Justin reid final presentation 221010

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  • Consumer Habits are changing
  • High 80s / low 90s quartile are making their buying decisions based on friends / family / peers / work colleagues
    Who do you trust?
    More than agents
    More than hotels
    More than marketeers
    Trust each other upper 80 /90
  • High 80s / low 90s quartile are making their buying decisions based on friends / family / peers / work colleagues
    Who do you trust?
    More than agents
    More than hotels
    More than marketeers
    Trust each other upper 80 /90
  • Fish where the fish are.
  • Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
  • Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
  • Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
  • Not about technology or money
  • Inspire everyday
  • Everyones invited
  • Everyones invited
  • Justin reid final presentation 221010

    1. 1. 'Making Social Media work for your business’ Justin Reid – Head of Digital and Social Media
    2. 2. • VisitBritain’s approach • Main platforms • How everyone can get involved and benefit • By the way…..it’s free!
    3. 3. 5 Things We’re Doing Next
    4. 4. 10,000’s of Checked In Places on Facebook CMS All places, no VB editorial control Top 50 UK Places VB editorially chosen top 60 to launch Growing to top 500 and upwards Placings 100% driven by # of check ins, taken from content in CMS
    5. 5. VisitBritain & Social Media Questions
    6. 6. Give your attraction a social life Help us help you. Engage the world by participating in VisitBritain’s social media story. Here’s 4 simple ways you and your guests can get involved. Like Facebook.com/LoveUK, get your guests to share their experiences with everyone there! Link your attraction with VisitBritain’s website, social networks and blogs, and you become part of a global community of people who Love the UK. Posting a blog, tweeting, uploading a video or photo? Tag everything #LoveUK and everyone, everywhere can join in by searching their favourite social network for that meme. Share your content with VisitBritain - and the world. For videos head to YouTube.com/VisitBritain. For photos, go to Flickr.com/group/LoveUK On Twitter? We are Twitter.com/VisitBritain. You can share and track clicks with our link shortener: create.awe.sm login: visitbritain password: 1Palace

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