This document discusses Twitter and provides an introduction to its basic concepts and functionality. It defines key Twitter terms like tweets, followers, mentions, hashtags, direct messages, retweets and profiles. It also covers best practices for setting up a Twitter profile and account, including recommendations for username formats. The document gives tips on what types of content to share on Twitter and maintaining a consistent tone. It provides examples of how some local companies are using Twitter to engage audiences.

1. What is Twitter and why do
people care what Iʼm doing?
TechAlliance Breakfast Club
October 14, 2009

2. Who here is on Twitter?

3. Who's Looked at Twitter?

4. No Idea What Twitter Is?

5. Why Tweet?

6. Twitter VS FaceBook VS MySpace
via compete.com

9. And those are just site stats!

10. How You Can Benefit

11. Let's Look at Twitter

12. But First
Let's Define Some Terms

13. A Tweet

14. A Tweet
A 140 Character Though, Idea or Message

15. A Tweet
A 140 Character Though, Idea or Message
Also an “update”

16. Follower

17. Follower
Someone who follows your tweets

26. search.twitter.com

30. Anatomy of a Tweet
(Twitter Lingo)

31. What are all these weird characters?

32. @

33. @

34. #

35. #

36. D
(DM)

37. D
(DM)
D titusferguson sure, Iʼll pick you up at 7
for the Power Breakfast tomorrow

38. RT

39. RT

40. What should my Twitter name
look like?
Personal - @yourname
Business - @YourBusiness
People at Your Business - @YouAtYourBusiness

41. Example
@lfpress
@SteveAtLFPress
@MikeAtLFPress
@PJAtLFPress
@DanAtLFPress
@KateAtLFPress
...

42. What Should I Tweet?

43. What about Tone?

44. Isn't this going to get hard to follow?

55. What Has Voices.com Done?

56. How about rTraction?

57. Erica Stapleton - @ericablonde
Voices.com - http://voices.com
erica@voices.com
Titus Ferguson - @titusferguson
rTraction - http://www.rtraction.com/
titus@titusferguson.com
Bill Deys - @billdeys
http://deys.ca
bill@deys.ca