It’s time to put Finland on the global talent map – but how?Introduction to the Talent Boost programme by Sonja Hämäläinen and Laura Lindeman, Ministry of Economic Affairs and Employment.

1. It’s time to put Finland
on the global talent map
– but how?
Open Space Session
September 7, 2017
Maria 01
Helsinki
#TalentBoost @tem_uutiset

2. Join the event in social media:
#TalentBoost
@tem_uutiset
Facebook livestream by @onnivators
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 2

3. PROGRAM
12.00 Welcome words & introduction to the Talent Boost programme
Sonja Hämäläinen & Laura Lindeman
Ministry of Economic Affairs and Employment
12.20 Fireside chat: Trust and happiness – the cornerstones for the Finnish talent
attraction model?
Teemu Moisala, Futurice Oy
Rasmus Roiha, Ohjelmistoyrittäjät ry
12.40 Panel discussion:
Who and how should Finland attract? –
Perspectives from key stakeholders
Concluding comments
Egbert Scrham, Itim International
13.20 Break
13.45 Workshop:
Defining the target group, communication channels and stakeholder
roles to attract international talent to Finland
15.45 Wrap up

4. Talent Boost – International
talents boosting growth
Ministry of Economic Affairs and Employment
Sonja Hämäläinen & Laura Lindeman
Open Space session: It's time to put Finland on the global talent map - but how?
Sep 7, 2017
#TalentBoost

5. 5
Internationalisation of people
Now
In
2020
In
2030
Top 3 reasons
to move to Finland:
Work
Family
Studies
More than half of all immigrants
live in the capital region.
330 000 foreign
citizens
240 000 foreign
citizens
Half a million
foreign citizens
Source: Statistics Finland

6. Why do we need international talent attraction
and retention management?
- Global competition for talents is here.
- Lack of right kind of competence is one of the biggest challenges for growth
and internationalisation of companies.
- Investments follow talents.
- An open, attractive and international labour market safeguards the
availability of workforce.
- The potential of international talents is underutilised in companies.
- Diversity produces new innovations and companies.
- Strong growth of migration vs. aging population.
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 6

7. Trends in global migration of talent
- Exceptionally talented people migrate much more frequently than general population.
- The US receives an exceptionally large share of these inflows, and its “trade balance”
for talent flows is very lopsided.
- Big immigration destination countries are heavily dependent on migrants for the their
skill development.
- Growth in the migration of talent to a country closely timed with that location’s growth
in overall leadership.
- These migrants are crucial for
- Firm creation / entrepreneurship
- Job creation
- Innovation & productivity growth
Sources:
• Sari Pekkala Kerr, William Robert Kerr, Caglar Özden, and Christopher Parsons: “Global Talent
Flows”, Journal of Economic Perspectives 30:4, 83-106 (2016).
• Sari Pekkala Kerr, William Robert Kerr, Caglar Özden, and Christopher Parsons: “High-Skilled
Migration and Agglomeration”, Annual Review of Economics 9, 204-234.
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 7

8. Talent
Attraction
Talent
Reception
Talent
Integration
Talent
Reputation
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 8
Framework conditions:
Policies
Regulations
Economic situation
Political climate
Enablers:
Jobs
Quality of life
Culture & leisure
Accessibility
Place brand & marketing
Education & research
Clusters & networks
Management
of ecosystem
Copyright: Andersson, King-Grubert & van Hest, modified from Tendersor
Cornerstones of
talent attraction
management

9. Talent Boost - International talents boosting
growth programme by the Government
The Government launches the Talent Boost –programme in the autumn 2017.
OBJECTIVE: International expertise will support the growth and
internationalisation of companies.
TARGETS:
Target 1: International talents consider Finland attractive.
Target 2: The business sector utilises networks and expertise of
international talents to accelerate growth and internationalisation
and attract investments.
Target 3: Finnish business ecosystems, innovation platforms and labour
market are inclusive for international talents and encourage
entrepreneurship.
8.9.2017Ministry of Economic Affairs and Employment • www.tem.fi 9

10. Dialogue is in the heart of the Talent Boost
programme
- The actions of the Talent Boost programme are decided on the basis of the
active dialogue between different stakeholders.
- The Open Space series is one of the methods for having the dialogue.
- The Open Space events 2017:
1. International talents boosting growth, Team Finland house, Feb 1
2. Innovation ecosystems and international human capital, Microsoft Flux, Apr 25
3. It's time to put Finland on the global talent map - but how?, Maria 01, Sep 7
- Coming up: The Talent Boost Summit at Koskenranta on November 22
- Organised by the Ministry of Economic Affairs and Employment, Helsinki Region
Chamber of Commerce, Turku Science Park and Business Tampere
Would you like to organise a Talent Boost event in the future?
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 10

