Presentation / workshop delivered at the Women's Forum 2011 (Deauville). In this workshop, we looked at what is Twitter, why Twitter is of particular interest and the basics of how to use Twitter as an Executive.
This workshop was sponsored by Orange.
Conducted by Minter Dial, in advance of his new book YOU LEAD, between March and May 2020 via Survey Monkey, this leadership survey was answered by 566 people around the world. It was conducted in English and French.
Una encuesta sobre la empatía en español, creada por Minter Dial, el autor del libro Heartificial Empathy, Putting heart into business and Artificial Intelligence. Esta encuesta fue completada entre le 15 marzo et 22 abril (mientras el crisis de Covid-19).
Si quiere cumplir esta encuesta, lo encontrará aquí: https://www.surveymonkey.co.uk/r/W3T6Z2Q
Sxsw 2019 - Putting Empathy into Business and AIMinter Dial
A selection of slides for #SXSW2019 presentation by Minter Dial, Putting Empathy into Business and Artificial Intelligence. Sunday March 10 at 11am in the Convention Center Room 9ABC. Please come and join. #SXSWEmpathy
Disrupting Leadership - The Strategic Challenges of Media LeadershipMinter Dial
Keynote Presentation at the Digital Editors Network (DEN) 2018 hosted at the BBC. Exploration of new media avenues, business models and how leadership needs to adapt to the new world order.
Disruption Summit 2018 - Three keys to futureproof your businessMinter Dial
The three key mindsets to futureproof your business. This is a concise version of my presentation made at Disruption Summit EMEA 2018.
All about: #Meaningfulness, #Responsibility and #Collaboration
Futureproof Your Business For The Next Disruption #SXSW2018Minter Dial
Keynote presentation at SXSW2018 #futureproofSXSW
Exploring the 12 disruptive forces and 3 key mindsets to help your business drive through and with the next disruptive forces. Focus on #Genomics and #AI.
Futureproof, Get Your Business Ready for the Next Disruption (Pearson 2017), co-authored by Caleb Storkey and Minter Dial
Book reading and signing in Austin Convention Center on March 10, 2018.
New tech trends 2016 - How new tech is impacting society around the worldMinter Dial
This presentation is derived from the Netexplo 2016 Trends Reports. The Netexplo Observatory, based out of Paris, hosts an annual Forum and, via a team of experts and sociologists, analyses the usages of new tech via 1000s of initiatives that have been pre-qualified by its network of new tech trend spotters.
Netexplo 2016 - Is London the digital capital of Europe?Minter Dial
This presentation, delivered at the Netexplo 2016 Forum in Paris, portrays the digital landscape of London, looking at the pillars of innovation in London: fintech, fashiontech, retail and services. For each sector, the most emblematic initiative(s). Following the presentation, I hosted a panel with Russ Shaw (Tech London Advocates) and Aron Pilhofer (CDO The Guardian).
Tomb of the Unknowns at Arlington cemetery - Jeopardy QuestionMinter Dial
A circulating email about the Tomb of the Unknowns at Arlington Cemetery, some truths and traditions about the guards of the Tomb of the Unknowns, including the 21-gun salute.
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMOMinter Dial
How can a CMO lead the digital revolution and make the brand come alive throughout the organization?
This speech was delivered at the iGaming Conference in Amsterdam 2015.
New tech trends worldwide 2015 from the Netexplo ObservatoryMinter Dial
This presentation was delivered at the Adobe Summit EMEA 2015 and is a resume of the work by the Netexplo Observatory, based in Paris, and partnered with UNESCO, the French Senate and an international network of media (Le Figaro, LCI, International New York Times, Times of India, Caixin Media, Folha de S.Paolo...).
The New Tech Trends 2015 presented is the result of a global network of trend spotters, technologists and university professors, helping to collect and collate over 1,200 initiatives. These are then analysed and understood by the Netexplo team, that includes renowned sociologists, Bernard Cathelat and Julien Levy, to create an annual trend report.
With the meta trend entitled, "MY SMART CITY?", this presentation breaks down and illustrates each of the sub-trends with specific initiatives, some of which are Netexplo Laureates 2015.
