This document provides several key marketing lessons learned in Turkey. It discusses the importance of branding, differentiation, and segmenting, targeting, and positioning customers. It recommends finding your brand's unique voice through blogging and extending your brand. Metrics and improvements are important to measure marketing effectiveness. Branding requires carefully choosing a name and differentiation means standing out from competitors in a memorable way.

1. Turkish Marketing
A few lessons learnt in Turkey
Aug 2016
@thibautr

2. Key marketing principles
Branding
Differentiation
Segment, target, positioning
Finding your voice
Start a blog
Green is the new black
Extend your brand
Measure & improve

3. Branding
Picking a name for your brand carefully

6. Differentiation

7. The original

8. The classic

9. The Petit Beurre / Pötibör

10. The Pötibör (full stop)

11. The Etibör

12. The Upgrade to your Apple Watch

13. Because Fish ponds are so last year in parks

14. Segment, target, positioning
(Go Broad)

15. Mosque, Panty’s , Patisserie, Cafe, modesty...

16. Segment, target, positioning
(interest)

17. A football fan is a football fan whatever team they support

18. Segment, target, positioning
(psychology)

20. Segment, target, positioning
(generational)

21. The new female consumer: make-up and drinking games

22. Segment, target, positioning
(hobbies)

23. The new male consumer: chess and ...

24. The new male consumer: chess and drinking game

25. Finding your voice

26. The Turkish Latin pun!

27. Start a blog!

28. Yes you are… oh wait I am confused!

29. Green is the new black

30. If you love your football club put your trash in their branded bins!

31. Brand extension

35. KPIs
Key Performance Indicators

36. The guarantee of 100% clean toilets!

37. Only one way to reach our targets!

38. Thank you!
@thibautr