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How to Get More Readers for your Business Blog

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How to get more readers, more shares, more SEO traffic and more attention for your business blog. Look at social media marketing, SEO, topics, collaboration and content quality.

Published in: Marketing

How to Get More Readers for your Business Blog

  1. 1. Getting more readers for your blog content Tom Treanor @RtMixMktg
  2. 2. 1) Focus on Topics, Content & Style
  3. 3. • Better, more targeted content • More media, more research • The “and wait there’s more” post… • Juicy topics - e.g. stock photo sites • Link-worthy topics (resources, stats, etc.) • Infographics, slideshares, images, video • Tools: Buzzsumo, SEMRush, Google analytics
  4. 4. Q: What are juicy topics in your industry?
  5. 5. 2) Create posts that Leverage Others
  6. 6. • Feature influencers - email them, @mention them, etc. • Reviews • Group posts • Round-ups • Guest posters • Embed videos or slideshares • Interviews • Curated infographics
  7. 7. Q: What’s an example of a post leveraging others that you’ve done or seen?
  8. 8. 3) Each Post = Campaign
  9. 9. • Social media - FB, Twitter (can be multiple times), Pinterest, Google+, LinkedIn update • LI company page • Groups - G+ groups, FB groups, LI groups, Pinterest shared boards • Grow your following - engage, respond, share others’ content • “Be everywhere” strategy • Emailing your list with new posts
  10. 10. Q: What’s your experience with a group on social media?
  11. 11. 4) Know basic SEO
  12. 12. • Know your keywords • Basic optimization • Keyword-rich titles and headings • Image alt tags • Internal linking • Links from others sites • Tools: Google Adwords keyword tool, Google Analytics, SEM Rush
  13. 13. Q: Which will have more searches – “facebook marketing” or “facebook advertising”?
  14. 14. 5) Create Permanent Links
  15. 15. • Social media bio links, etc. • Cross-linking - from old posts, popular posts, new posts • Email footers • Directories - AllTop, industry directories, etc.
  16. 16. 6) Potentially viral distribution
  17. 17. • Voting sites - growth hackers, inbound.org, reddit, hacker news etc. • Quora answers • Guest posting
  18. 18. 7) Working with peers
  19. 19. • Masterminds • Blog comment groups • Share groups
  20. 20. Q: How could you find people to collaborate with online?
  21. 21. 7) Curation sites
  22. 22. • Become the media/curate (Pinterest, Flipboard, Listly, Scoop.it) • Share links on Blokube, BizSugar (and others) • Watch out for distribution platforms- Triberr, quuu.co, Tweet Jukebox, Prismatic • Blog promotion tools - Viral Content Buzz, Social Buzz Club, Just Retweet
  23. 23. 8) Repurposing and redistribution
  24. 24. • Repurpose content - e.g. post to slideshare - video to slideshare, post to infographic, etc. • Redistributing - e.g. publishing yourself other places • Syndicating – e.g. from your site to business2community
  25. 25. Q: What’s something you plan to repurpose tomorrow?
  26. 26. 9) Paid distribution
  27. 27. • Facebook promoted posts – can be inexpensive • LinkedIn is expensive - so needs to be strategic • Pinterest can be reasonably cheap • StumbeUpon ads are also affordable
  28. 28. Q: Have you advertised on social media?

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