New tech trends - How new tech is impacting society around the world Minter Dial
New tech innovation is happening at a torrid pace and new ideas - both high and low tech - are being spawned everywhere, not just in Silicon Valley. Taking a look at new technology start-ups from around the world collected through the Netexplo Observatory, this presentation provides a panorama of some of the most exciting initiatives. The intention is to peer into the next big wave of technological breakthroughs and see how technology can be put to good service.
Netexplo 2014 - New tech trends and analysis from worldwide panel of experts Minter Dial
Netexplo is an independent observatory that studies the impact of digital tech on society and business. It operates with a global network of tech trend spotters, including relationships with the best academic institutions around the world. Netexplo benefits from a special partnership with UNESCO, at which it holds its annual forum in Paris. Finally, Netexplo has developed partnerships with prestigious media, including the New York Times, Folha de S. Paulo and Times of India. Thanks to this comprehensive network, Netexplo has a powerful way to identify new technology trends from around the world.
The Netexplo award winners are selected based on the following criteria: exemplarity, originality and potential impact of the digital innovations. We asked a panel of worldwide new technology experts and influencers to evaluate independently the award winners. This panel of distinguished experts provided their insights which you will find along with a short video and description of each award winner.
The Top 10 Netexplo Award Winners:
*BRCK – Internet everywhere, whatever the conditions
*Clic and Walk - when consumers collect marketing data for companies
*Digital Lollipop - an electronic Chupa Chups that lets you lick a virtual taste
*Jelly - using social networks to answer questions and share knowledge
*Mobile 3D scanner - my mobile becomes a 3D scanner
*Shodan - the search engine for smart devices
*SimSensei - my therapist is an algorithm
*SkinPrint - the birth of "ego-medicine": treatment you create yourself
*Soma Analytics - monitoring and managing the risk of burnout
*Wibbitz - transforming content from text to video
The Ten New Tech Experts:
*Adriana Garcia Martinez, Brazil. Co-founder at Orbitalab, Fellow at Stanford University.
*Erik Hersman, Kenya. Technologist, blogger and commentator who specialises in the impact and application of technology throughout Africa.
*Emiliano Kargieman, Argentina. Founder and CEO at Satellogic, Founder at Aconcagua Ventures and Founder at Core Security Technologies.
*Gerd Leonhard, Switzerland. CEO at The Futures Agency. Media Futurist, Keynote Speaker, Author & Blogger.
*Steven Levy, USA. Senior writer at Wired, author of 7 books.
*Bernard Moon, USA / South Korea. Co-founder & General Partner at SparkLabs Global Ventures, a seed fund. Partner at SparkLabs, a startup accelerator in Korea.
*Dr Shirshendu Mukherjee, Delhi, India. Strategic Advisor for the Wellcome Trust.
*Toby Shapshak, Johannesburg, South Africa. Editor and publisher of Stuff Magazine, Columnist for the Financial Mail, Strategist and Speaker.
*Greg Verdino, USA. Futurist, consultant, author, blogger and keynote speaker.
*Orli Yakuel, Israel. Web Analyst, Blogger and Consultant at Go2web20.
Infographic created by YOPPS Agency - Yael Rozencwajg et Renaud Ramaud.
Future marketing trends 2014-2015 - and where are the big challenges for brands?Minter Dial
Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave this webinar about the Future Marketing Trends. While most of the Top Ten Trends will hardly come as a suprise, per se, the big challenge is in how companies and brands are facing them. No one can escape the importance of mobile or social; but it's why and how you use them that will be the distinguishing factor.
To listen to the webinar, please visit: http://themyndset.com/?p=13687
Tendances Marketing pour 2014 (LabCom) Minter Dial
Pour lancer la conférence, j'ai créé un keynote sur ce que je vois comme les plus grandes tendances marketing. Dans un monde où les nouveautés deviennent plus mainstream, le focus se porte sur l'état d'esprit dans lequel on se trouve. Il y a une lutte entre deux pôles qui se fait a plusieurs niveaux: entre la vie privée et la sécurité, la vie personnelle et la vie professionnelle, la confidentialité et l'esprit de collaboration, entre le court term et le long term et enfin, entre le data qui permet d'apprendre et de customiser (Big Data) et le data qui est espionné (Big Brother).
