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Getting more readers for
your blog content
Tom Treanor
@RtMixMktg
1) Focus on Topics, Content & Style
• Better, more targeted content
• More media, more research
• The “and wait there’s more” post…
• Juicy topics - e.g. stoc...
Q: What are juicy topics in your
industry?
2) Create posts that Leverage Others
• Feature influencers - email them, @mention
them, etc.
• Reviews
• Group posts
• Round-ups
• Guest posters
• Embed videos...
Q: What’s an example of a post
leveraging others that you’ve done
or seen?
3) Each Post = Campaign
• Social media - FB, Twitter (can be multiple
times), Pinterest, Google+, LinkedIn update
• LI company page
• Groups - G+ ...
Q: What’s your experience with a
group on social media?
4) Know basic SEO
• Know your keywords
• Basic optimization
• Keyword-rich titles and headings
• Image alt tags
• Internal linking
• Links f...
Q: Which will have more searches –
“facebook marketing” or “facebook
advertising”?
5) Create Permanent Links
• Social media bio links, etc.
• Cross-linking - from old posts, popular
posts, new posts
• Email footers
• Directories - ...
6) Potentially viral distribution
• Voting sites - growth hackers, inbound.org,
reddit, hacker news etc.
• Quora answers
• Guest posting
7) Working with peers
• Masterminds
• Blog comment groups
• Share groups
Q: How could you find people to
collaborate with online?
7) Curation sites
• Become the media/curate (Pinterest,
Flipboard, Listly, Scoop.it)
• Share links on Blokube, BizSugar (and
others)
• Watch...
8) Repurposing and redistribution
• Repurpose content - e.g. post to slideshare
- video to slideshare, post to infographic,
etc.
• Redistributing - e.g. pub...
Q: What’s something you plan to
repurpose tomorrow?
9) Paid distribution
• Facebook promoted posts – can be inexpensive
• LinkedIn is expensive - so needs to be strategic
• Pinterest can be reaso...
Q: Have you advertised on social
media?
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
How to Get More Readers for your Business Blog
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How to get more readers, more shares, more SEO traffic and more attention for your business blog. Look at social media marketing, SEO, topics, collaboration and content quality.

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How to Get More Readers for your Business Blog

  1. 1. Getting more readers for your blog content Tom Treanor @RtMixMktg
  2. 2. 1) Focus on Topics, Content & Style
  3. 3. • Better, more targeted content • More media, more research • The “and wait there’s more” post… • Juicy topics - e.g. stock photo sites • Link-worthy topics (resources, stats, etc.) • Infographics, slideshares, images, video • Tools: Buzzsumo, SEMRush, Google analytics
  4. 4. Q: What are juicy topics in your industry?
  5. 5. 2) Create posts that Leverage Others
  6. 6. • Feature influencers - email them, @mention them, etc. • Reviews • Group posts • Round-ups • Guest posters • Embed videos or slideshares • Interviews • Curated infographics
  7. 7. Q: What’s an example of a post leveraging others that you’ve done or seen?
  8. 8. 3) Each Post = Campaign
  9. 9. • Social media - FB, Twitter (can be multiple times), Pinterest, Google+, LinkedIn update • LI company page • Groups - G+ groups, FB groups, LI groups, Pinterest shared boards • Grow your following - engage, respond, share others’ content • “Be everywhere” strategy • Emailing your list with new posts
  10. 10. Q: What’s your experience with a group on social media?
  11. 11. 4) Know basic SEO
  12. 12. • Know your keywords • Basic optimization • Keyword-rich titles and headings • Image alt tags • Internal linking • Links from others sites • Tools: Google Adwords keyword tool, Google Analytics, SEM Rush
  13. 13. Q: Which will have more searches – “facebook marketing” or “facebook advertising”?
  14. 14. 5) Create Permanent Links
  15. 15. • Social media bio links, etc. • Cross-linking - from old posts, popular posts, new posts • Email footers • Directories - AllTop, industry directories, etc.
  16. 16. 6) Potentially viral distribution
  17. 17. • Voting sites - growth hackers, inbound.org, reddit, hacker news etc. • Quora answers • Guest posting
  18. 18. 7) Working with peers
  19. 19. • Masterminds • Blog comment groups • Share groups
  20. 20. Q: How could you find people to collaborate with online?
  21. 21. 7) Curation sites
  22. 22. • Become the media/curate (Pinterest, Flipboard, Listly, Scoop.it) • Share links on Blokube, BizSugar (and others) • Watch out for distribution platforms- Triberr, quuu.co, Tweet Jukebox, Prismatic • Blog promotion tools - Viral Content Buzz, Social Buzz Club, Just Retweet
  23. 23. 8) Repurposing and redistribution
  24. 24. • Repurpose content - e.g. post to slideshare - video to slideshare, post to infographic, etc. • Redistributing - e.g. publishing yourself other places • Syndicating – e.g. from your site to business2community
  25. 25. Q: What’s something you plan to repurpose tomorrow?
  26. 26. 9) Paid distribution
  27. 27. • Facebook promoted posts – can be inexpensive • LinkedIn is expensive - so needs to be strategic • Pinterest can be reasonably cheap • StumbeUpon ads are also affordable
  28. 28. Q: Have you advertised on social media?
  • mehyawam

    Dec. 25, 2015
  • rbauerpt

    Dec. 12, 2015
  • totheweb

    Dec. 11, 2015
  • AshleyCoolman

    Dec. 11, 2015

How to get more readers, more shares, more SEO traffic and more attention for your business blog. Look at social media marketing, SEO, topics, collaboration and content quality.

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