The document summarizes the results of a survey of career practitioners in New Zealand on their use of social media. Most respondents were accepting of using social media, with over 80% having increased their usage since 2011. LinkedIn and Facebook were the most commonly used platforms. While most respondents had an informal understanding of social media, only 20% had received formal training. Common barriers to use included lack of time, knowledge of technologies, and privacy/technical issues. Practitioners primarily used social media to share career information with clients and promote their services. The survey provides insight into both opportunities and challenges for practitioners in leveraging social media technologies.
Corporate Communication & Social Media: A study of its usage patterninventionjournals
This document summarizes a research study that examined how corporate communication professionals use social media. The study found that Facebook, Twitter, and LinkedIn were most used for corporate communication purposes like employee communication, customer relations, and media relations. The majority of messages shared on social media were about company events, achievements, news, promotions, and CSR activities. While social media is an important tool, the study found that some companies have not fully utilized its potential for corporate communication.
UOW Faculty Of Arts Student Engagement & Communication Review (Spring 2...Dane Cutler
Seven Marketeers was established to execute part of the course deliverables of an undergraduate class in Digital Communications at the University of Wollongong in Spring 2010.
Seven Marketeers’ mission was to engage in detailed research to provide relevant, insightful and useful recommendations to two real world clients. The goal was to undertake an analysis of current and future online behavioural trends and provide actionable insights into how these trends can best be utilised to inform improved online user interface design and communications, with user satisfaction as the key objective. Seven Marketeers aimed to deliver a set of fully grounded and researched recommendations to its clients, so as to enable them to effectively meet the needs of a user-base that is continually modifying its expectations of information consumption as technology evolves.
Extending utaut to explain social media adoption by microbusinessesIJMIT JOURNAL
This document summarizes a study that extends the Unified Theory of Acceptance and Use of Technology (UTAUT) to explain social media adoption by microbusinesses. The study used action research to facilitate the adoption of a Facebook business page by a microbusiness. It found that key UTAUT constructs like performance and effort expectancy played insignificant roles, and social influence and facilitating conditions did not influence adoption intentions. Instead, the microbusiness owners' characteristics and the effort required to codify content dominated social media use. When owners saw gaining new customers as a goal, their behavior changed and they made more effort using the Facebook page, replacing behavioral intention as the main predictor of adoption within the microbusiness context.
THE IMPACT OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF SELECTED COLLEGE STUDENTSijait
The purpose of this article is to assess the impact of social media on academic performance of selected college students. In this article, the authors raise the actual impact of daily communication of youth in social media. Descriptive research design was utilized to gain accurate profile of situation.Sixty (60) Business Administration and Management Information System students who are actively using social media are the respondents of the study. It was conducted during the summer semester of academic year 2017- 2018.Summing-up,social networks becomes an integral part of the students’ full life, took up most of their free time.Undoubtedly, in social networks, there are also things useful for the development of the students. In addition, communication with peers through social networks can help a student socialize, find new friends, discuss with them issues related to studies. Thus, it can be concluded that social media have a dual impact on student achievement, and it is necessary to approach adolescents' use of social networks with ultimate responsibility.
Adecco Global Social Recruiting Survey Global ReportBenjamin Crucq
Whether you're a Job Seeker or a Recruiter, this study has some key insights for you.
Job Seekers: get the most out of the unlimited opportunities available through the proper use of social networks.
Recruiters: find out how to improve the quality of your professional social media practices.
Some background
The digital age is transforming the recruitment industry, allowing companies to reach targeted candidates and create new forms of employer branding, as well as helping candidates interact with their potential future employer. Recruitment is more dynamic than ever due to the uptake of social media, both for small businesses, as well as large corporations. For job seekers, social media is a valuable tool to find opportunities and advance careers.
The study
Recruiting is increasingly social and Adecco wants to know how it works. We conducted a survey between March 18 and June 2, 2014, collecting responses from 17,272 candidates and 1,501 recruiters from 24 countries. We want to understand how candidates search for jobs on social media, which tools they use, and how they present themselves online. We also interviewed the recruiters to discover how companies operate on social media, which tools they use, and what they look for in their recruiting process.
The study looks at a global, regional and local level on the areas of
The use of social media
The effectiveness of social media in matching job seekers with open positions
The importance of web reputation
The social capital of individual candidates
How recruiters explore the web when looking for a candidate
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Julie O’Neil, Texas Christian University
Jacqueline Lambiase, Texas Christian University
Abstract
Working professionals may need post-baccalaureate education, but finding time and resources to do so may be difficult. An analysis of 75 university masterís programs in public relations found 22 related programs offering communication certificates. A web audit of these programs, plus a survey and in-depth interviews, indicated professionals are interested in earning certificates, particularly in social and digital media strategy and measurement. Professionals want to attend certificate programs that combine online and face-to-face instruction.
The Journal of Public Relations Education (JPRE) is devoted to the presentation of research and commentary that advances the field of public relations education. JPRE invites submissions in the following three categories. All submissions should follow the guidelines of the Publication Manual of the American Psychological Association (APA).
Research Articles
Hootsuite University: Equipping academics and future PR professionals for social media success
Authors:
Emily S. Kinsky, West Texas A&M University
Karen Freberg, University of Louisville
Carolyn Kim, Biola University
Matt Kushin, Shepherd University
William Ward, Syracuse University
“The best of both worlds”: Student perspectives on student-run advertising and public relations agencies
Authors:
Joyce Haley, Abilene Christian University
Margaret Ritsch, Texas Christian University
Jessica Smith, Abilene Christian University
Considering certification?: An analysis of universities’ communication certificates and feedback from public relations professionals
Authors:
Julie O’Neil, Texas Christian University
Jacqueline Lambiase, Texas Christian University
Teaching Briefs
Who wants to be a manager?: Applying the attraction-selection attrition framework to public relations education
Author:
Christopher Wilson, Brigham Young University
Find out more at: http://aejmc.us/jpre
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Joyce Haley, Abilene Christian University
Margaret Ritsch, Texas Christian University
Jessica†Smith, Abilene Christian University
Abstract
Student-led advertising and/or public relations agencies have increasingly become an educational component of university ad/PR programs. Previous research has established the value that advisers see in the agencies, and this study reports student perceptions of agency involvement. The survey (N = 210) found that participants rated the opportunity to work with real clients, the importance of their universities having agencies, and the increase in their own job marketability as the most positive aspects of the agency experience. Participants said that the most highly rated skills that agency participation built were the ability to work with clients, working in a team structure, and interpersonal skills.
