Nikki Roberts - head of communications at Twins Trust Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

2. 40 years of success,
why change?

3. We listened to our
supporters

4. We listened to healthcare
professionals
• 27% found out about
Tamba via training
• Changing the name
wouldn’t affect they
way they feel about
Tamba (79%)
• 43% of healthcare
professionals heard
about Tamba more
than 10 years ago

5. Warm and friendly

6. What next?

7. Stand out from the crowd

8. Wow!

9. Celebrate Tamba!

10. Choosing a new name

11. Introducing

12. What about triplets and more?

13. Testing, Testing
• Member and Comms specialist ‘I like the
new look, it’s fresher but retains looking
trustworthy’
• Baby charity CEO ‘I think it is an excellent
name and big improvement on TAMBA as
an acronym’

14. Involved our president,
staff and volunteers

15. Since launch!
• It looks amazing, consistent and professional
• Increase in awareness
• An initial spike in new memberships
• Web visits have increased
• Some triplet+ families have expressed concerns that
the name might make expectant triplet + mums
feel isolated or not included – we’re working
through how we’re going to address this with a
comms plan for every maternity team in the UK

16. 28 January 2020
Brand Breakfast: How to survive a
rebrand, change and grow

17. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk