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And The Art Of

MICRO-BLOGGING
What Is
Micro-Blogging?
Text Messaging + IM


  Simple
The Art Part
You want to say:
I am too busy to go to the party tonight even though
I could meet a lot of important people that can help
me get into advertising, plus there’s going to be an
amazing DJ and all my friends will be there.
                                          205 LETTERS

So you Tweet:
Slammed w/ work, can’t go tonight, missing
DJ, friends, networking. Where is my fabulous ad
job?
                                        97 LETTERS
For
      Realtors
MARKETING
NETWORKING
MARKETING             NETWORKING
                      Connect With
Real Time
                        Local Realtors
  Listed Properties
                        Other Professionals
  Open Houses
                        Buyers / Sellers
  Twitter Alerts
                        Attend Tweetups
  Changes in Status
                        Get + Give Advice
  Tweet Blog Feed
                        Influence
  Search
Relevant User Name


             Compelling Avatar


PERSONAL     Smart Background
BRANDING
              Keyword-Rich Bio


           Website URL
BUILD YOUR NETWORK
FOLLOW The Influencers
Realtors, Peripheral Professionals, Twitterati
Size matters. Target users with 500+ followers

FOLLOW Who They Follow
Cruise the following list of influencers
Follow users highly engaged, with lots of followers

ADD Handle To Everything
Business Cards, Stationary, Web Site, Blog, Email
DAILY PLAN
Tweet ½ hour in the morning ½ hour at night
-Follow back
-Follow more
-Reply to Tweets and ReTweet
-Post 2 to 5 links helpful to other Realtors
-Ask a question
              WEEKLY PLAN
-Write a blog post – post it to Twitter
                    EXTRAS
-Get a Twitter app for mobile and Twitter all day
Post     Schedule   Create   Post From Mobile
Photos      Auto      Polls
& Video    Tweet
                              ‘Tweet This’ Button
                                   On Blog

      USE THE                   Keyword Alerts

    APPS                      Update Your Other
                                 Networks
                     ** Many, Many More
Twitter Easy

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Twitter Easy

  • 1. And The Art Of MICRO-BLOGGING
  • 3. The Art Part You want to say: I am too busy to go to the party tonight even though I could meet a lot of important people that can help me get into advertising, plus there’s going to be an amazing DJ and all my friends will be there. 205 LETTERS So you Tweet: Slammed w/ work, can’t go tonight, missing DJ, friends, networking. Where is my fabulous ad job? 97 LETTERS
  • 4. For Realtors MARKETING NETWORKING
  • 5. MARKETING NETWORKING Connect With Real Time Local Realtors Listed Properties Other Professionals Open Houses Buyers / Sellers Twitter Alerts Attend Tweetups Changes in Status Get + Give Advice Tweet Blog Feed Influence Search
  • 6. Relevant User Name Compelling Avatar PERSONAL Smart Background BRANDING Keyword-Rich Bio Website URL
  • 7. BUILD YOUR NETWORK FOLLOW The Influencers Realtors, Peripheral Professionals, Twitterati Size matters. Target users with 500+ followers FOLLOW Who They Follow Cruise the following list of influencers Follow users highly engaged, with lots of followers ADD Handle To Everything Business Cards, Stationary, Web Site, Blog, Email
  • 8. DAILY PLAN Tweet ½ hour in the morning ½ hour at night -Follow back -Follow more -Reply to Tweets and ReTweet -Post 2 to 5 links helpful to other Realtors -Ask a question WEEKLY PLAN -Write a blog post – post it to Twitter EXTRAS -Get a Twitter app for mobile and Twitter all day
  • 9. Post Schedule Create Post From Mobile Photos Auto Polls & Video Tweet ‘Tweet This’ Button On Blog USE THE Keyword Alerts APPS Update Your Other Networks ** Many, Many More