The marketing plan aims to double attendance from the 2008 season by targeting corporate sponsors and fans in Orlando to support the team. Key objectives include appealing to businesses for promotional opportunities and leveraging players and cheerleaders to promote the team in the community. Tactics proposed include publicizing tryouts, targeting local college alumni and events, offering promotional themes and partnering with schools. The plan identifies top local companies to contact about sponsorships.

1.
FLORIDA TUSKERS
MARKETING PLAN
First 100 DAYS
Prepared for: Windy Hall/Orlando Tuskers Director of Business
Development
Prepared by: Joe Armington
Regarding: Marketing/Ticket Sales & Promotions
UFL/FLORIDA TUSKERS

2. MISSION
Provide quality football at affordable prices in under-served markets. In staying
true to that goal, the UFL ensures the average ticket price for a UFL game is $20.
Establish league motto:
“Your town, your team, it’s all about you.”
EXECUTIVE SUMMARY
The Florida Tuskers were the winningest team in the 2008 inaugural United Football
league season. This fall they will embark on capturing the only thing left that
separates them from being the most dominant team in the league's brief history; the
league championship. The following action plan is designed to leverage the league’s
most dynamic team by attracting the massive untapped Florida football fan base-The
12th Man.
SITUATION ANALYSIS
The UFL has a dynamic ownership team including Bill Hambrecht & Mark Cuban. The
Orlando Tuskers are lead by winning coach Jay Gruden who looks forward to
building on the undefeated 2009 regular season success with his returning core of 20
protected players including: 2009 MVP Brooks Bollinger who led the UFL in
completed passes, passing touchdowns, completion percentage, and passing yards.
VISION
DOUBLE 2008 LEAGUE AVERAGE ATTENDANCE & MAKE ORLANDO A PRO
FOOTBALL TOWN
UNIQUE SELLING PROPOSITION
TARGET CORPORATE SPONSORS & FANS TO BE PART OF A GROUND
FLOOR OPPORTUNITY & BE PART OF THE UFL & THE ORLANDO
TUSKERS.

3.
OBJECTIVES
TO CORPORATE SPONSOR’S PR, IMAGE & EMPLOYEE
INCENTIVE GOALS
· APPEAL TO PUBLIC SECTOR BY RALLYING SUPPORT IN THE
INTEREST OF THE COMMUNITY
· SELL TICKETS VIA MEDIA, GROUND WORK, PROMOTIONS,
SPECIAL EVENTS & SPONSORSHIPS
· LONG-TERM: BUILD BRAND BY ATTRACTING EACH RESPECTIVE
SEGMENT OF THE COMMUNITY
· LEVERAGE PLAYERS/CHEERLEADERS TO REACH KEY MARKET
SECTORS IE SPORTS BARS
· APPEAL
TOP TARGET ACCOUNTS & CONTACTS
1. WINGHOUSE-JAY SILBERMAN
2. MORGAN & MORGAN-NICK BUONICONTI
3. BACARDI USA-DAVID CLAFFY
4. BURGER KING-CARLOS RIBA
5. WYNDHAM HOTELS-MIKE TROBRIDGE
6. DISNEY VACATION CLUB7. FALCONS FIRE/METRO WEST-BRIAN SMOOT
8. RUTH CHRIS STEAKHOUSE9. FIVE GUYS-CHRIS PETERSON
10.
BRAIN-STORMING/PROMOTIONS
· Publicize May 15 7am-1pm tryouts at NE Florida Citrus Bowl 1610 W.
Church Street
· Target UCF Alumni who are pre-sold in attending games at the Citrus Bowl
· Target Running events/special events/outdoor festivals
· FANS COMPETITION-“WHY I would be the best fan & SHOULD GET
A FREE Ticket”
· Community college fans with no team

4. · Create event atmosphere with bands, local celebrities
· kids get in free w/jersey Pop Warner/high school
· Charities-Miami Project- target Miami project sponsors
· THEME NIGHTS PER GAME IE EDUCATORS NIGHT/VETERANS
DAY
· TIE IN W. LOCAL MIDDLE-HIGH SCHOOL CHEERLEADING
COMPETITION & EVENTS
The following page is a list of notable companies and organizations that have their
corporate headquarters or a major presence in the area: arena sponsors……
▪ Advanced Micro Devices
▪ Marriott Vacation Club
▪ AAA
International
▪ Adventist Health System
▪ McCoy Federal Credit
▪ AirTran
Union
▪ Brighthouse Networks
▪ NBC Universal
▪ Burnham Institute
▪ Nemours Foundation
▪ Busch Entertainment
▪ Oracle Corporation
Corporation
▪ Orlando Health
▪ Campus Crusade for Christ
▪ Orlando-Orange County
▪ Central Florida Turbo
Expressway Authority
▪ CNL
▪ Pioneers
▪ Darden Restaurants, Inc.
▪ Planet Hollywood
▪ DiPasqua Enterprises
▪ Pulte Homes
▪ Electronic Arts
▪ Reed Elsevier
▪ Federal Express
▪ Ruth's Chris Steakhouse
▪ Florida's Turnpike
▪ Ryland Homes
Enterprise
▪ Scholastic Book Fairs
▪ Gaylord Entertainment
▪ Securities Capital, Inc.
▪ Hard Rock Cafe
▪ Siemens AG Power
▪ Hewitt Associates LLC
Generation
▪ Hilton Grand Vacations Club
▪ Starwood Vacation
▪ Hughes Supply
Ownership
Incorporated
▪ SunTrust Bank
▪ JetBlue
▪ Symantec

5. Metal Detectors
▪ Harcourt Trade Publishers
▪ HNTB Corporation
▪ Intrawest
▪ Ligonier Ministries
▪ Lockheed-Martin
▪ Loews Hotels
▪ Luctor International
▪ Lynx (transportation)
Lee Dairy
▪ The Golf Channel
▪ Titan Motorsports
▪ Tupperware Corp.
▪ The Walt Disney Company
▪ United Parcel Service
▪ Westgate Resorts
▪ Wheeled Coach
▪ Wycliffe Bible Translators
▪ YRC Worldwide
▪ Kellyco
▪ T.G.
TACTICS
INITIATE A QUICK START FIELD MARKETING STRATEGY
UTLILIZING VERSITAL
SKILLS INCLUDING:
SELLING/IMPLEMENTING PROMOTIONAL EVENTS/STRATEGIC
MARKETING/PR/ PUBLIC SPEAKING/SPECIAL EVENT MGMT/ &
NEGOTIATION