Chase Guardians of the Gridiron

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CHASE,USAFOOTBALL & NEWYORK GIANTS
SPONSORSHIP OVERVIEW
This past fall, Chase, the New York Giants and USA Football teamed up to
educate, recognize and reward youth football clubs in the Tri-State area
that are committed to providing a better, safer game to children in their
communities through Heads Up Football.
Key elements of the sponsorship included:
• Regional sponsorship of Heads Up Football (NY, NJ and CT)
• Heads Up Football Week presented by Chase
• Chase Guardians of the Gridiron Award
• Heads Up Football Practice at Quest Diagnostics Training Center - the
Giants Training Facility in East Rutherford, NJ
• Social media, Media/PR assets, New York Giants in-game media assets

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WHAT IS HEADS UP FOOTBALL?
• USA Football’s national player health and safety
initiative, designed to train and educate coaches, players
and parents on better, safer football
• Supported and endorsed by:
• NFL and all 32 NFL teams
• NCAA
• Big Ten, Big 12, Pac-12, SEC, ACC conferences
• NFHS, AFCA
• CDC, American College of Sports Medicine, NATA
and more…

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HEADS UP FOOTBALL CURRICULUM
Coaching
Certification
Concussion
Awareness
Equipment
Fitting
Heads Up
Tackling
Heat &
Hydration
Heads Up
Blocking
Sudden Cardiac
ArrestEquipment
Fitting
Concussion
Awareness
Heads Up
Tackling
Heat &
Hydration
Coaching
Education
Sudden
Cardiac
Heads Up
Blocking
Original Content 2014 2015
HEADSUPFOOTBALL
CURRICULUM

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HEADS UP FOOTBALL WEEK PRESENTED BY CHASE

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Heads Up Football Week presented by Chase visited three (3)
Heads Up Football clubs in the Tri-State area and delivered to each
organization a USA Football-run Parent/Player Safety Clinic.
Clinics featured player health and safety discussions, introduced
club parents and players to their organization’s Player Safety
Coach, and provided all parents with insight into how their
children’s football programs are teaching better, safer football.
In addition to providing Heads Up Football education to parents
and players, events featured New York Giants alumni players and
$1,000 equipment donations to participating clubs.
HEADSUP FOOTBALL WEEKPRESENTEDBY CHASE
OVERVIEW

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• Official introduction of participating clubs’ Player Safety Coach to parents and players
• Heads Up Football education for parents and players:
• Concussion Education, Equipment Fitting, Heat & Hydration, Heads Up Tackling (key components in 2014)
• $1,000 equipment donation to each participating club
• New York Giants alumni integration
• Chase branding and signage at all events
• Four (4) table skirts, four (4) a-frame signs, twelve (12) branded helmets, one (1) branded large check
• On-field presentation at New York Giants USA Football Month game featuring participating clubs
• Media/PR; Social media promotion
KEY ELEMENTS

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Date: Monday, August 25, 2014
Location: Monsignor Farrell High School
Organization: Staten Island Pee Wee Football
• 185 players, 130 parents
• Chase and USA Football presented the Staten
Island Pee Wee Football League with a $1,000
equipment grant for participating in Heads Up
Football Week presented by Chase
• Former New York Giants tight end Howard Cross
spoke to all players and parents about the
importance of hard work both on the field and in
the classroom as well as the importance of
Heads Up Football
NIGHT 1: STATEN ISLAND, NY

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NIGHT 1: STATEN ISLAND, NY

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Date: Tuesday, August 26, 2014
Location: Oceanside High School
Organization: Oceanside Stallions Youth Football
• Clinic focused on the core components of Heads Up Football
and featured various demonstrations, including an equipment
fitting demonstration with a Riddell fitting expert
• Former New York Giants punter Sean Landeta spoke to all
players about working hard, setting goals and the importance of
educating parents (moms in particular) on better, safer football
NIGHT 2: OCEANSIDE, NY

