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Turkish Digital
Landscape in a
   Nutshell



          Cüneyt
          Devrim
Basic Numbers
POPULATION




             Source: TUİK 2011
INTERNET POPULATION




                      Source: TUİK 2012
Internet Penetration




                       Source: TUİK 2012
Internet Usage by Age




                        Source: IAB TR 2012
Source: IAB TR 2012
Broadband
Internet Connection




                      Source: BTK Q1 2012 report
Internet Use
Source: IAB TR 2012
Source: IAB TR 2012
AD SPEND
Turkish Advertising AdEx (Total)




                                   Source: Turkish Advertising Association
Digital Ad Spend
Digital Ad Spend 2012
Digital Ad Spend Growth
Digital Ad Spend Characteristics
Top 20 Web Sites in Turkey
Top 20 Web Sites in Turkey
Time Spent
VIDEO
Source: IAB TR 2012
Montly Time Spent on Video




                             Source: Nokta 2012
Source: IAB TR 2012
Video Time by Age




                    Source: IAB TR 2012
MOBILE
Source: BTK Q1 2012 report
3G Subscribers




                 Source: BTK Q1 2012 report
Mobile Internet Users
                         2009-2012
                         Mobil İnternet
                         Kullanıcıları




                        Source: 2009-BTK Q1 2012 report
Share of Mobile Web Pages




                            Source: gemiusTraffic, August, 2012
Distribution of mobile pageviews




                                   Source: gemiusTraffic, August, 2012
SOCIAL MEDIA
Facebook




           32 milyon




                        Millio
                        n
Twitter ??




             Millio
             n
Mobile Social Media




                      Source socialbakers Feb. 22d 2012
E-COMMERCE
Total E-Commerce Spending




                            Source: The Interbank Card Center/BKM 2012
Growth Rate in 2012
Credit Cards




               Source: The Interbank Card Center/BKM 2012
Online Shoppers




                  Source: Ipsos KMG Brand Plus 2011
Basket Size




              Source: The Interbank Card Center/BKM 2012
Digital Investment
Yemeksepeti.com   $44 M     General Atlantic


Çiçeksepeti.com   NA        Amazon


Trendyol.com      $26 M     KPCB &Tiger


Ebebek.com        ~$ 30 M   Topbaş Family


Evidea.com        $1 M      Tiger


Lidyana.com       NA        Ru-Net
TEŞEKKÜRLER
 www.iab-turkiye.org

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Turkish Digital Landscape in a Nutshell