Voici, les dix grandes tendances alors. Aucune est novatrice. En revanche, la nouveauté est dans la manière que nous l'abordons. A chaque tendance, il y a une nouvelle question stratégique qui est posée.
Social Retail - The use of social media in retail (LikeMinds Event Nov 2013) Minter Dial
Delivered on November 27 2013 in London at the LikeMinds Event, as part of the Digital Marketing Show 2013, I made this 20 minute presentation on the use of social media in retail around the world. There are numerous examples taken from Asia (Right On, Vanquish & Puma in Tokyo; Under Armour in Shanghai). Others from Paris (Adidas, Karl Lagerfeld, Empreinte) and New York (Lord & Taylor) as well as from London (Uniqlo, Riding House Cafe).
"Le Spot Social Media" : La publicité sur les medias sociaux 2013 (en français)Minter Dial
Présentation faite (en français) pour ouvrir les Assises des Medias Sociaux à Innovation Napoleon. La presentation avait comme objectif de planter le décor et de donner quelques consignes pour que les publicités fonctionnent au mieux.
An infographic on the topic of digital in retail, or digitail.
There are very few stores around the world that have properly embedded the digital — much less omnichannel — experience into the retail space. On the technology front, there have been some great innovations. Myriad applications, platforms and technologies have sprouted. Yet, according to an L2 study, only 6% of the 71 specialty retailers they surveyed in NYC and Chicago had even a baseline digital presence.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Conducted by Minter Dial, in advance of his new book YOU LEAD, between March and May 2020 via Survey Monkey, this leadership survey was answered by 566 people around the world. It was conducted in English and French.
Una encuesta sobre la empatía en español, creada por Minter Dial, el autor del libro Heartificial Empathy, Putting heart into business and Artificial Intelligence. Esta encuesta fue completada entre le 15 marzo et 22 abril (mientras el crisis de Covid-19).
Si quiere cumplir esta encuesta, lo encontrará aquí: https://www.surveymonkey.co.uk/r/W3T6Z2Q
Sxsw 2019 - Putting Empathy into Business and AIMinter Dial
A selection of slides for #SXSW2019 presentation by Minter Dial, Putting Empathy into Business and Artificial Intelligence. Sunday March 10 at 11am in the Convention Center Room 9ABC. Please come and join. #SXSWEmpathy
Disrupting Leadership - The Strategic Challenges of Media LeadershipMinter Dial
Keynote Presentation at the Digital Editors Network (DEN) 2018 hosted at the BBC. Exploration of new media avenues, business models and how leadership needs to adapt to the new world order.
Disruption Summit 2018 - Three keys to futureproof your businessMinter Dial
The three key mindsets to futureproof your business. This is a concise version of my presentation made at Disruption Summit EMEA 2018.
All about: #Meaningfulness, #Responsibility and #Collaboration
Futureproof Your Business For The Next Disruption #SXSW2018Minter Dial
Keynote presentation at SXSW2018 #futureproofSXSW
Exploring the 12 disruptive forces and 3 key mindsets to help your business drive through and with the next disruptive forces. Focus on #Genomics and #AI.
Futureproof, Get Your Business Ready for the Next Disruption (Pearson 2017), co-authored by Caleb Storkey and Minter Dial
Book reading and signing in Austin Convention Center on March 10, 2018.
New tech trends 2016 - How new tech is impacting society around the worldMinter Dial
This presentation is derived from the Netexplo 2016 Trends Reports. The Netexplo Observatory, based out of Paris, hosts an annual Forum and, via a team of experts and sociologists, analyses the usages of new tech via 1000s of initiatives that have been pre-qualified by its network of new tech trend spotters.
Netexplo 2016 - Is London the digital capital of Europe?Minter Dial
This presentation, delivered at the Netexplo 2016 Forum in Paris, portrays the digital landscape of London, looking at the pillars of innovation in London: fintech, fashiontech, retail and services. For each sector, the most emblematic initiative(s). Following the presentation, I hosted a panel with Russ Shaw (Tech London Advocates) and Aron Pilhofer (CDO The Guardian).
Tomb of the Unknowns at Arlington cemetery - Jeopardy QuestionMinter Dial
A circulating email about the Tomb of the Unknowns at Arlington Cemetery, some truths and traditions about the guards of the Tomb of the Unknowns, including the 21-gun salute.