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NIGHT 2: OCEANSIDE, NY

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Date: Wednesday, August 27, 2014
Location: Soveral Park - East Orange, NJ
Organization: East Orange Jr. Jaguars Youth Football
• Former New York Giants running back Ottis “O.J.” Anderson
spoke to the group about his youth football and NFL
experiences as well as giving his endorsement of USA
Football’s Heads Up Football program
• East Orange town councilman Chris James was on site to
show his support of the East Orange Jr. Jaguars and to
participate in the check presentation to the club
NIGHT 3: EAST ORANGE, NJ

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NIGHT 3: EAST ORANGE, NJ

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FINALE: GIANTS GAME ACTIVATION
Each club that participated in Heads Up Football Week presented by Chase
was honored on the field during the New York Giants USA Football Month
game on August 28.
Four (4) representatives from each club were on the field and recognized for
their efforts in providing a better, safer game for children in their
communities through Heads Up Football.
Chase and USA Football logos were present on the stadium LED screens
during the presentation.
The Chase/USA Football promotional vignette was also shown during the
game.

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The Chase Guardians of the Gridiron Award program
recognizes and rewards youth football clubs in the Tri-
State area that have adopted Heads Up Football and
are helping to make the sport of football better and safer
for children in their local communities.
Together, Chase and USA Football featured an online
contest that allowed Heads Up Football clubs to
showcase how they are changing the culture of
America’s favorite sport and gave them the opportunity
to win equipment grants for their organizations.
CHASEGUARDIANSOF THE GRIDIRON
CONTEST OVERVIEW

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• Branded microsite (Chase/USA Football/New York Giants) featuring online voting campaign
• Social media campaign
• Email marketing campaign
• Banner advertisements on USAFootball.com (geo-targeted to 75-mile radius around East Rutherford, NJ)
• Leveraging of New York Giants relationship/assets
• $7,000 in equipment donations
• Branded promotional items (t-shirts)
• User-generated content (finalist video submissions)
• $5,000 on-field check presentation to grand prize winner at Giants home game
• Media/PR
KEY PROGRAM ELEMENTS

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TRI-STATE AREA PARTICIPATION
• 101 Tri-State area youth football organizations within a 75-
mile radius around MetLife Stadium enrolled in Chase
Guardians of the Gridiron program
• IMPACTED MORE THAN 15,000 youth football players,
22,500 parents and 2,200 coaches
• 49 organizations - New York
• 42 organizations - New Jersey
• 10 organizations - Connecticut
• 30 Chase Guardians of the Gridiron Award official nominees
(10 per month - 3 months)
• 3 finalists
• 1 grand prize winner

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OFFICIAL NOMINEES
SEPTEMBER
Metuchen Bulldogs Youth Football(Metuchen, NJ)
Wallkill Valley Youth Football (Franklin, NJ)
Elizabeth Packers Youth Football (Elizabeth, NJ)
Florham Park-East Hanover Youth Football (Florham Park, NJ)
Long Beach Bulldogs Youth Football (Long Beach, NY)
Babylon Village Panthers Football (Babylon, NY)
Cortlandt Panthers Youth Football (Cortlandt Manor, NY)
John Jay Indians Youth Football (Katonah, NY)
Southern Dutchess Youth Football (Hopewell Junction, NY)
Stratford Redskins Youth Football (Stratford, CT)
*Monthly Winner (Finalist) in bold above; logo pictured

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OFFICIAL NOMINEES
OCTOBER
Newton Braves Youth Football (Newton, NJ)
Springfield Jr. Dawgs Youth Football (Springfield, NJ)
Boynton-Mountain Lakes Youth Football (Boonton, NJ)
Hillsborough Raiders Youth Football (Hillsborough, NJ)
Plainfield Titans Pop Warner (Plainfield, NJ)
Baldwin Bombers Youth Football (Baldwin, NY)
Wallkill Panthers Youth Football (Wallkill, NY)
Suffern Mounties Youth Football (Suffern, NY)
Fairfield Wildcats Youth Football (Fairfield, CT)
Cos Cob Crushers Youth Football (Cos Cob, CT)

