The document discusses guiding principles and vision frameworks. It provides quotes from Peter Drucker, Oliver Wendell Holmes Jr., and Jim Collins on vision, complexity, and building great organizations. It then outlines Jim Collins' "Good to Great" vision framework, which provides clarity and "far side" simplicity. The framework addresses the "big questions" like vision, purpose, values, and strategy. It demonstrates how the dimensions of the framework are fundamentally interrelated and can be applied to create a complete vision for an organization, using a fictional company called Turners as an example.

1. 23 February 2012
Phil Thompson
phil.thompson@edgecreative.net

2. Guiding Principles
“The best (perhaps even the only)
way to predict the future…
…is to create it”
Peter Drucker
Iconic Management Author & Thinker

3. Guiding Principles
“I wouldn’t give a fig for the simplicity on the near
side of complexity…
…but I would give my right arm for the
simplicity on the far side of complexity”
Oliver Wendell Holmes, Jr.
Associate Justice of the United States Supreme Court

4. Guiding Principles
“Vision is one of the least understood – yet most important –
concepts for building great organizations. People confuse
terms like “mission,” “vision,” “strategy,” “purpose,” “values,”
and so forth into a hopelessly muddled stew of vague and
fuzzy concepts. The key to vision is to use a rigorous
conceptual framework and to understand how the
framework connects to the underlying DNA of enduring
great companies”.
Jim Collins
Author, Business Leadership Guru

5. Core Values: (HOW we will be to each other…)
Come with me…
Enduring tenets - guiding principles - to adhere
to no matter what mountain you climb. These
never change.
Core Purpose: (WHY)
The underlying “why” you climb mountains at
The Collins all.
“Good to Great” BHAG: (Vision) (WHERE & WHEN)
The specific mountain you are currently trying
Vision Framework to climb.
provides clarity and Strategy: (WHAT)
“far side” simplicity The route you intend to take and the general
methods you intend to use to reach the top
of that specific mountain.
Base Camps:
Intermediate objectives to the top of the
mountain.
If you have a ten- to thirty-year BHAG, these
would be three- to five-year intermediate goals
on the way up the mountain.
Tactics:
Specific methods for climbing the sections of
rock and ice that confront you right now. These
would be analogous to detailed annual plans
for getting things done this year on the way to
the five-year goal.

6. The Power of a Potent Vision Framework…

7. The Dimensions Are Fundamentally Interrelated
VISION
(Where)
PURPOSE
(Why)
Where
VALUES STRATEGY
(How) (What)

8. And Address the ‘Big Questions’
VISION
(Where & When)
“Our Stretch Goal”
PURPOSE
(Why)
“The reason we exist
beyond just making
money”
VALUES Where STRATEGY
(How) (What)
“The way we do things “What we will do to
around here” achieve our vision”

9. Our Complete Turners Vision Framework
2020
VISION
The Leader in Bringing
Buyers & Sellers Together
through Information and
Innovation
PURPOSE
Helping Buyers and
Sellers Succeed
VALUES Where STRATEGY
Drive Operational Efficiencies
People Team Deliver Outstanding Customer Service
Customers Integrity Develop New Sources of Growth
Innovation Fun Attract more buyers and sellers online
Optimise Sales Effectiveness

10. 23 February 2012
Phil Thompson
phil.thompson@edgecreative.net