MGX3100 WEEK 6
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This document outlines topics for discussion in a management ethics and corporate governance class, including a group presentation on obesity and fast food. Students are asked to use stakeholder theory to analyze how fast food companies impact different stakeholders and to discuss whether fast food sale/marketing should be regulated. Additional topics include criticism of junk food advertising to children, self-regulation efforts by fast food companies, the impact of advertising on kids, potential solutions like banning junk food ads or taxing junk food, and balancing shareholder vs stakeholder perspectives.
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This document outlines the course structure and content for a management ethics and corporate governance course. It includes 12 weekly topics that will be covered over the semester, ranging from conceptualizations of the corporation and stakeholder theory to case studies on specific companies and industries. Students will examine ethical issues in areas like marketing, environmental decisions, and human resource policies. They will also analyze real-world cases through frameworks like CSR and regulation to evaluate different perspectives and potential solutions. The course uses discussions, assignments, and readings to help students understand management challenges and apply ethical decision-making skills.
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4 Nadason Obesity
1. The obesity pandemic is a serious global issue that the WHO and consumer groups are working to address through marketing restrictions and promoting healthy messages.
2. Unhealthy food marketing directly targets children through television ads, toys, promotions, and websites which influences childhood obesity.
3. Consumer groups worldwide are campaigning for marketing restrictions and independent nutrition standards to define unhealthy foods that cannot be marketed to children.
Food Fringe Hughes Industry Regulation
- Childhood obesity rates in Australia are high, around 20-25% of children are overweight or obese, and energy consumption has increased.
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- The current co-regulation system in Australia involves government bodies setting standards and codes that the food industry is meant to comply with voluntarily. However, these codes do not adequately restrict all forms of marketing to children.
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The document discusses marketing of food to children and its impact on childhood obesity. It notes that food companies spend $10 billion annually advertising mostly high-calorie, low-nutrition foods to children. Some studies show this marketing influences children's food preferences and purchases in an unhealthy way. While parents play a role, they cannot always overcome the effects of pervasive food ads. Some companies have taken steps to offer healthier options in response to these concerns. Overall, the document examines debates around whether and how to regulate food marketing that targets children.
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3) The development of Nigeria's capital market can help improve corporate governance practices by imposing rules around disclosure, accounting, and minority shareholder rights. This can strengthen monitoring of companies and how capital is used.
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Stakeholder analysis is used to identify an organization's stakeholders, assess how they may be impacted by or influence the organization, and develop strategies for managing stakeholder relationships. The document defines stakeholders as any person or group that can be positively or negatively affected by an organization's actions. It then discusses different frameworks for categorizing stakeholders, such as internal vs. external, primary vs. secondary, and mapping stakeholders based on attributes like power, interests, and urgency. Performing a stakeholder analysis helps an organization develop strategies to meet stakeholder needs and create value, thereby gaining acceptance and managing risks from stakeholders.
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1. The obesity pandemic is a serious global issue that the WHO and consumer groups are working to address through marketing restrictions and promoting healthy messages.
2. Unhealthy food marketing directly targets children through television ads, toys, promotions, and websites which influences childhood obesity.
3. Consumer groups worldwide are campaigning for marketing restrictions and independent nutrition standards to define unhealthy foods that cannot be marketed to children.
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- Childhood obesity rates in Australia are high, around 20-25% of children are overweight or obese, and energy consumption has increased.
- Most food advertisements during programs watched by children are for unhealthy foods high in energy but low in nutrients. Various marketing techniques target children online and through packaging as well.
- The current co-regulation system in Australia involves government bodies setting standards and codes that the food industry is meant to comply with voluntarily. However, these codes do not adequately restrict all forms of marketing to children.
Consumer behaviour
The document discusses marketing of food to children and its impact on childhood obesity. It notes that food companies spend $10 billion annually advertising mostly high-calorie, low-nutrition foods to children. Some studies show this marketing influences children's food preferences and purchases in an unhealthy way. While parents play a role, they cannot always overcome the effects of pervasive food ads. Some companies have taken steps to offer healthier options in response to these concerns. Overall, the document examines debates around whether and how to regulate food marketing that targets children.
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children marketing of Mcdo
McDonald's markets directly to children through toys in Happy Meals and playgrounds at many locations. This drives profits by getting children to push parents to purchase meals. While increasing short-term happiness, this raises questions about corporate social responsibility and children's long-term health. McDonald's actions can be viewed through different ethical frameworks, some finding them ethical for increasing profits and happiness, while others see the marketing as unethical because it is not motivated by the right reasons and can negatively impact health. Norms around marketing to children have developed over time through self-regulation and legislation.