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OFFICIAL NOMINEES
NOVEMBER
Shrub Oak Youth Football (Shrub Oak, NY)
Port Jefferson Royals Youth Football (Port Jefferson, NY)
East Rockaway Raiders Youth Football (East Rockaway, NY)
Three Village Wildcats Youth Football (East Setauket, NY)
Massapequa Mustangs Youth Football (Massapequa, NY)
Westfield P.A.L. Youth Football (Westfield, NJ)
Allentown Redbirds Youth Football (Allentown, NJ)
Colonia Patriots Youth Football (Colonia, NJ)
Edison Jets Youth Football (Edison, NJ)
Morristown Wildcats Youth Football (Morristown, NJ)

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BRANDED MICROSITE
The Chase Guardians of the
Gridiron microsite served as
the hub for the awards
program and base for online
voting.
MICROSITE ADDRESS:
http://www.usafootball.com/
chase
ONLINE VOTES: 148,359
PAGEVIEWS: 154,117
(September - December)

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ONLINE VOTING/CLUB PROFILES
Visitors to the microsite could
view nominee profiles and
vote for their favorite Heads
Up Football clubs.
Once votes were submitted,
voters had the opportunity to
share their selections on
Facebook and Twitter via a
pop-up window.

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SOCIAL MEDIA PROMOTION
USA Football provided each officially
nominated club with social media tools
to help promote its involvement in the
Chase Guardians of the Gridiron award
program.
Each organization received customized co-
branded flyers to post on its Facebook and
Twitter pages, tag ‘friends’ in and encourage
the vote.
USA Football tracked all social media
promotion through a customized program
hashtag. (#ChaseGuardians). All social
media promotion using #ChaseGuardians
was funneled into the program microsite.

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SOCIAL MEDIA PROMOTION

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PROGRAM PROMOTION
USA Football distributed co-branded email
blasts to parents, coaches and Player Safety
Coaches from Heads Up Football-enrolled
organizations in the Tri-State area.
Once organizations were selected as official
nominees, each was provided with a
customized co-branded email blast to distribute
to its database, encouraging individuals to vote
for the club.
EMAIL MARKETING
GEOTARGETED BANNER
ADVERTISING ON
USAFOOTBALL.COM
CLUB WEBSITE PROMOTION
Chase received numerous brand impressions thanks to clubs involved in the
Chase Guardians of the Gridiron program that promoted their involvement in
the award on their organization’s web page.

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NFL TEAM INTEGRATION
USA Football worked with the New York
Giants to provide Chase Guardians of
the Gridiron content that was integrated
into Chase’s existing New York Giants
in-game media assets.
USA Football produced a 30-second
promotional vignette that ran in-game
during the season.
In addition to the vignette, each month’s
winners were displayed on the stadium
LED boards to a full MetLife Stadium
crowd during various New York Giants
home games.
https://www.youtube.com/watch?v=E0owJ0SgUh8

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EQUIPMENT GRANTS
Chase and USA Football provided winners in the Chase Guardians
of the Gridiron program with a total of $7,000 in equipment grants.
• 3 monthly winners each received a $1,000 equipment grant
• 1 grand prize winner received an additional $4,000
equipment grant
USA Football visited each monthly winner during the season and
presented them with their $1,000 equipment grant.
Each monthly winning organization also received Chase Guardians
of the Gridiron t-shirts for the entire club (coaches and players).
USA Football pitched local media in each monthly winner’s market.

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FINALIST VIDEOS
Monthly winners for the Chase
Guardians of the Gridiron award were
named finalists for the yearly award.
Each finalist was required to submit a
video showcasing to USA Football
how their organization best
implements USA Football’s Heads Up
Football program and is driving a
better, safer game in their respective
community.
https://www.youtube.com/watch?v=4zrvKxeX76g&feat
ure=youtu.be
https://www.youtube.com/watch?v=ReNvgRCIW5A&featu
re=youtu.be
https://www.youtube.com/watch?v=aFJCNOmacIM&feature=youtu.be

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GRAND PRIZE WINNER
USA Football selected the Newton Braves Youth Football
club (Newton, NJ) as the grand prize winner of the 2014
Chase Guardians of the Gridiron Award.
The Newton Braves were invited to attend the New York
Giants home game on December 14, where the
organization was presented with a check for $5,000 good
toward new football equipment.
Michael Haberman, head of the Northeast region for the
JPMorgan Chase Foundation, helped present the check to
the Newton Braves.