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMOMinter Dial
How can a CMO lead the digital revolution and make the brand come alive throughout the organization?
This speech was delivered at the iGaming Conference in Amsterdam 2015.
New tech trends worldwide 2015 from the Netexplo ObservatoryMinter Dial
This presentation was delivered at the Adobe Summit EMEA 2015 and is a resume of the work by the Netexplo Observatory, based in Paris, and partnered with UNESCO, the French Senate and an international network of media (Le Figaro, LCI, International New York Times, Times of India, Caixin Media, Folha de S.Paolo...).
The New Tech Trends 2015 presented is the result of a global network of trend spotters, technologists and university professors, helping to collect and collate over 1,200 initiatives. These are then analysed and understood by the Netexplo team, that includes renowned sociologists, Bernard Cathelat and Julien Levy, to create an annual trend report.
With the meta trend entitled, "MY SMART CITY?", this presentation breaks down and illustrates each of the sub-trends with specific initiatives, some of which are Netexplo Laureates 2015.
New tech trends - How new tech is impacting society around the world Minter Dial
New tech innovation is happening at a torrid pace and new ideas - both high and low tech - are being spawned everywhere, not just in Silicon Valley. Taking a look at new technology start-ups from around the world collected through the Netexplo Observatory, this presentation provides a panorama of some of the most exciting initiatives. The intention is to peer into the next big wave of technological breakthroughs and see how technology can be put to good service.
Netexplo 2014 - New tech trends and analysis from worldwide panel of experts Minter Dial
Netexplo is an independent observatory that studies the impact of digital tech on society and business. It operates with a global network of tech trend spotters, including relationships with the best academic institutions around the world. Netexplo benefits from a special partnership with UNESCO, at which it holds its annual forum in Paris. Finally, Netexplo has developed partnerships with prestigious media, including the New York Times, Folha de S. Paulo and Times of India. Thanks to this comprehensive network, Netexplo has a powerful way to identify new technology trends from around the world.
The Netexplo award winners are selected based on the following criteria: exemplarity, originality and potential impact of the digital innovations. We asked a panel of worldwide new technology experts and influencers to evaluate independently the award winners. This panel of distinguished experts provided their insights which you will find along with a short video and description of each award winner.
The Top 10 Netexplo Award Winners:
*BRCK – Internet everywhere, whatever the conditions
*Clic and Walk - when consumers collect marketing data for companies
*Digital Lollipop - an electronic Chupa Chups that lets you lick a virtual taste
*Jelly - using social networks to answer questions and share knowledge
*Mobile 3D scanner - my mobile becomes a 3D scanner
*Shodan - the search engine for smart devices
*SimSensei - my therapist is an algorithm
*SkinPrint - the birth of "ego-medicine": treatment you create yourself
*Soma Analytics - monitoring and managing the risk of burnout
*Wibbitz - transforming content from text to video
The Ten New Tech Experts:
*Adriana Garcia Martinez, Brazil. Co-founder at Orbitalab, Fellow at Stanford University.
*Erik Hersman, Kenya. Technologist, blogger and commentator who specialises in the impact and application of technology throughout Africa.
*Emiliano Kargieman, Argentina. Founder and CEO at Satellogic, Founder at Aconcagua Ventures and Founder at Core Security Technologies.
*Gerd Leonhard, Switzerland. CEO at The Futures Agency. Media Futurist, Keynote Speaker, Author & Blogger.
*Steven Levy, USA. Senior writer at Wired, author of 7 books.
*Bernard Moon, USA / South Korea. Co-founder & General Partner at SparkLabs Global Ventures, a seed fund. Partner at SparkLabs, a startup accelerator in Korea.
*Dr Shirshendu Mukherjee, Delhi, India. Strategic Advisor for the Wellcome Trust.
*Toby Shapshak, Johannesburg, South Africa. Editor and publisher of Stuff Magazine, Columnist for the Financial Mail, Strategist and Speaker.
*Greg Verdino, USA. Futurist, consultant, author, blogger and keynote speaker.
*Orli Yakuel, Israel. Web Analyst, Blogger and Consultant at Go2web20.
