This document discusses using Twitter and social media for public relations in the architecture, engineering, and construction industries. It provides tips for finding journalists on Twitter directories and by checking their followers. It emphasizes building relationships with journalists through Twitter while also meeting in person or speaking on the phone. The key is to listen, share valuable information, and be honest without becoming too focused on social media over other work responsibilities.

1. Twitter, AEC media and the noble art of PR for the built environment Be2Camp, 8 October 2009

4. How to find a journo Twellow, WeFollow, JustTweetIt directories Mediaontwitter Muckrack JournalistTweets Check out relevant media websites Check out their followers – journalists stalk each other Check out who your PR company is following I will post a list on my website next week Why don’t we create a Be2Camp wiki of media in our sector?

7. #PRFAIL

10. Use Twitter to facilitate face-to-face, phone and email

11. Make a date

12. Don’t spam, stalk, sneer or suck up

13. Remember it’s all about listening and sharing value

14. Find ways to please your partner

15. Always be honest and open

16. Don’t get so luv’dup you forget the day job