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Running Head INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS1INTE.docx
Running Head: INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS 1
INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS 2
Internal and External Environmental Analysis
Samaly Rodriguez
BUS/475
June 10, 2016
Tosh Stuart
Introduction
McDonald’s is a well-known chain of restaurants serving over 68 million customers and whose brand is recognized globally. Over 80% of the restaurants operate under a franchise system whereby a given entrepreneur acquires the right to operate under the McDonald’s brand by providing products related to the brand. McDonalds obtained its strong brand name through its business model that seeks to provide a consistent dining experience as well as quality and first service throughout all the restaurants. However, with its strong recognition the company faces various challenges as discussed in the SWOT analysis below. This study also analyzes how the company adapts to change and opportunities it can utilize to maintain its market relevance.
Economic, Legal and Regulatory Forces and Trends
Economic forces and trends entail factors that have an impact on the spending as well as the consumer purchasing power. Different economic factors that influence McDonald’s for instance since it operates within various countries it will have to set product prices about the economic status of these countries. A competitive pricing has been McDonald’s strategy in curbing competition and ensuring economies of scale. Most of McDonald’s market is within America where the economy is stable giving it an opportunity to grow in a steady manner. However, the dependence on this market could pose threats if economies change. Economies in other countries are mostly unstable with high economy recession posing a threat to the company’s businesses, for instance, the Chinese economy has not been stable to assure a sustainable business (Greenspan, 2015).
Different policies and laws govern the operations and mandate of McDonald’s while the governments that the company operates in initiate these regulations. In the U.S, the company has to follow strict employment policies that for instance set out the minimum wage levels. McDonalds must meet local health regulations for the food as well as animal welfare regulations within the supply chain operations. Due to the threat of lawsuits about the health status of their food McDonald’s is trying to ensure the provision of healthy products.
How McDonalds Adapts to Change
There are different ways in which McDonald’s has ensured that it has adapted with the changes in the market. According to (Mourdoukoutas, 2011) uniformity is one strategy that the company has used to ensure that they remain competitive. It is amazing that no matter the McDonald’s outlet one visits they will experience the same services since all its operations are standardized and with the same marketing strategies. Segmentation has been a strategy for adaptation of the company, most of their marketing has been targeting children for instance in ...
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- McDonald's responses including changing menus, ads, and promotions to focus on healthier options.
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© 2018, Atlantic Marketing Journal Atlantic Marketing J.docx
© 2018, Atlantic Marketing Journal
Atlantic Marketing Journal
ISSN: 2165-3879 (print), 2165-3887electronic) Vol. 7, No. 1 (Winter 2018)
25
Marketing Unhealthy Foods and Beverages:
Our Children at Risk
Cheryl Ward, Middle Tennessee State University
[email protected]
Diane R. Edmondson, Middle Tennessee State University
[email protected]
Allison Wheeley, Middle Tennessee State University
[email protected]
Abstract – This paper examines the ethical dilemma created because of the largely ineffective self-
regulation of the advertising industry as it relates to children and the corresponding drastic
increase in childhood obesity. Unhealthy food and beverage companies are intentionally targeting
children who have not yet developed the cognitive skills necessary to discern programming
content from advertising. Children, who have many years of consumption ahead of them, can be
an appealing target market for companies promoting products high in fat and calories. Given that
existing self-regulation policies have been largely unsuccessful, four potential solutions are
discussed.
Key Words – Childhood Obesity, Television Advertising, Nutrition, Food and Beverages
Relevance to Marketing Educators, Researchers, and Practitioners – This paper investigates
the possible impact of promotional efforts, especially television advertising, on the unhealthy
eating habits of minors in the United States and whether this may have contributed to increased
instances of childhood obesity. Potential solutions are discussed.
Introduction
Companies have been using television commercials to market their products for over sixty
years and children have been the target audience to this form of marketing for just as long (Palmer
and Carpenter, 2006). Research has shown that "the bulk of marketing budgets is spent on
television advertising” (Harris et al., 2009, pg. 213). In fact, so much focus is placed on television
when it comes to marketing because companies view it as "effective at building strong brands"
(Boyland and Whalen, 2015, pg. 332).
26| Atlantic Marketing Journal Marketing Unhealthy Foods and Beverages: Our Children at Risk
This may be especially true for advertising geared towards children as well. When
considering children between two and five spend an average of thirty-two hours watching
television weekly and children between six and eight watch television for an average of twenty-
eight hours each week, imagining the possible gains from using commercials to advertise products
is easy (Uzoma, 2017). Children are often targeted because they have “many years of consumer
behavior ahead of them” (Harris et al., 2009, pg. 212) and companies want to cultivate "positive,
long-lasting brand relations with children and teens and with parents to create brand loyalty in
the future" (Palmer and Carpenter, 2006, pg. 167).
Often a child will come across food and beverage commercials for the first time by wa.