Infographic created by YOPPS Agency - Yael Rozencwajg et Renaud Ramaud.
Future marketing trends 2014-2015 - and where are the big challenges for brands?Minter Dial
Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave this webinar about the Future Marketing Trends. While most of the Top Ten Trends will hardly come as a suprise, per se, the big challenge is in how companies and brands are facing them. No one can escape the importance of mobile or social; but it's why and how you use them that will be the distinguishing factor.
To listen to the webinar, please visit: http://themyndset.com/?p=13687
Tendances Marketing pour 2014 (LabCom) Minter Dial
Pour lancer la conférence, j'ai créé un keynote sur ce que je vois comme les plus grandes tendances marketing. Dans un monde où les nouveautés deviennent plus mainstream, le focus se porte sur l'état d'esprit dans lequel on se trouve. Il y a une lutte entre deux pôles qui se fait a plusieurs niveaux: entre la vie privée et la sécurité, la vie personnelle et la vie professionnelle, la confidentialité et l'esprit de collaboration, entre le court term et le long term et enfin, entre le data qui permet d'apprendre et de customiser (Big Data) et le data qui est espionné (Big Brother).
Voici, les dix grandes tendances alors. Aucune est novatrice. En revanche, la nouveauté est dans la manière que nous l'abordons. A chaque tendance, il y a une nouvelle question stratégique qui est posée.
Social Retail - The use of social media in retail (LikeMinds Event Nov 2013) Minter Dial
Delivered on November 27 2013 in London at the LikeMinds Event, as part of the Digital Marketing Show 2013, I made this 20 minute presentation on the use of social media in retail around the world. There are numerous examples taken from Asia (Right On, Vanquish & Puma in Tokyo; Under Armour in Shanghai). Others from Paris (Adidas, Karl Lagerfeld, Empreinte) and New York (Lord & Taylor) as well as from London (Uniqlo, Riding House Cafe).
"Le Spot Social Media" : La publicité sur les medias sociaux 2013 (en français)Minter Dial
Présentation faite (en français) pour ouvrir les Assises des Medias Sociaux à Innovation Napoleon. La presentation avait comme objectif de planter le décor et de donner quelques consignes pour que les publicités fonctionnent au mieux.
An infographic on the topic of digital in retail, or digitail.
There are very few stores around the world that have properly embedded the digital — much less omnichannel — experience into the retail space. On the technology front, there have been some great innovations. Myriad applications, platforms and technologies have sprouted. Yet, according to an L2 study, only 6% of the 71 specialty retailers they surveyed in NYC and Chicago had even a baseline digital presence.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
Twitter for Executives
1. What if we all
have to start
Tweeting?
“Twitter for Executives”
Minter DIAL
All Rights Reserved - The Myndset Company
Thursday, November 17, 11
2. Twitter
for Executives
AGENDA
1. Twitter by the numbers (10 minutes)
2. Quick tour how to use Twitter (15 minutes)
3. The Twitter Geek (5 minutes)
4. Business Cases (15 minutes)
5. Table discussion (20 minutes)
6. Conclusion (5 minutes)
All rights reserved - The Myndset Company
Thursday, November 17, 11
3. 1/ Twitter by the numbers
1235-1245
All rights reserved - The Myndset Company
Thursday, November 17, 11
4. active
> 100 MILLION
+105% y/y
Total
300 million All rights reserved - The Myndset Company
Thursday, November 17, 11
5. +450,000 / DAY
All rights reserved - The Myndset Company
Thursday, November 17, 11
6. >⅓ BY MOBILE
All rights reserved - The Myndset Company
Thursday, November 17, 11
7. 3 million sites with the button
All rights reserved - The Myndset Company
Thursday, November 17, 11
8. > 200 million
tweets per day
All rights reserved - The Myndset Company
Thursday, November 17, 11
9. Current record of tweets per
second?
8,868
2,135 TPS on average
All rights reserved - The Myndset Company
Thursday, November 17, 11
10. Beyonce
MTV Video Music Awards
Aug. 28, 2011
All rights reserved - The Myndset Company
Thursday, November 17, 11
11. 2011 FIFA Women's World Cup
Final between Japan and the
U.S.
17 July 2011
Paraguay's penalty shootout win over Brazil in a Copa America quarterfinal later the same day came close to beating it with 7,166.
