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TuneRights Overview
TuneRights is an online music stock market founded in 2009 in Stockholm, Sweden that allows artists to upload their music and register works, distributing music to sales and licensing channels. Revenue is shared among shareholders like band members. People and companies can buy shares to support artists, build a virtual record label, or sponsor bands. TuneRights takes a 4% commission on trades and expects over 500,000 traders by 2015 generating €40 million annually. It offers alternatives to crowdfunding by allowing artists flexibility in funds and coexisting with the existing music industry.
TuneRights Overview
- 2. • Live beta h*p://beta.tunerights.com • Founded in 2009, Stockholm, Sweden (by a Canadian songwriter/producer) • Built on sweat equity and small biz grants • Worldwide hype “first stock market for music” • CompaMble with indies and majors • Social network integrated • Natural connector for brands and non-‐profits up! ic S tart-‐ Mus Hot
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- 5. • ArMsts upload music – ArMsts register works and distribute to sales and licensing channels – Sales and licensing revenue is distributed amongst shareholders (band members, manager, promoter, etc) – Revenue shares can be sold to friends and fans – Shares can be sold to labels, publishers, and *brands* • ArMsts withdraw cash – Directly to Bank account – Directly to Gi[ Cards, Refillable Credit-‐Cards – Or use cash on-‐site for products and services
- 6. • People buy shares – Connect with your “inner musician” – Support arMsts directly (no middlemen) – Help promote, join the VIP crew, earn cash – Brag to your friends/display your por^olio • Companies and Brands buy shares – Join the fan community, support arMsts – Sponsor bands (build a virtual record label) – Make deals with more creators – Buy shares, bundle them with other products • (ie. Socks for musicians-‐proceeds go to music fund) – Build “indie” credibility, rapport cts! usic conne M
- 7. or M usic! s Spons Brand
- 8. fits! Non-‐Pro give to Bands
- 9. Share Traders: • Composers, ArMsts, Musicians • Producers, Sound Engineers • Record Labels • Music Publishers • Diverse Rights Owners • Promoters, Agents, Managers • Fans, Professional Investors • Brands, small businesses • CelebriMes
- 10. Business Partners: • Digital Distributors • Physical Distributors • Performance Rights OrganizaMons • CreaMve Social networks • Media Libraries • Data and StaMsMcs providers
- 11. USPs -‐ Content Owners • Add your music to the copyright registry. • Send your music to iTunes, SpoMfy and many more. • Distribute revenue to up to 100,00 shareholders. • Find investors for your band. • Make deals with industry professionals. • Create a viral markeMng campaign for free!
- 12. USPs – Fans/Investors • Build a virtual record label • Discover music, invest in new talent • Interact with your idols • Support the arts • Play in the music business • Work in the music business • Pick a hit and earn money
- 13. Trading Revenues • TR takes a 4% commission, minimum €1.00 per trade. • We require 25,000 trades/month to sustain our current team • We expect to have ½ million traders in 2013, making an average of 2 trades/month = yearly revenue in 2015 of €40 million
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- 15. We can offer more than compeMtors: TuneRights is appropriate for: • Indie Bands <–> InternaMonal Celebs • Recordings and ComposiMons • New works and back catalogs Unlike other Crowd-‐Funding pla^orms… • there are no set minimums • arMsts can use money how they want • TuneRights can co-‐exist with the exisMng industry infrastructure.
- 16. Management • Ray Monner, Leader/Evangelist • Owen Meyers, Tech Operator • Kumpan, Design & MarkeMng • Göran Andersson, Music Business • Henrik Wagenius, Legal and Regulatory
- 17. Financing: • ALMI InnovaMon Loan €40,000 • Stockholm Business Region Award €5,000 • Private Investors €20,000 • Dynabyte AB development deal €85,000 • Vinnova InnovaMon grant €30,000 • Sweat Equity • Currently arranging Series A Funding