The document discusses UTM tagging for Google My Business listings. It provides tips for using UTMs such as being consistent, keeping tags lowercase, and not mixing up the medium and source. Examples of UTMs are also given such as "10-percent-off-july". The importance of microconversions is discussed, and a gift of a guide on GMB UTMs is offered.

1. @clairecarlile
Turn Digi
Claire Carlile
July 2, 2020

2. Claire Carlile
➔Likes swimming in the sea (especially
when it’s really cold)
➔Likes working with local businesses to
help them do fabulous SEO and local
SEO
➔Has been doing both for a long time
@TurnDigi

3. UTM FTW - How to win at GMB with UTM
tagging

4. @clairecarlile
Why add UTMs?
@TurnDigi

5. @clairecarlile
What can I tag?

6. @clairecarlile
@TurnDigi

7. @clairecarlile

8. @clairecarlile
@TurnDigi
● be consistent (your GA reports will thank
you)
Tips on UTM tagging

9. @clairecarlile
@TurnDigi
● keep them lower case (GA is case
sensitive)
Tips on UTM tagging

10. @clairecarlile
@TurnDigi
● don’t get your medium and source in a
muddle
Tips on UTM tagging

11. @clairecarlile
How I’m UTM tagging

12. @clairecarlile
@TurnDigi
● 10-percent-off-july
● summer-sale
● new-opening-times
Getting granular with Google posts

14. @clairecarlile
@TurnDigi
Is revenue everything?
Microconversions FTW

15. @clairecarlile
Give credit where credit is due
Searches for ‘plumber
near me’
Clicks on your listing in
the map pack, clicks
through to your website
Makes a brand name
search 24 hrs later,
clicks on Google Ad,
books an appointment

16. @clairecarlile
Always be assisting

17. @clairecarlile
Keeping
it all
nice and tidy

18. @clairecarlile
http://bit.ly/GMB-UTM-GUIDE
A gift from me, to you, 🎁
with love

19. @clairecarlile

20. @clairecarlile
Thank you