All rights reserved - The Myndset Company
Thursday, November 17, 11
12. 59%
of Twitter users are women
68% of women in US use social media to stay in touch
(vs 54% of men)*
*Harris Interactive Sep 2011
All rights reserved - The Myndset Company
Thursday, November 17, 11
14. per Alexa.com
As of 2 Oct 2011
All rights reserved - The Myndset Company
Thursday, November 17, 11
15. What is it?
All rights reserved - The Myndset Company
Thursday, November 17, 11
16. “SMS of the Internet”
All rights reserved - The Myndset Company
Thursday, November 17, 11
17. A free MICRO BLOGGING
service in 140 characters
All rights reserved - The Myndset Company
Thursday, November 17, 11
18. What is it?
To communicate with and “follow” friends,
colleagues, brands,
& influential people
around one pillar question:
WHAT ARE DOING NOW ?
All rights reserved - The Myndset Company
Thursday, November 17, 11
19. What’s it for
Broadcast
Two-way interaction
Monitoring
brand, competition, industry
All rights reserved - The Myndset Company
Thursday, November 17, 11
20. How does it work?
NETWORK
Following
&
Followers
All rights reserved - The Myndset Company
Thursday, November 17, 11
21. Following
All rights reserved - The Myndset Company
Thursday, November 17, 11
22. Followers
All rights reserved - The Myndset Company
Thursday, November 17, 11
23. Why?
• News
• Listen/Monitor your eReputation
• Connect and build
• Channel of communication
• It’s in real time & it’s BIG...
All rights reserved - The Myndset Company
Thursday, November 17, 11
24. Search on Twitter
Search engines now
monitor micro-blogging
All rights reserved - The Myndset Company
Thursday, November 17, 11
25. 2/ How to use Twitter
www.twitter.com
Twitter Basics
1245-1300
All rights reserved - The Myndset Company
Thursday, November 17, 11
26. How to sign up
Username
twitter.com is at the «crossroads» of Twitter usage,
but there are over 100,000 3rd party apps
All rights reserved - The Myndset Company
Thursday, November 17, 11
27. @mdial
All rights reserved - The Myndset Company
Thursday, November 17, 11
28. Home Page: Profile
All rights reserved - The Myndset Company
Thursday, November 17, 11
29. Get your Bio right in 180 characters
All rights reserved - The Myndset Company
Thursday, November 17, 11
30. Settings
All rights reserved - The Myndset Company
Thursday, November 17, 11
31. Settings
Settings
All rights reserved - The Myndset Company
Thursday, November 17, 11
32. find my email
geolocalization
privacy
All rights reserved - The Myndset Company
Thursday, November 17, 11
33. COMMUNICATION
the “tweet”
All rights reserved - The Myndset Company
Thursday, November 17, 11
34. 1 2 3
RT @mdial: BTW, please
take a look at this page on
4
#Orange timeline
5
http://twurl.nl/efqdp1
Decoding a “tweet”
All rights reserved - The Myndset Company
Thursday, November 17, 11
35. Mini Lexicon
D Direct Message (DM)
RT ReTweet (“copy & paste”)
@ Mention
# “Hashtag”: key word or subject
#FF Follow Friday (@someone)
handle user name (“@mdial”)
listed lists (by interest)
Tweeps Twitter followers
All rights reserved - The Myndset Company
Thursday, November 17, 11
36. Let’s tweet!
remaining characters
All rights reserved - The Myndset Company
Thursday, November 17, 11
37. Find contacts
Followers Following
eco system
All rights reserved - The Myndset Company
Thursday, November 17, 11
38. Find contacts
Who to follow?
All rights reserved - The Myndset Company
Thursday, November 17, 11
39. The competition for the
most followers?
Quantity versus Quality?
