This document discusses Twitter, how it works, and its benefits for businesses. Twitter allows users to post short messages called tweets through its website or mobile apps. Businesses can integrate Twitter feeds onto their websites to build communities, promote their brand, and engage with customers. The document outlines how easy Twitter is to set up and provides examples of how companies have successfully used Twitter to connect with new audiences.

2. What is Twitter? .... and our CUSTOMERS !

4. So what's all the fuss then? 1. Free 2. Simple interface 3. Easy to use: web, im, sms… 4. Very popular – many users 5. Add-ons/API’s – adaptable 6. Virtually ad-free (no business conflicts) 7. Engaging communities 8. Award-winning application And lots more…

5. Is Twitter easy to set up on your website? 1. Create an account (your identity) – it’s free! 2. Integrate the API / feed onto your website 3. Start your feed – 'tweeting'

6. The Twitter interface

7. 3rd-party app interface (IM/widget)

8. Business opportunities/benefits 1. Build communities 2. Website promotions 3. Content generation 4. Sponsorship opportunities 5. User engagement 6. Viral marketing 7. Wiki’s 8. Business Cards 9. Directories 10. Search Engines

10. Case study - TTG the practical application Charlotte Walsh...