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HEADS UP FOOTBALL PRACTICE EVENT AT QUEST DIAGNOSTICS TRAINING CENTER
PRESENTED BY CHASE

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GIANTS PRACTICE EVENT
To further reward youth football clubs in the Tri-State area for their
commitment to a better, safer game, USA Football invited select Heads
Up Football clubs to have the once-in-a-lifetime opportunity to practice
under the same roof as the New York Giants.
Chase - the official bank of the New York Giants - and USA Football
awarded 5 youth football organizations to hold a team practice at the
Quest Diagnostics Training Center - the Giants Training facility in East
Rutherford, NJ.
Teams held an hour-and-a-half-long practice and had the opportunity to
meet and greet with current Giants players Peyton Hillis and Zack
Bowman.
Chase and USA Football also awarded $4,000 in equipment grants to
clubs participating in the event.

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The event featured Chase branded
signage throughout the facility. A
key branding moment for Chase
included each athlete participating
in the practice event receiving his
or her very own Giants practice
jersey. Each jersey featured the
Chase logo branded on the sleeve.

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Current New York Giants RB Peyton
Hillis and DB Zack Bowman delivered
key messaging to all attendees,
signed autographs and took pictures
with all of the youth football players
practicing during the evening.

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MEDIA/PR

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MEDIA/PR
http://www.silive.com/youthsports/index.ssf/2014
/08/staten_island_pee_wee_football_2.html
http://www.silive.com/youthsports/index.ssf/2014
/08/staten_island_pee_wee_football_3.html

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MEDIA/PR
http://essexnewsdaily.com/sports/sports-
eastorange/40502
http://tapinto.net/articles/edison-
jets-youth-football-needs-your-vote
http://ramapotimes.cpnewsnet.com/2014/1
0/17/suffern-mounties-youth-football-
needs-your-vote/

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QUOTES
“The Metuchen Bulldogs would like to thank Chase for their sponsoring of the Guardians of the Gridiron. The award for us validates that we are
making a difference in the sport that we love. The $1,000 grant has been used to help us get 8 new helmets and 20 new shoulder pads. For a
town that is 2.4 square miles, being a younger organization trying to rebuild and having little to no funding, the grant will be making a huge impact
on our players in the form of newer, safer equipment.”
-Ryan Toth, Football Commissioner/Player Safety Coach - Metuchen Bulldogs Pop Warner (Metuchen, NJ)
“My husband and I are looking to move our mortgage and personal business accounts from US Bank. Chase was not in our consideration radar
at all, until the Chase Guardians of the Gridiron contest. Also, I am reviewing our football league, lacrosse league and education foundation
business accounts. All are currently with WellsFargo (which is really convenient for us and we pay nothing to have the accounts). If we move or
open other accounts, I know we will look at Chase which was not on our radar when we opened with Wells Fargo. Chase’s investment in the
area’s youth is branding them as part of the team and fostering consumer loyalty. Brilliant way to spend a company’s marketing monies—
supporting and giving back to the youth. Makes us all desirous of showing Chase our appreciation via patronage and partnership.”
-Shelley Zambardi Hineline, Administrator - Newton Braves Youth Football (Newton, NJ)
“On behalf of the players, parents, coaches and the entire “Shrub Oak Hornets Football Family” I would like to express my heartfelt thanks to
you and the entire Chase organization for sponsoring USA Football’s Guardian of the Gridiron Award. Shrub Oak Youth Football won it for the
month of November. The $1,000 grant will go to the purchase of much needed equipment for our players. Every year we replace aging
equipment and it is even more important in terms of safety to accelerate that timeline whenever possible. We are a non-profit 501(c)3 so
budgets are always tight but with this grant we will be able to purchase some much-needed new equipment for the players. In today’s fast-
paced business world where so much emphasis is placed on corporate profits and the bottom line it is nice to see a Fortune 500 company
taking a vested interest in the youth of America by partnering with USA Football. I know this is a small initiative for Chase but I want you to
know that it makes a big difference to Shrub Oak Football and my players. You are allowing us to “Chase What Matters” and for us that’s
primarily safety for our players. Thank you once again!”
-Mike Sancimino, President/Player Safety Coach - Shrub Oak Youth Football (Shrub Oak, NY)

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