Flyer is for the March 16, 2010, 3-hour workshop Twitter for Business 201 to be held at Talula Restaurant in Madison WI from 7:30 AM to 11:30 am. Registration is at http://twitter201.eventbrite.com. This live public event (fee based) will cover advanced information on Twitter as well as success stories. This is for individuals well beyond the sign-up phase and who are ready to get into more targeted use of this social media tool as a tactical channel for a specific business goal. Sponsored by Wendy Soucie Consulting LLC, Valencia PR, and Wisconomy. Speakers for the event are Wendy Soucie - @wendysoucie @wisocialmedia Marivic Valencia - @techpr Brian Hutchinson - @wisconomy

1. Twitter for Business 201 | Strategy, PR and Competitive Intelligence
March 16, 2010 7:30 am – 11:30 am
Are you ready to use Twitter for more productive, lead generation,
customer service, and public relations activities?
Twitter is about connecting to people with similar interests, and can be
used for business or personal reasons, including networking, public Twitter for Business 201
relations, competitive intelligence, learning information, getting
business, finding a job, etc.
Strategy, PR, Competitive Intelligence
Register Today - Space is Limited – March 16, 2010, Madison WI Wendy Soucie | Marivic Valencia | Brian Hutchinson
March 16, 2010
http://twitter201.eventbrite.com
http://twitter201.eventbrite.com
This live public workshop will cover more advanced information about © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved
Twitter as well as Twitter success stories. This is a workshop with WIFI available so attendees are encouraged to bring
laptops.
Who should attend: This workshop is for those individuals who are beyond the sign up phase and are ready to get into more
targeted use of this social media tool as a tactical channel for a specific business goal.
Presenters:
1. Wendy Soucie, Principal, Wendy Soucie Consulting @wendysoucie, @WIsocialmedia,
2. Marivic Valencia, Owner, Valencia PR @techpr
3. Brian Hutchinson, Supply Management Analyst, University of Wisconsin System @wisconomy
Co-Contributor - Twitter Marketing: An Hour a Day by Hollis Thomases (Marivic Valencia was a researcher and
contributor to the book)
The interactive workshop will include a copy of the book Twitter Marketing: An Hour a Day and the following:
Strategy:
 Develop a successful Twitter strategy
 Manage your time on Twitter – How not to let it be a time waster
 Establish goals and get corporate buy-in
 Get your Brand on Twitter
 Thought leader strategies -Educate your stakeholders about issues that matter to your organization
 Monitor measure and evaluate your Twitter efforts
Talking
 Press, public relations and promotions on Twitter
 Syndicate your tweets outside of Twitter
 Sell your products and services on this platform – without really “selling”
 Build relationships with the media
Listening
 Competitive Intelligence on Twitter – tools and techniques
 Use Twitter as a listening tool and learn how and when to respond to tweets
 Monitor what’s being said about you and your industry
 Use Twitter as a research tool for developing new products and services
 Understand where to listen and what to listen for based on Forrester's Social Technographics®
Register at http://twitter201.eventbrite.com $99 registration
Includes copy of Twitter Marketing: An Hour A Day by Hollis Thomases