Corporate Communication & Social Media: A study of its usage patterninventionjournals
This document summarizes a research study that examined how corporate communication professionals use social media. The study found that Facebook, Twitter, and LinkedIn were most used for corporate communication purposes like employee communication, customer relations, and media relations. The majority of messages shared on social media were about company events, achievements, news, promotions, and CSR activities. While social media is an important tool, the study found that some companies have not fully utilized its potential for corporate communication.
UOW Faculty Of Arts Student Engagement & Communication Review (Spring 2...Dane Cutler
Seven Marketeers was established to execute part of the course deliverables of an undergraduate class in Digital Communications at the University of Wollongong in Spring 2010.
Seven Marketeers’ mission was to engage in detailed research to provide relevant, insightful and useful recommendations to two real world clients. The goal was to undertake an analysis of current and future online behavioural trends and provide actionable insights into how these trends can best be utilised to inform improved online user interface design and communications, with user satisfaction as the key objective. Seven Marketeers aimed to deliver a set of fully grounded and researched recommendations to its clients, so as to enable them to effectively meet the needs of a user-base that is continually modifying its expectations of information consumption as technology evolves.
Extending utaut to explain social media adoption by microbusinessesIJMIT JOURNAL
This document summarizes a study that extends the Unified Theory of Acceptance and Use of Technology (UTAUT) to explain social media adoption by microbusinesses. The study used action research to facilitate the adoption of a Facebook business page by a microbusiness. It found that key UTAUT constructs like performance and effort expectancy played insignificant roles, and social influence and facilitating conditions did not influence adoption intentions. Instead, the microbusiness owners' characteristics and the effort required to codify content dominated social media use. When owners saw gaining new customers as a goal, their behavior changed and they made more effort using the Facebook page, replacing behavioral intention as the main predictor of adoption within the microbusiness context.
THE IMPACT OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF SELECTED COLLEGE STUDENTSijait
The purpose of this article is to assess the impact of social media on academic performance of selected college students. In this article, the authors raise the actual impact of daily communication of youth in social media. Descriptive research design was utilized to gain accurate profile of situation.Sixty (60) Business Administration and Management Information System students who are actively using social media are the respondents of the study. It was conducted during the summer semester of academic year 2017- 2018.Summing-up,social networks becomes an integral part of the students’ full life, took up most of their free time.Undoubtedly, in social networks, there are also things useful for the development of the students. In addition, communication with peers through social networks can help a student socialize, find new friends, discuss with them issues related to studies. Thus, it can be concluded that social media have a dual impact on student achievement, and it is necessary to approach adolescents' use of social networks with ultimate responsibility.
Adecco Global Social Recruiting Survey Global ReportBenjamin Crucq
Whether you're a Job Seeker or a Recruiter, this study has some key insights for you.
Job Seekers: get the most out of the unlimited opportunities available through the proper use of social networks.
Recruiters: find out how to improve the quality of your professional social media practices.
Some background
The digital age is transforming the recruitment industry, allowing companies to reach targeted candidates and create new forms of employer branding, as well as helping candidates interact with their potential future employer. Recruitment is more dynamic than ever due to the uptake of social media, both for small businesses, as well as large corporations. For job seekers, social media is a valuable tool to find opportunities and advance careers.
The study
Recruiting is increasingly social and Adecco wants to know how it works. We conducted a survey between March 18 and June 2, 2014, collecting responses from 17,272 candidates and 1,501 recruiters from 24 countries. We want to understand how candidates search for jobs on social media, which tools they use, and how they present themselves online. We also interviewed the recruiters to discover how companies operate on social media, which tools they use, and what they look for in their recruiting process.
The study looks at a global, regional and local level on the areas of
The use of social media
The effectiveness of social media in matching job seekers with open positions
The importance of web reputation
The social capital of individual candidates
How recruiters explore the web when looking for a candidate
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Julie O’Neil, Texas Christian University
Jacqueline Lambiase, Texas Christian University
Abstract
Working professionals may need post-baccalaureate education, but finding time and resources to do so may be difficult. An analysis of 75 university masterís programs in public relations found 22 related programs offering communication certificates. A web audit of these programs, plus a survey and in-depth interviews, indicated professionals are interested in earning certificates, particularly in social and digital media strategy and measurement. Professionals want to attend certificate programs that combine online and face-to-face instruction.
The Journal of Public Relations Education (JPRE) is devoted to the presentation of research and commentary that advances the field of public relations education. JPRE invites submissions in the following three categories. All submissions should follow the guidelines of the Publication Manual of the American Psychological Association (APA).