Marketing Unhealthy and Sugary Foods to Children 1
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ETHICAL ISSUES IN ADVERTISING
This document discusses ethics in advertising. It provides examples of how ethical issues can arise, such as misleading health claims made by Nestle in an advertisement for Maggie soup. Unethical practices in advertising include deception, exaggeration, false testimonials, misleading information, exploiting children, unhealthy comparisons between brands, and surrogate advertising for banned products. The document argues for stricter laws against unethical advertising and for advertisers and consumers to take responsibility to ensure ethical standards are followed.
Sustainability Background Document: Fostering Healthy Businesses
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1) While progress has been made, more work is needed to meet health goals to reduce maternal and child mortality, and new partnerships are required between public and private sectors.
2) An emerging private health sector shows promise but also existing private healthcare must be supported to reach more of those in need across Africa, Asia, and Latin America.
3) The task force identifies the top barriers for health businesses as access to capital, creating demand, and incentives, and makes recommendations around incentives, investment, and ensuring an enabling environment.
MGF2351Tutorial 12 week 12 revision
This document provides information and guidance about an upcoming exam for a business and economics course. It outlines:
- The exam will be 50% of the semester grade and worth 100 marks. It will have two sections - short answer questions and one essay question.
- Section A will include 6 short answer questions worth 10 marks each, and students must answer 4 of the 6. Section B will include essay questions drawn from topics covered in weeks 1, 2, and 11.
- The document provides advice on how to best prepare for and perform well on the exam, including practicing exam questions, finding examples to support answers, and avoiding common pitfalls like not fully answering the question.
MGF2351 Tutorial 11 week 11
Firms seeking to internationalize should consider three key factors: type of foreign market, timing of entry, and scale of entry. They should not merely adopt competitors' strategies. When deciding on markets, firms should consider issues like attractiveness. For timing, they should enter attractive markets once identified. For scale, they should consider entering at an appropriate size. Starbucks provides an example of successful international expansion. It began globally after growing to over 700 US stores. Pursuing international markets has increased profits and diversified earnings for shareholders. Starbucks' joint venture in Japan with a local partner helped it succeed in that market.
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Running Head INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS1INTE.docx
Running Head: INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS 1
INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS 2
Internal and External Environmental Analysis
Samaly Rodriguez
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There are different ways in which McDonald’s has ensured that it has adapted with the changes in the market. According to (Mourdoukoutas, 2011) uniformity is one strategy that the company has used to ensure that they remain competitive. It is amazing that no matter the McDonald’s outlet one visits they will experience the same services since all its operations are standardized and with the same marketing strategies. Segmentation has been a strategy for adaptation of the company, most of their marketing has been targeting children for instance in ...
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- Global reactions and regulations against fast food advertising aimed at kids.
- McDonald's responses including changing menus, ads, and promotions to focus on healthier options.
- Mixed results with some sales suffering initially but recovering later as McDonald's adapted.
- Criticism from figures like Prince Charles that McDonald's contributes to obesity trends.
Pharmaceuticals 3.0
This document provides a summary of a teleconference on the need for technology innovations for reaching target patients. It discusses:
- How pharmaceutical marketing is shifting from HCP-centric to patient-centric approaches. Technology provides new opportunities but also regulatory challenges.
- Case studies of initiatives by various pharmaceutical companies to engage patients directly through online communities, mobile technologies, and public awareness campaigns. These aim to educate patients while building trust.
- Recommendations for pharmaceutical marketing include taking participatory, collaborative, and category-building approaches while navigating regulatory guidelines and innovating with new technologies. Direct consumer outreach can help build disease awareness.
© 2018, Atlantic Marketing Journal Atlantic Marketing J.docx
© 2018, Atlantic Marketing Journal
Atlantic Marketing Journal
ISSN: 2165-3879 (print), 2165-3887electronic) Vol. 7, No. 1 (Winter 2018)
25
Marketing Unhealthy Foods and Beverages:
Our Children at Risk
Cheryl Ward, Middle Tennessee State University
[email protected]
Diane R. Edmondson, Middle Tennessee State University
[email protected]
Allison Wheeley, Middle Tennessee State University
[email protected]
Abstract – This paper examines the ethical dilemma created because of the largely ineffective self-
regulation of the advertising industry as it relates to children and the corresponding drastic
increase in childhood obesity. Unhealthy food and beverage companies are intentionally targeting
children who have not yet developed the cognitive skills necessary to discern programming
content from advertising. Children, who have many years of consumption ahead of them, can be
an appealing target market for companies promoting products high in fat and calories. Given that
existing self-regulation policies have been largely unsuccessful, four potential solutions are
discussed.
Key Words – Childhood Obesity, Television Advertising, Nutrition, Food and Beverages
Relevance to Marketing Educators, Researchers, and Practitioners – This paper investigates
the possible impact of promotional efforts, especially television advertising, on the unhealthy
eating habits of minors in the United States and whether this may have contributed to increased
instances of childhood obesity. Potential solutions are discussed.
