2. Inheritance – scheduling a new programme after a popular programme un the hope it inherits some of the audience
3. Pre-Echo - scheduling a programme before a popular programme in the hope that people tune in earlier and see the end of the new programme and like it then watch it the next time it is on.
4. Hammocking – scheduling a programme between two popular programmes so it benefits from both
5. Some channels also sometimes reply on Channel Loyalty , which is when an audience will stick with one channel all night, although this is much less common in recent years.