11. Challenges in Finland
- Shortage of labour:
- ICT professionals, especially software developers
- Tourism and restaurant personnel
- Health care professionals: nurses, doctors, dentists
- Construction workers
- Positive structural change in the South-West Finland
 Need for tens of thousands of workers for car industry and ship building.
 Multiplier effect
 Need for labour also in other professions.
- The tuition fees of the universities  Has brought new kinds of
challenges in international student attraction.
- OECD: Finland should attract more international researchers in order
to have internationally significant innovation ecosystem.
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 11

12. • Helsinki 3rd and Finland 9th in the Global Talent Competitiveness Index 2017
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 12
Fifteen years ago, 80 percent of people said they
chose the company before the city. Today, 64
percent choose the city before they choose the
company or the job.
Charles Landry, Robert Bosch Academy
Cities as talent magnets
- the Global Talent
Competitiveness Index 2017

13. Finland 9th in the Global Talent
Competitiveness Index 2017
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 13

14. Brain drain or brain gain? – Males
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 14
Sari Pekkala Kerr, William Robert Kerr, Caglar Özden, and Christopher Parsons: “Global Talent Flows”, Journal of
Economic Perspectives 30:4, 83-106 (2016).
Sari Pekkala Kerr, William Robert Kerr, Caglar Özden, and Christopher Parsons: “High-Skilled Migration and
Agglomeration”, Annual Review of Economics 9, 204-234.

15. Brain drain or brain gain? – Females
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 15
Sari Pekkala Kerr, William Robert Kerr, Caglar Özden, and Christopher Parsons: “Global Talent Flows”, Journal of
Economic Perspectives 30:4, 83-106 (2016).
Sari Pekkala Kerr, William Robert Kerr, Caglar Özden, and Christopher Parsons: “High-Skilled Migration and
Agglomeration”, Annual Review of Economics 9, 204-234.

16. Why do we lose
talents even though
we succeed in the
talent attraction
indicators?
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 16

18. 8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 18
Finland as it appears on the
global experts’ field of choices
(The Welfare State in Competition
for Global Talent, Raunio &
Forsander, 2007)
The attraction factors of Finland

19. Other countries put a lot of effort in talent
attraction

20. 8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 20

21. 8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 21
Toolbox Finland – at your disposal

22. 8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 22
This is Finland website

23. Questions for today:
- Who should we attract?
- How do we reach them?
- How can we cooperate in
making Finland the #1 talent
destination?
8.9.2017Työ- ja elinkeinoministeriö • www.tem.fi 23

24. Thank you!
Sonja Hämäläinen
Director of Migration
sonja.hamalainen@tem.fi
Tel. 029 50 47112
Laura Lindeman
Senior Specialist
laura.lindeman@tem.fi
Tel. 029 504 7205
Ministry of Economic Affairs and Employment
T

25. International
professionals in
Finland
Onnivators

26. PROGRAM
11.30 Coffee & sandwich
12.00 Welcome words & introduction to the Talent Boost programme
Sonja Hämäläinen & Laura Lindeman
Ministry of Economic Affairs and Employment
12.20 Fireside chat: Trust and happiness – the cornerstones for the Finnish
talent attraction model?
Teemu Moisala, Futurice Oy
Rasmus Roiha, Ohjelmistoyrittäjät ry
12.40 Panel discussion:
Who and how should Finland attract? –
Perspectives from key stakeholders
13.20 Break
13.45 Workshop:
Defining the target group, communication channels and stakeholder
roles to attract international talent to Finland
15.45 Wrap up

27. Trust and happiness – the
cornerstones for the
Finnish talent attraction
model
Teemu Moisala
Futurice Oy
Rasmus Roiha
Finnish Software Industry & Entrepreneurs Association

28. Who and how should
Finland Attract?
Perspectives from key stakeholders

29. PANEL DISCUSSION
Voitto Kangas, Maria 01
Kirsi Korhonen, University of Helsinki
Joanna Kumpula, Finnish National Agency for Education
Iiro Lindborg, Rolls Royce
Marja-Liisa Niinikoski, Helsinki Business Hub
Topi Järvinen, Nestholma
Concluding remarks:
Egbert Schram, Itim International
Follow and comment on
Facebook livestream
by @onnivators

30. Workshop
1. Define the target group
2. Identify relevant communication
channels and
3. Identify key stakeholders and
their roles & responsibilities