Research Articles
Hootsuite University: Equipping academics and future PR professionals for social media success
Authors:
Emily S. Kinsky, West Texas A&M University
Karen Freberg, University of Louisville
Carolyn Kim, Biola University
Matt Kushin, Shepherd University
William Ward, Syracuse University
“The best of both worlds”: Student perspectives on student-run advertising and public relations agencies
Authors:
Joyce Haley, Abilene Christian University
Margaret Ritsch, Texas Christian University
Jessica Smith, Abilene Christian University
Considering certification?: An analysis of universities’ communication certificates and feedback from public relations professionals
Authors:
Julie O’Neil, Texas Christian University
Jacqueline Lambiase, Texas Christian University
Teaching Briefs
Who wants to be a manager?: Applying the attraction-selection attrition framework to public relations education
Author:
Christopher Wilson, Brigham Young University
Find out more at: http://aejmc.us/jpre
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Joyce Haley, Abilene Christian University
Margaret Ritsch, Texas Christian University
Jessica†Smith, Abilene Christian University
Abstract
Student-led advertising and/or public relations agencies have increasingly become an educational component of university ad/PR programs. Previous research has established the value that advisers see in the agencies, and this study reports student perceptions of agency involvement. The survey (N = 210) found that participants rated the opportunity to work with real clients, the importance of their universities having agencies, and the increase in their own job marketability as the most positive aspects of the agency experience. Participants said that the most highly rated skills that agency participation built were the ability to work with clients, working in a team structure, and interpersonal skills.
1) Some students felt that Twitter helped their learning by allowing the expression of various viewpoints and learning from classmates, though others felt this did not always occur in practice.
2) A major drawback mentioned was the potential for Twitter use to distract students into using social media unrelated to class.
3) Some students disliked having their speech limited to Twitter's 140-character tweets.
Diana C. Sisson and Tara M. Moretensen, Journal of Public Relations Education, Vol. 3, Issue 2, 78-95
Educating students for the social, digital and information world: Teaching public relations infographic design
Abstract
"This study employs an exploratory content analysis of current public relations information graphics to examine variables within two concepts pertaining to public relations: transparency and clarity. These two concepts were chosen because they apply to both traditional public relations practice and are also widely taught amongst contemporary infographics design experts. The subjects of the study are nonprofit organizations’ online informational graphics (N = 376) that have been released on Twitter. Findings suggest that nonprofit organizations are not applying traditional public relations principles to their design of online information graphics, demonstrating difficulty in translating these principles to visual design, a skill that is becoming more important. While the study is not intended to generalize, this snapshot of current practice is used to offer improvements in preparing public relations students for communication with information visualizations. This exploration illuminates the need for public relations education geared toward the social, visual, and data-driven environment. To this end, the study uses these findings to develop an initial set of practices for infographic design that can be implemented into current public relations education."
http://aejmc.us/jpre/2017/12/29/educating-studen…fographic-design/
Authors:
Juan Meng, University of Georgia
Introduction
Organizations are operating in environments characterized by rapid change and increasing communication complexity. Thus, the development and education of communication leaders who are able to navigate and respond effectively and strategically in such dynamic environments has become equally critical for organizations. As a consequence, the implications for integrating leadership education, training, and development into public relations curriculum are profound. If we, as educators, can enhance both communication skills and leadership development for public relations majors, our graduates will be able to develop a sustainable competitive advantage and provide long-term value to organizations. Although the profession has advocated for leveraging the roles of public relations to a managerial and strategic level, the actual effort in building up the pipeline of future leaders in the profession is delayed. In higher education, there is a remarkable scarcity in designing, integrating, and delivering leadership in public relations teaching and education.
Authors:
Scott Kuehn, Clarion University of Pennsylvania
Andrew Lingwall, Clarion University of Pennsylvania
This study explored student self-perceptions of writing skills in mass communication programs at 13 public state universities in the Mid-Atlantic region. Responses to three open-ended questions revealed heavy student concern with their basic skills, a desire for extensive faculty contact and feedback, and for many respondents, an immaturity or naiveté regarding professional standards. This study addresses implications for faculty members who wish to better understand their students in order to devise more effective writing instruction.
How do students use smartphone in intercultural communication for group workJulie Tan
This report summarizes a group assignment that studied how university students use smartphones for intercultural communication in group work. The group conducted interviews and a thematic analysis of the data. Key findings included that students perceive smartphones positively but also as a distraction, that smartphones help build relationships and support academic work, and that personality and cultural differences can pose challenges to intercultural communication via smartphone. The report concluded by discussing limitations, connections to prior literature, and potential extensions of the research.
The UTAUT model aims to explain user intentions to use information systems and subsequent usage behavior. It was developed by reviewing and consolidating eight previous models of technology acceptance. The UTAUT model proposes four key constructs that influence usage intention and behavior: performance expectancy, effort expectancy, social influence, and facilitating conditions. Gender, age, experience, and voluntariness of use are hypothesized to moderate the impact of the four constructs. Several studies have applied the UTAUT model to domains such as mobile service adoption, social media adoption, and computer use frequency. Some researchers have also extended the UTAUT model by adding additional constructs. However, others have critiqued the UTAUT model for having many independent variables and
Table of Contents
Research Articles
Can every class be a Twitter chat?: Cross-institutional collaboration and experiential learning in the social media classroom
Authors:
Julia Daisy Fraustino, West Virginia University
Rowena Briones, Virginia Commonwealth University
Melissa Jansoke, University of Memphis
In their own words: A thematic analysis of students’ comments about their writing skills in mass communication programs
Authors:
Scott Kuehn, Clarion University of Pennsylvania
Andrew Lingwall, Clarion University of Pennsylvania
Teaching Briefs
Integrating leadership in public relations education to
develop future leaders
Author:
Juan Meng , University of Georgia
This thesis examines differences in Twitter usage between college student season ticket buyers and non-buyers. Specifically, it investigates the role of social media and marketing in students' decisions to purchase ticket memberships and any constraints that may prevent attendance. The results show that students who purchased ticket memberships are more likely to follow the athletic organization on Twitter. However, no significant difference was found in overall Twitter usage between ticket buyers and non-buyers. The thesis contains 54 pages and examines this topic through analyzing students' social media behaviors and survey responses regarding sports ticket purchasing.
The document discusses an open government maturity model with 5 levels that aim to increase public engagement through transparency, participation and collaboration. It presents case studies of US government agencies at different levels, highlighting their capabilities, outcomes, challenges and best practices. It also identifies lessons learned and recommendations for effective open government implementation, including establishing governance, aligning initiatives with goals, and expanding metrics over time.