Introduction
Companies have been using television commercials to market their products for over sixty
years and children have been the target audience to this form of marketing for just as long (Palmer
and Carpenter, 2006). Research has shown that "the bulk of marketing budgets is spent on
television advertising” (Harris et al., 2009, pg. 213). In fact, so much focus is placed on television
when it comes to marketing because companies view it as "effective at building strong brands"
(Boyland and Whalen, 2015, pg. 332).
26| Atlantic Marketing Journal Marketing Unhealthy Foods and Beverages: Our Children at Risk
This may be especially true for advertising geared towards children as well. When
considering children between two and five spend an average of thirty-two hours watching
television weekly and children between six and eight watch television for an average of twenty-
eight hours each week, imagining the possible gains from using commercials to advertise products
is easy (Uzoma, 2017). Children are often targeted because they have “many years of consumer
behavior ahead of them” (Harris et al., 2009, pg. 212) and companies want to cultivate "positive,
long-lasting brand relations with children and teens and with parents to create brand loyalty in
the future" (Palmer and Carpenter, 2006, pg. 167).
Often a child will come across food and beverage commercials for the first time by wa.
Marketing Unhealthy and Sugary Foods to Children 1
This document provides an overview of the topics that will be discussed in a literature review on food marketing to children and childhood obesity. It introduces the growing issue of childhood obesity globally and discusses how food advertising, television marketing, online marketing, schools, and proximity to fast food outlets may be contributing factors. The document outlines the objectives, questions, limitations and structure of the literature review, which will examine the causes of childhood obesity, effects of food advertising, common marketing techniques, schools' role in marketing food, and approaches to regulating food marketing to children.
Global health innovation guidebook
The document provides an overview of the global health innovation process from idea to implementation. It discusses 6 key challenge areas for innovators: identifying needs, understanding markets, developing products, sales/distribution, defining business models, and securing funding. The document also profiles various organizations that have developed global health solutions and discusses limitations of the research.
ETHICAL ISSUES IN ADVERTISING
This document discusses ethics in advertising. It provides examples of how ethical issues can arise, such as misleading health claims made by Nestle in an advertisement for Maggie soup. Unethical practices in advertising include deception, exaggeration, false testimonials, misleading information, exploiting children, unhealthy comparisons between brands, and surrogate advertising for banned products. The document argues for stricter laws against unethical advertising and for advertisers and consumers to take responsibility to ensure ethical standards are followed.
Sustainability Background Document: Fostering Healthy Businesses
The document is a report from a task force on sustainable business models in health. It discusses three main points:
1) While progress has been made, more work is needed to meet health goals to reduce maternal and child mortality, and new partnerships are required between public and private sectors.
2) An emerging private health sector shows promise but also existing private healthcare must be supported to reach more of those in need across Africa, Asia, and Latin America.
3) The task force identifies the top barriers for health businesses as access to capital, creating demand, and incentives, and makes recommendations around incentives, investment, and ensuring an enabling environment.
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© 2018, Atlantic Marketing Journal Atlantic Marketing J.docx
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Marketing Unhealthy and Sugary Foods to Children 1
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- 1. Business and Economics Management Ethics and Corporate Governance: MGX3100
- 2. Week 6 Any Essay related questions? Group Presentations: Obesity and Fast Food. Use the stakeholder analysis to look at the impact of fast food (e.g. McDonalds) on each stakeholder group. Should the sale/marketing of fast food be regulated/restricted? If so why? If not, why not? Theoretical Framework: Stakeholder Theory Review Stakeholder and Stakeholder perspectives.
- 3. Marketing: Junk Food and Obesity Growing criticism: https://www.youtube.com/watch?v=0K3F_53Sn34 Young Children as stakeholders. Regulation of junk food advertising to Children. Who is responsible: Corporations or individuals? https://www.youtube.com/watch?v=OTfL5ZNd8ro These 7 companies are signatories to the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children under 14 years. These companies—McDonald’s, KFC, Pizza Hut, Hungry Jack’s, Oporto, Red Rooster and Chicken Treat—have committed to adopt on- pack nutrition labelling and to display nutritional information clearly on the their websites. Self-regulation.
- 4. Are kids affected by advertising? What do kids say: https://www.ted.com/talks/birke_baehr_what_s_wrong_with_our_food_s ystem#t-126208 Is this part of a bigger problem? https://www.ted.com/talks/jamie_oliver
- 5. Things to discuss Banning of Junk Food ads: e.g. Disney http://www.bbc.com/news/world-us-canada-18336478 Advertising healthy food. Junk Food tax? Should a special tax be applied to "junk" food and applied to offset the costs of healthier foods? Cheaper to buy Coke and Maccas!
- 9. Any Questions? Thank You!