A training given at the June Chicago Net Tuesday Meeting

1. Twitter Tools
& Insights
Gordon
Dymowski
Chicago
Net Tuesday
May 12, 2009

2. Go als o f t his pre se nt at io n
•Provid b s inform tion on
e a ic a
Tw r & us w
itte e ithin non-
profits
•E uc te on s e online rd
d a om /3
p rty Tw r a p
a itte p s
•Provid b s re ourc sfor
e a ic s e
tra kingTw r S tis s
c itte ta tic
•S ula d c s &
tim te is us ion
c a
re tivity on non-profit us of
e
Tw r
itte

3. • P ula “ ic log s rvic –a sup to
op r m rob ” e e llow
14 c ra te to p t (“log ingw s ky
0 ha c rs os b g ith tic
note ”
s)
• Cre te c m a
a s om unic tion c nne via
ha l
“follow rs & “
e ” follow ” ing
• Ca a c s viam ile p
n c es ob hone hom
, e
c p r, or on w b
om ute e
• R hly 6 m
oug illion uniq vis
ue itorsp r m
e onth
a 5 m
nd 5 illion ove ll vis
ra itorsp r m
e onth
(c p te om
om e .c )

4. T w it t e r Vo cabulary
•F ollow rs–p op re d your up a s
e e le a ing d te
•F ollow –p op w e up a syou re d
ing e le hos d te a
• R tw e –forw rd a up a
e et a ing n d te
• @ (a –a d s ings e
t) d re s om one d c on
ire tly
Tw r
itte
• Dire t M s a e –Tw r ve ion of e a
c esg itte rs -m il
(only ha p nsif p op followe c othe
pe e le ah r)
• Ha hta (#) –w y to org nize tw e a
s g a a e ts round
atop (for e m le #ne q re )
ic xa p , ts ua d

5. H o w N o n - Pro fit s U se T w it t e r
•P rovid re ourc sa up a s
e s e nd d te
(@ found rs a @ c nc rs ie
e he rt, a e oc ty)
• Org nizinga
a round ac us (@ e e tim
a e dm ,
@ ne q re , @ he rtla he s
ts ua d a nd lp )
• F ra ing(@ tw s l,
und is e tiva
@ he rtla he s
a nd lp )
• Ne orkingw othe (#follow a
tw ith rs frid y,
#ne q re )
ts ua d
• F a a le of inte s vialink
orw rd rtic s re t
c p s ion
om re s
• M t im orta –advocate for their
os p ntly
mission

6. Ca e S y –Chic g Tw s l
s tud a o e tiva
• World id initia to ra e fund for
w e tive is s
c a d
le n rinkingw tea r
•R ce ruite org nize in 2 0 + ke c s
d a rs 0 y itie
(He = @ m a r) for 2 e nt
re jc rte /12 ve
• On s m d y (2 ) in va
a e a /12 riousc s
itie
•R ce ruite , s ite online viatw r
d olic d itte
• World id - $2 0 0 ra e ; Chic g
w e 5 ,0 0 is d ao
- $2 0
5
• Le s –even with little advance time,
s on
can organize and mobilize towards goal

7. Tw r Clie /S
itte nts oftw re
a
• Tw in (F F fox –
itb or ire
http w .tw in.c
://w w itb om
)
• Tw Tune (F
itty s or
F fox -
ire
http w .foxytune .c /tw
://w w s om ittytune /
s
)
• S e m De ktop (
e s ic s
http e ktop e s ic om
://d s .s e m .c
)
• Tw (ne d Ad e Air
hirl e ob
p tform-
la

8. Tw e e k –The Clie for P e
e td c nt ow r
Tw e rs
e te
http w .tw e e k.c
://w w e td c om
•Us sAd e AIR
e ob
•Allow org niza
s a tion of
follow rsb g
e y roup s
•Allow for s ve s a h a e
s a d e rc g nts
for m onitoring
•S e a DM , re lie , online
e ll s p s
•Tw uzz –s e p ula top s
itb e op r ic
on Tw r itte

9. Link Co m pre ssio n (o r ho w t o se nd
U RLS in unde r 140 charact e rs )
•http .g
://is d
•http w .tinyurl.c
://w w om
•http w .urlte .c
://w w a om
•http it.ly (w n
://b he
linke to Tw r
d itte
acc ount, a sfor
llow
tra kingof c ka le
c lic b
links )

10. We -B s d Tw r Ap s
b ae itte p
•M onitte (http w .m
r ://w w onitte om –
r.c )
a sfor m
llow onitoringof s a h te sin re l
e rc rm a
tim (s ila to Tw e e k func
e im r e td c tionality)
• Hoots uite (http w .hoots .c ) –
://w w uite om
Allow for m na e e of m le Tw r
s a g m nt ultip itte
ac
c ounts
• F nd or F
rie ollow(
http w .frie orfollow om –a syou
://w w nd .c ) llow
to s e w sfollow /not follow you
e ho’ ing ing
• Qw r (http e w r.c /) –R c ive
itte ://us q itte om ee
e a w ns e
-m il he om one “ unfrie s you
nd ”

11. Avoiding the
Followers/Following Trap
• M ny s rvic s(like
a e e
Tw influe e
nc )
m a ure re c in
es ah
te sof
rm
follow /follow rs
ing e
• Tw r “uc e s
itte s c s ”
isb s d m on
a e ore
q lity of
ua
conve a rs tion than
q ntity of
ua
follow rs
e
•F ollow /Fing ollow r
e

12. Online Me t ho ds o f Me asuring
T w it t e r St at s
• Tw r F nd (
itte rie s
http w .tw r-frie s om
://w w itte nd .c )
• Tw lyze (http w .tw lyze om
ita r ://w w ita r.c )
• Tw e ta (http w .tw e ta .c )
e ts ts ://w w e ts ts om
• Tw r R tio (http w .tw rra om
itte a ://w w itte tio.c
) The e toolsc n b us ful
s a e e
in he ingd te ine
lp e rm
•Howyou’ us
re ing
Tw r
itte
• q lity of your
The ua
conve a
rs tionswithin
Tw r
itte
•
Howm h of a im a t
uc n pc

13. Online R s
e ourc son Tw r
e itte
• M s b Top 4 (c ora ) Tw e rs-
a ha le 0 orp te e te
http a ha le om 0 9 1/2 e t-tw r-b nd /
://m s b .c /2 0 /0 1/b s itte ra s
• M s b Top 2 Cha Tw e rs-
a ha le 6 rity e te
http a ha le om 0 9 3 /tw r-nonp
://m s b .c /2 0 /0 /19 itte rofits/
• Tw r P c -
itte a k
http://tw rp c .p w om itte a k-b
itte a ks b iki.c /Tw r-P c y-Top #N ic
• B th’B lis -
e s log t
http e
://b th.typ p d om e _b /2 0 /0 /the
e a .c /b ths log 0 8 2 -nonp ro
• S te of the Tw rs he (P ) -
ta itte p re DF
http d a te m om ta _of_the
://c nq .hub a .c /S te _Tw rs he _
itte p re
• Tw r J p S rt (P ) -
itte um ta DF
http w .c ora d r.org p onte
://w w orp te olla /w -c nt/up d /2 0
loa s 0

14. Any Que tions
s ?

15. Conta t Inform tion
c a
Gordon Dymowski
Gordon.dymowski@gmail.com
Twitter: gordondym
(follow me and I’ll follow you)
Cell: 312-316-2769
Facebook – http://profile.to/
GordonD