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
How do consumers view companies and brands that take an active role in communicating with their customers through social media? This survey reveals how consumers expect the brands they patronize to relate to them online, and the findings show that trust and perceptions of reliability increase when brands engage in real dialogue online. Consumers will listen, but they want to be heard as well. When the balance of brand communications favors two-way communication, the brand and its relationships benefit.
Extending UTAUT to explain social media adoption by microbusinessesDebashish Mandal
This paper establishes inadequacies of the Unified Theory of Acceptance and Use of Technology (UTAUT) theory to explain social media adoption by microbusinesses. Literature review confirms the explaining power of UTAUT in variety of technology adoption by businesses. This paper uses UTAUT theory to implement social media technology in microbusinesses. Canonical action research method is adopted to introduce social media in microbusinesses. A post positivist approach is used to report the results based on a predetermined premise. It was found that the major constructs of performance and effort expectancy played insignificant role in establishing behavioural and adoption intention of social media by microbusinesses. Social influence and facilitating condition did not influence the behavioural intentions of the microbusiness owners. Individual characteristics and codification effort dominated the use behaviour. Goal of gaining customers leads to behavioural modification resulting in replacing of behavioural intention with goals as a superior method of predicting adoption behaviour within the context of microbusinesses. This paper extends the UTAUT to explain social media adoption in microbusinesses.
Research on the field of using social media has gained more importance in the recent days due to the rapid development of social media technologies. Looking at the behavioral intention and attitude of using social media for collaborative learning within Malaysian higher educational institutions and the influencing factors in this regard has received little attention by researchers. The study aims at examining the determinants that affect learners’ attitude and behavior intention regarding their use social media to achieve collaborative learning. Such examination is carried out by using the Theory Acceptance Model (TAM) and Unified Theory of Acceptance and Usage of Technology (UTAUT). A total of 243 participants were recruited for this study. The findings indicated that students’ attitudes and behavior are strong indicators of their intentions in terms of using social media in collaborative learning.
This article proposes adding "Interdependence" as a ninth critical element for 4-H positive youth development. For over 15 years, eight critical elements have guided 4-H programs, but research now supports including interdependence. In 1998, a group identified the original eight elements from youth development research. In 2002, the National Research Council identified similar features. While the elements and features overlap substantially, research now emphasizes interdependence. The author calls for a think tank to update the critical elements based on the latest research.
Blackbourn, j[1]. m. two unique organizational communication systems 071809 f...William Kritsonis
This article outlines two unique organizational communication systems: the "Who has the Dean's Ear?" suggestion box at a university and the "Express to the Top" employee feedback program at a local business. Both systems aimed to solicit feedback and suggestions to facilitate continuous organizational improvement. Key similarities included providing easy and fast communication channels to top officials and quick, personal responses. Over four years, the suggestion box received an average of 60 submissions per month and led to various operational improvements. The employee program also generated enthusiasm and many requests and suggestions. The systems demonstrate novel approaches to communication that could lead to better organizational functioning.
The document analyzes the responses of 209 Romanian companies on their use of social media for marketing purposes. Some key findings:
- 58% currently use social media for promotion, down from 78% in 2013. 28% don't use it but plan to.
- Facebook remains the dominant platform at 93%, followed by LinkedIn at 61% and Google+ at 31%. New platforms gaining traction are Pinterest and Instagram.
- Most companies spend 1-5 hours per week on social media marketing. Frequency of daily posting declined from 49% to 41% while 2-3 days postings rose from 15% to 23%.
- 72% of companies plan to increase social media use in the near future while 27%
IRJET- Impact of Digital Media on Print MediaIRJET Journal
- The document examines the impact of digital media like social media websites and online newspapers on traditional print media like newspapers.
- A survey found that younger people prefer getting their news from interactive digital sources like social media due to easier access, while older people still rely on print newspapers.
- The rise of digital media has posed a challenge to newspapers, as users can access free and constantly updated online news more easily than waiting for a daily print paper. This has led to a drop in newspaper circulation among younger audiences.
This document summarizes a study that examined the relationship between internet addiction and academic performance among university undergraduates in Sri Lanka. The study found a statistically significant negative relationship, indicating that higher levels of internet addiction were associated with lower academic performance. It also found significant gender differences, with males showing higher levels of internet addiction than females. The study assessed internet addiction using a standardized test and measured academic performance via grade point average. It provides background on internet addiction research and factors that can influence addiction among university students.
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
1) The document summarizes a research article on the negative effects of social networking sites like Facebook on the academic performance, health, and privacy of students at Asia Pacific University in Malaysia.
2) A survey was distributed to 152 students to examine how frequently they used social media and any effects on schoolwork, health, and privacy.
3) The findings showed that increased social media usage was correlated with worse academic performance, potential internet addiction, and lack of awareness around privacy issues.
El proyecto de nutrición del primer periodo fue dirigido por la profesora Consuelo Cleves de López para el décimo grado de la Institución Educativa Escuela Normal Superior de Neiva en el año 2011.
Miből is áll egy webáruház, mikor érdemes bérelni, dobozos szotfvert alkalmazni, vagy egyedileg fejleszteni?
A prezentáció a SzEK.org roadshow-in (http://www.szek.org/) és a Budapesti Metropolitan Egyetem e-business szakirányos hallgatóinak (http://www.metropolitan.hu/) tartott előadásokon hangzott el.
1) Some students felt that Twitter helped their learning by allowing the expression of various viewpoints and learning from classmates, though others felt this did not always occur in practice.
2) A major drawback mentioned was the potential for Twitter use to distract students into using social media unrelated to class.
3) Some students disliked having their speech limited to Twitter's 140-character tweets.