All rights reserved - The Myndset Company
Thursday, November 17, 11
41. Your first tweet!
In two’s, write a tweet about this
conference so far
All rights reserved - The Myndset Company
Thursday, November 17, 11
42. 3/ 5 minutes with a Geek
Journal de Quebec, 2008
The Twitter Geek
1300-1305
All rights reserved - The Myndset Company
Thursday, November 17, 11
43. Twitter “Clients”
TweetDeck HootSuite
Desktop
& Mobile
All rights reserved - The Myndset Company
Thursday, November 17, 11
44. Create & Follow Lists
All rights reserved - The Myndset Company
Thursday, November 17, 11
45. Managing Multiple
Accounts
All rights reserved - The Myndset Company
Thursday, November 17, 11
46. be social, RT, link, #
All rights reserved - The Myndset Company
Thursday, November 17, 11
47. 4/ Business Cases
1305--1320
All rights reserved - The Myndset Company
Thursday, November 17, 11
48. 7 use(s) for Twitter
(1) Enhance brand awareness / drive traffic
(2) Protect reputation
(3) Build community
(4) Extend PR
(5) Extend Customer Service
(6) Direct Sales (ROI)
(7) R&D (ROI)
All rights reserved - The Myndset Company
Thursday, November 17, 11
49. What if we all have to start
Tweeting?
Orange Business Case
Stéphanie Hospital / @stephiehospital
All rights reserved - The Myndset Company
Thursday, November 17, 11
50. Twitter and Orange : a business relation
Twitter as a business partner :
~240K users of SMS alerting at
Orange UK
Status update by SMS & MMS etc…
Twitter as a communication platform for :
Marketing : product, services,
thematic accounts redirecting 150K
visitors / month
Branding : corporate communication
accounts for brand preference
Customer Care : social CRM
accounts
Thursday, November 17, 11
51. Senior managers & communication teams are using it
wisely
Orange employees on twitter
represent more than 50% of our
accounts
200 communication employees
trained in France based on self-
initiatives and passions for twitter
Top managers are natural
communication leaders : Delphine
Ernotte, Odile Roujol, Alice
Holzman…
Consequence : follow up of
orange key announcement,
trending topics
Thursday, November 17, 11
52. And for all the employees, our Social Media Handbook
encourages the use of twitter with a clear perimeter
You are responsible for the quality
and professionalism of the confidence
information you publish
Fake profiles, fake blogs, fake
reviews are unethical, illegal and
inappropriate.
disclosure
Every employee must disclose his/her Supported by internal &
identity : it consists of stating who you external communication
are and who you work for. actions
Thursday, November 17, 11
53. Orange is the first Group to aggregate all its official and
employees Twitter accounts
http://timeline.orange.com/
Thursday, November 17, 11
56. eStrategy
• Reinvent core processes
• Improve consumer purchase experience
• Attract consumers
• Build loyalty
• Inject eTechnology into every vehicle
2000, Jim Gouin, Ford USA CFO
All rights reserved - The Myndset Company
Thursday, November 17, 11
65. 5/
Workshop
Why and how should
I or my company
start using Twitter?
10 + 10
1320-1340
All rights reserved - The Myndset Company
Thursday, November 17, 11
66. 6/ Conclusion
Tips, Tricks & Tools
1340-1345
All rights reserved - The Myndset Company
Thursday, November 17, 11
67. URL Shortener
• URLs are often
very long
• Use URL
shortener
services. Ex:
Bit.ly
All rights reserved - The Myndset Company
Thursday, November 17, 11
68. ➡ Program your tweets
➡ Welcome Message(s)
➡ Monitor (“keyword alert”)
All rights reserved - The Myndset Company
Thursday, November 17, 11
69. Tips & Tricks
• Reserve your [best]
name or“handle”
• 120 characters (to
allow for the RT)
• “Please”
• Regularity, Interactivity
& Serendipity
All rights reserved - The Myndset Company
Thursday, November 17, 11
70. Tips & Tricks
• Separate languages
• Create lists
• ENJOY!
All rights reserved - The Myndset Company
Thursday, November 17, 11
71. Twitter ROI
• A slow build
• Measurement
• Personal
All rights reserved - The Myndset Company
Thursday, November 17, 11
72. Resources
If you want more resources, send a request to:
minter@themyndset.com
http://www.scribd.com/doc/
67972411/Twitter-Business-Guide
All rights reserved - The Myndset Company
Thursday, November 17, 11
73. themyndset.com minterdial.fr
@mdial @mdialFR
minter@themyndset.com
+33 6 23 65 76 61
All rights reserved - The Myndset Company
Thursday, November 17, 11