Diana C. Sisson and Tara M. Moretensen, Journal of Public Relations Education, Vol. 3, Issue 2, 78-95
Educating students for the social, digital and information world: Teaching public relations infographic design
Abstract
"This study employs an exploratory content analysis of current public relations information graphics to examine variables within two concepts pertaining to public relations: transparency and clarity. These two concepts were chosen because they apply to both traditional public relations practice and are also widely taught amongst contemporary infographics design experts. The subjects of the study are nonprofit organizations’ online informational graphics (N = 376) that have been released on Twitter. Findings suggest that nonprofit organizations are not applying traditional public relations principles to their design of online information graphics, demonstrating difficulty in translating these principles to visual design, a skill that is becoming more important. While the study is not intended to generalize, this snapshot of current practice is used to offer improvements in preparing public relations students for communication with information visualizations. This exploration illuminates the need for public relations education geared toward the social, visual, and data-driven environment. To this end, the study uses these findings to develop an initial set of practices for infographic design that can be implemented into current public relations education."
http://aejmc.us/jpre/2017/12/29/educating-studen…fographic-design/
Authors:
Juan Meng, University of Georgia
Introduction
Organizations are operating in environments characterized by rapid change and increasing communication complexity. Thus, the development and education of communication leaders who are able to navigate and respond effectively and strategically in such dynamic environments has become equally critical for organizations. As a consequence, the implications for integrating leadership education, training, and development into public relations curriculum are profound. If we, as educators, can enhance both communication skills and leadership development for public relations majors, our graduates will be able to develop a sustainable competitive advantage and provide long-term value to organizations. Although the profession has advocated for leveraging the roles of public relations to a managerial and strategic level, the actual effort in building up the pipeline of future leaders in the profession is delayed. In higher education, there is a remarkable scarcity in designing, integrating, and delivering leadership in public relations teaching and education.
Authors:
Scott Kuehn, Clarion University of Pennsylvania
Andrew Lingwall, Clarion University of Pennsylvania
This study explored student self-perceptions of writing skills in mass communication programs at 13 public state universities in the Mid-Atlantic region. Responses to three open-ended questions revealed heavy student concern with their basic skills, a desire for extensive faculty contact and feedback, and for many respondents, an immaturity or naiveté regarding professional standards. This study addresses implications for faculty members who wish to better understand their students in order to devise more effective writing instruction.
How do students use smartphone in intercultural communication for group workJulie Tan
This report summarizes a group assignment that studied how university students use smartphones for intercultural communication in group work. The group conducted interviews and a thematic analysis of the data. Key findings included that students perceive smartphones positively but also as a distraction, that smartphones help build relationships and support academic work, and that personality and cultural differences can pose challenges to intercultural communication via smartphone. The report concluded by discussing limitations, connections to prior literature, and potential extensions of the research.
The UTAUT model aims to explain user intentions to use information systems and subsequent usage behavior. It was developed by reviewing and consolidating eight previous models of technology acceptance. The UTAUT model proposes four key constructs that influence usage intention and behavior: performance expectancy, effort expectancy, social influence, and facilitating conditions. Gender, age, experience, and voluntariness of use are hypothesized to moderate the impact of the four constructs. Several studies have applied the UTAUT model to domains such as mobile service adoption, social media adoption, and computer use frequency. Some researchers have also extended the UTAUT model by adding additional constructs. However, others have critiqued the UTAUT model for having many independent variables and
Table of Contents
Research Articles
Can every class be a Twitter chat?: Cross-institutional collaboration and experiential learning in the social media classroom
Authors:
Julia Daisy Fraustino, West Virginia University
Rowena Briones, Virginia Commonwealth University
Melissa Jansoke, University of Memphis
In their own words: A thematic analysis of students’ comments about their writing skills in mass communication programs
Authors:
Scott Kuehn, Clarion University of Pennsylvania
Andrew Lingwall, Clarion University of Pennsylvania
Teaching Briefs
Integrating leadership in public relations education to
develop future leaders
Author:
Juan Meng , University of Georgia
This thesis examines differences in Twitter usage between college student season ticket buyers and non-buyers. Specifically, it investigates the role of social media and marketing in students' decisions to purchase ticket memberships and any constraints that may prevent attendance. The results show that students who purchased ticket memberships are more likely to follow the athletic organization on Twitter. However, no significant difference was found in overall Twitter usage between ticket buyers and non-buyers. The thesis contains 54 pages and examines this topic through analyzing students' social media behaviors and survey responses regarding sports ticket purchasing.
The document discusses an open government maturity model with 5 levels that aim to increase public engagement through transparency, participation and collaboration. It presents case studies of US government agencies at different levels, highlighting their capabilities, outcomes, challenges and best practices. It also identifies lessons learned and recommendations for effective open government implementation, including establishing governance, aligning initiatives with goals, and expanding metrics over time.
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
How do consumers view companies and brands that take an active role in communicating with their customers through social media? This survey reveals how consumers expect the brands they patronize to relate to them online, and the findings show that trust and perceptions of reliability increase when brands engage in real dialogue online. Consumers will listen, but they want to be heard as well. When the balance of brand communications favors two-way communication, the brand and its relationships benefit.
Extending UTAUT to explain social media adoption by microbusinessesDebashish Mandal
This paper establishes inadequacies of the Unified Theory of Acceptance and Use of Technology (UTAUT) theory to explain social media adoption by microbusinesses. Literature review confirms the explaining power of UTAUT in variety of technology adoption by businesses. This paper uses UTAUT theory to implement social media technology in microbusinesses. Canonical action research method is adopted to introduce social media in microbusinesses. A post positivist approach is used to report the results based on a predetermined premise. It was found that the major constructs of performance and effort expectancy played insignificant role in establishing behavioural and adoption intention of social media by microbusinesses. Social influence and facilitating condition did not influence the behavioural intentions of the microbusiness owners. Individual characteristics and codification effort dominated the use behaviour. Goal of gaining customers leads to behavioural modification resulting in replacing of behavioural intention with goals as a superior method of predicting adoption behaviour within the context of microbusinesses. This paper extends the UTAUT to explain social media adoption in microbusinesses.
Research on the field of using social media has gained more importance in the recent days due to the rapid development of social media technologies. Looking at the behavioral intention and attitude of using social media for collaborative learning within Malaysian higher educational institutions and the influencing factors in this regard has received little attention by researchers. The study aims at examining the determinants that affect learners’ attitude and behavior intention regarding their use social media to achieve collaborative learning. Such examination is carried out by using the Theory Acceptance Model (TAM) and Unified Theory of Acceptance and Usage of Technology (UTAUT). A total of 243 participants were recruited for this study. The findings indicated that students’ attitudes and behavior are strong indicators of their intentions in terms of using social media in collaborative learning.
This article proposes adding "Interdependence" as a ninth critical element for 4-H positive youth development. For over 15 years, eight critical elements have guided 4-H programs, but research now supports including interdependence. In 1998, a group identified the original eight elements from youth development research. In 2002, the National Research Council identified similar features. While the elements and features overlap substantially, research now emphasizes interdependence. The author calls for a think tank to update the critical elements based on the latest research.
Blackbourn, j[1]. m. two unique organizational communication systems 071809 f...William Kritsonis
This article outlines two unique organizational communication systems: the "Who has the Dean's Ear?" suggestion box at a university and the "Express to the Top" employee feedback program at a local business. Both systems aimed to solicit feedback and suggestions to facilitate continuous organizational improvement. Key similarities included providing easy and fast communication channels to top officials and quick, personal responses. Over four years, the suggestion box received an average of 60 submissions per month and led to various operational improvements. The employee program also generated enthusiasm and many requests and suggestions. The systems demonstrate novel approaches to communication that could lead to better organizational functioning.
The document analyzes the responses of 209 Romanian companies on their use of social media for marketing purposes. Some key findings:
- 58% currently use social media for promotion, down from 78% in 2013. 28% don't use it but plan to.
- Facebook remains the dominant platform at 93%, followed by LinkedIn at 61% and Google+ at 31%. New platforms gaining traction are Pinterest and Instagram.
- Most companies spend 1-5 hours per week on social media marketing. Frequency of daily posting declined from 49% to 41% while 2-3 days postings rose from 15% to 23%.
- 72% of companies plan to increase social media use in the near future while 27%
IRJET- Impact of Digital Media on Print MediaIRJET Journal
- The document examines the impact of digital media like social media websites and online newspapers on traditional print media like newspapers.
- A survey found that younger people prefer getting their news from interactive digital sources like social media due to easier access, while older people still rely on print newspapers.
- The rise of digital media has posed a challenge to newspapers, as users can access free and constantly updated online news more easily than waiting for a daily print paper. This has led to a drop in newspaper circulation among younger audiences.
This document summarizes a study that examined the relationship between internet addiction and academic performance among university undergraduates in Sri Lanka. The study found a statistically significant negative relationship, indicating that higher levels of internet addiction were associated with lower academic performance. It also found significant gender differences, with males showing higher levels of internet addiction than females. The study assessed internet addiction using a standardized test and measured academic performance via grade point average. It provides background on internet addiction research and factors that can influence addiction among university students.
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
1) The document summarizes a research article on the negative effects of social networking sites like Facebook on the academic performance, health, and privacy of students at Asia Pacific University in Malaysia.
2) A survey was distributed to 152 students to examine how frequently they used social media and any effects on schoolwork, health, and privacy.
3) The findings showed that increased social media usage was correlated with worse academic performance, potential internet addiction, and lack of awareness around privacy issues.
El proyecto de nutrición del primer periodo fue dirigido por la profesora Consuelo Cleves de López para el décimo grado de la Institución Educativa Escuela Normal Superior de Neiva en el año 2011.
Miből is áll egy webáruház, mikor érdemes bérelni, dobozos szotfvert alkalmazni, vagy egyedileg fejleszteni?
A prezentáció a SzEK.org roadshow-in (http://www.szek.org/) és a Budapesti Metropolitan Egyetem e-business szakirányos hallgatóinak (http://www.metropolitan.hu/) tartott előadásokon hangzott el.
This document is a resume for NWACHUKWU Chukwuka Oluwaseyi. It summarizes his work experience at MultiChoice Nigeria as a Customer Liaison Officer and previously as a Customer Retention Representative from October 2010 to present. It also lists his education qualifications including a Bachelor of Science degree in International Relations from Covenant University. The resume highlights his accomplishments like achieving 100% client satisfaction and being a top performer recognized by managers and customers.
El documento describe la historia de un jardinero que vive en la pobreza a pesar de crear un hermoso jardín. El autor conoce al jardinero y visita su hogar, dándose cuenta de la injusticia de que alguien tan talentoso viva en la pobreza. Intenta convencer a la dueña del jardín de que debería ayudar más al jardinero, pero ella se niega, creyendo que es perezoso. El autor queda impactado por la falta de empatía y compasión de la dueña hacia el jard
Lisa-Gaye Jensen is an experienced administrator with qualifications in business administration and certificates in first aid and responsible service of alcohol (RSA). She has 20 years of experience in roles such as para legal, mortgage manager, and secretary. Her greatest achievement was managing the opening and financing of a $49 million golf course development. She also owned a residential cleaning business in the USA and has experience in hospitality roles such as cook, bartender, and wait staff. She provides several references from her legal career in Australia and hospitality roles in the USA.
Md. Azad Rahman's curriculum vitae provides his personal and contact details, including his name, date of birth, address, marital status, religion, and language skills. It also lists his educational qualifications of obtaining second division in S.S.C from Comilla Board in 1996. Finally, it outlines his extensive work experience as a driver for numerous companies from 1997 to the present day.
Baeza guía didáctica ciudades Patrimonio de la Humanidadpilarhmachado
Este documento presenta una guía didáctica sobre la ciudad española de Baeza, declarada Patrimonio Mundial por la UNESCO en 2003 junto con la ciudad vecina de Úbeda. La guía incluye un test para evaluar los conocimientos previos del lector sobre Baeza, información sobre la organización UNESCO y su lista de Patrimonio Mundial, y detalles sobre la importancia histórica y artística del patrimonio de Baeza que justificó su nombramiento como sitio Patrimonio Mundial.
J.H. Rose Logistics is a third party logistics company that began in 1936 hauling oil equipment in Texas and Oklahoma. It now has offices across the US and provides transportation, warehousing, distribution, and international services to Canada and Mexico through strategic partnerships and owned assets like a 70,000 square foot warehouse in New Mexico. J.H. Rose Logistics aims to expand its services and respond to changing customer needs through experienced staff, financial strength, and leading technology.
Fuengirola es una ciudad costera en Málaga con una población de 75,856 personas. Sus principales sectores económicos son la pesca y el turismo. La ciudad ha experimentado un gran crecimiento desde la década de 1960 debido al auge del turismo, transformándose de un pequeño pueblo pesquero a una popular destino turístico. La historia de Fuengirola se remonta a los fenicios y romanos, y atracciones clave incluyen el Castillo Sohail, el paseo marítimo y playas.
Este documento describe las partes y funciones principales de un torno paralelo convencional. Explica que el torno es una máquina que permite mecanizar piezas mediante el movimiento rotatorio de la pieza y el movimiento de avance de la herramienta. Detalla las partes clave como la bancada, el cabezal fijo, el husillo, el contrapunto y el carro portaherramientas, y sus funciones en el proceso de mecanizado. El objetivo es que los estudiantes aprendan a identificar los componentes de un torno y
História de uma gaivota e do gato que a ensinou a voarLara Morgado
Esta apresentação refere-se a um tema de Português, dentro das metas do programa de 7º ano. O livro, de nome "História de uma gaivota e do gato que a ensinou a voar" é muito interessante e aconselho que leiam. Este Powerpoint é uma ajuda para os alunos poderem caracterizar e saber mais à cerca das personagens
Une vieille présentation (2009) que je ressors.
Elle présente les Univers virtuels en général, Second Life en particulier, et présente ce qu'y font les bibliothécaires.
92 Journal of Computer Information Systems Fall 2014USING .docxevonnehoggarth79783
92 Journal of Computer Information Systems Fall 2014
USING SOCIAL TECHNOLOGIES
FOR COMPETITIVE ADVANTAGE:
IMPACT ON ORGANIZATIONS AND HIGHER EDUCATION
JERETTA HORN NORD JOANNA PALISZKIEWICZ ALEX KOOHANG
Oklahoma State University Warsaw University of Life Science Middle Georgia State College
Stillwater, OK Warsaw, Poland Macon, Georgia
ABSTRACT
The number of individuals engaging in social technologies
for both personal and business reasons is staggering. This
phenomenon is growing exponentially and fast becoming an
integrated, cross platform experience which will impact every
individual online. Social technologies used specifically by
organizations for business support, the purposes and the benefits
realized are addressed in this paper. Based on research results and
a review of related literature, two issues are addressed: 1) How
organizations can rethink their social strategy to gain competitive
advantage; and 2) How social technologies education should be
incorporated into the curriculum so students are prepared for life
beyond graduation.
Keywords: Social Technologies; Social Technology; Social
Media; Facebook; Twitter; LinkedIn; YouTube; Curriculum;
Education; Social Strategy, Organizations
INTRODUCTION
“When it comes to social tech, playtime is over. The changes
that will come because of these technologies will be far-
reaching, fast, and dramatic. Social tech is not just a few Internet
applications or platforms. It is a broad movement that already
includes hundreds of companies, each of which provides a unique
service.” [10] Klososky [10] categorizes social technology to
include social relevance, social media, and social networking.
Because this paper investigates social platforms and purposes
in which these platforms are used for business support, the term
social technology coined by Scott Klososky is adopted.
Social technology users have expanded from those who
were primarily high school and college aged students to every
generation with the greatest increase in new users in the 55-64
year age group experiencing a growth of 79 percent since 2012.
[4] “Social media is not an option — it is a must!” [11] The
numbers are staggering with over one billion plus active users on
Facebook, 500 million plus users on Twitter with an average of
400 million tweets being sent per day, 38 million total users on
LinkedIn and 1 billion unique monthly visitors on YouTube. [9]
Social technology sites are now translating into unparalleled
profits for businesses savvy enough to use social technologies
for customer service, increased awareness/exposure, gaining
new customers, marketing, and networking and professional
relationships. “Social technologies, theories, best practices and
strategy are still evolving, but there is one principle that remains
constant behind every PR, marketing and advertising campaign:
people persuading people.” [12] Google has joined the social
technologies frenzy as sites like F.
Social Media In the Work Place and Patterns of UsageTrevor .docxjensgosney
Social Media: In the Work Place and Patterns of Usage
Trevor Nesbit, University of Canterbury, Canterbury, New Zealand
Abstract: As the adoption of social media increases, a number of important themes have emerged. The
two main themes that are investigated in this study are the perceived benefits and risks of using social
media in theworkplace;and thepatternsofusageof socialmedia.The themeof theperceivedbenefits
and risks of using social media in the workplace is investigated through a literature review and a
survey of third year commerce students about their perceptions. The pattern of usage theme is also
explored through the same survey of a group of third year commerce students. The analysis and dis-
cussion of the results from the survey highlighted a number of interesting issues connected to the two
themes. The two main issues relating to the perceived benefits and risks of using social media in the
work placeare firstly, that use of socialmedia tools to enhanceemployeeretention is not seen as being
important by the group of respondents in this study in comparison with other benefits identified in the
literature; and secondly, that the reduction of trust in an organisation and incompatibility with organ-
isational culture are not seen as being amongst the significant risks and challenges when using social
media in the work place by the group of respondents in the study. The three main issues relating to
the patterns of usage theme include that Facebook is the most frequently used social media tool by the
students surveyed who were under the age of 30; that there is potentially a difference between the
genders in the frequency with which Wikis are used; and that defining what constitutes frequent use
of one social media tool may be different to what constitutes frequent use of another social media tool.
Other issuesraised in this study includesocialmediaasanappropriatemarketing tool toreachpeople
under the age of 30 (and potentially other age groups), and has potential to be used as part of educa-
tional programmes, however some care would need to be taken over the choice of social media tool.
Keywords: Social Media, Work Place
Introduction
THE PURPOSE OF this paper is to investigate the use of social media by exploringtwo themes. The first theme relates to the perceived benefits and risks of using socialmedia in the workplace and is carried out by an investigation of the literature relating
to the use of social media in the work place and through a survey of a group of third
year commerce students at the University of Canterbury. The second theme relates to patterns
of usage and is explored using the same survey of third year commerce students.
A number of pieces of literature are reviewed and concepts are identified which are then
analysed and discussed to identify a number of benefits pertaining to the use of social media
in the work place, as well as the risks and challenges of using social media in the work place.
The results o.
Cision Social Journalism-Studie 2013/14 - Ergebnisse für GroßbritannienREHKOPF & REHKOPF LTD.
This document summarizes the key findings of the 2013 Social Journalism Study conducted in the United Kingdom. Some of the main points include:
- Social media is now an integral part of journalists' work, with 96% using it daily and 42% saying they could not do their jobs without it. Twitter is the most widely used and important social media tool.
- Journalists are using more types of social media and spending more time on social media for work. Usage has increased across most professional tasks like publishing, promoting, and sourcing information.
- Younger journalists, those in online media, and reviewers are generally heavier users of social media. Perceived knowledge also correlates with greater usage. Most journalists learn social media skills
Minor_Project Report on Effects of social media on youth towards entrepreneur...Vaibhav Nanda
This document examines the effects of social media on youth towards entrepreneurship. It conducted a survey of 30 youth to analyze the impact of social media, their favorite social media platforms, and whether social media helps or hinders education. The results found that Facebook was the most popular platform, and respondents believed social media can help education but may also deteriorate social skills. A bivariate correlation test showed the strongest relationship was between social media creating awareness of new businesses and improving entrepreneurial opportunities.
M ichael Diercksen, Roger W illiams University, 1 Old Ferry Rd.docxsmile790243
M ichael Diercksen, Roger W illiams University, 1 Old Ferry Rd., Bristol, RI USA 02809,
[email protected] g.rwu.edu,401-254-3175
M atthew DiPlacido, Roger W illiams University, 1 Old Ferry Rd., Bristol, RI USA 02809,
[email protected] g.rwu.edu,401-254-3175
Diane Harvey, Roger W illiams University, 1 Old Ferry Rd., Bristol, RI USA 02809,
[email protected] rwu.edu, 401-254-3175
Susan Bosco, Roger W illiams University, 1 Old Ferry Rd., Bristol, RI USA 02809,
[email protected] rwu.edu, 401-254-3175
ABSTRACT
This study examined the use of social media at work. Undergraduate students and professors
were surveyed about their use of sites such as Facebook while working. W e also examined the
effects of Facebook postings outside of work could jeopardize a position at work. The results
from our survey and research concluded that social media is an increasing problem but that there
is a growing expectation that monitoring of social media communications by employees will
occur.
Keywords: social media, employee monitoring
INTRODUCTION
Today we cannot go about our everyday lives without encountering some form of social media.
The popularity of social media has grown as a result of the rapid changes in technology as
computers are now more mobile and can be used virtually anywhere. Companies are increasingly
using social media as a new way to reach customers more effectively and to spread news of their
activities more rapidly. The ubiquitous use of social media has also brought new challenges to
M illennial generation has to
Facebook and other social media applications like Twitter and Instagram.
In this research project, we examined increasing social media use and its intersection with
workplace activities, with a particular focus on the M illennial generation. The use of email and
the internet have become more commonplace in organizations and many have enacted policies
regarding their use/misuse at work. The use of social media during work hours, particularly
when accessed via a personal cell phone, brings a new set of challenges to employers.
There are advantages to be gained by using social media for both prospective employees as
well as employers. For example, new college graduates searching for work increasingly use sites
such as LinkedIn to find potential employers, employers are utilizing social media to open their
hiring pool to new applicants in new regions. One of the benefits of LinkedIn is the improved
ability to find jobs anywhere in the country and in the world. On the downside, it makes the
application process more competitive and adds new hurdles to the hiring process.
2013 Northeast Decision Sciences Institute Annual M eeting Proceedings April 2013 Page 946
SOCIAL M EDIA USE BY ORGANIZATIONS
Social media can be considered a tremendous resource to the business world. For example, it has
been credited with helping employees think outside the box [14]. Research has shown that
employ ...
Academic Research, part of MBA study in AAST. Consumer behavior subject.
The findings show that the selected sample of people are all social media users but the level of addicting the social media is differs from person to other. Furthermore, it shows that there is a significant positive relationship between social media addiction and different life dimensions destructions in the Egyptian society, in all manners such as the personal relations, work productivity, health and lifestyle. Accessibility and time spent on social media affects the degree of addiction and so the destruction as well.
Students are experienced internet users but less experienced in their careers. A survey of 130 tertiary students found they are most confident using technology to find information but least confident using it to build professional relationships. While most students use LinkedIn, they have low confidence in using it, especially to build connections. Career practitioners see building students' digital career literacy as important but face challenges like inconsistent department messaging and limited online resources.
INSTRUCTIONSDiscussion 1 Contextualizing Quantitative Data .docxcarliotwaycave
INSTRUCTIONS
Discussion 1: Contextualizing Quantitative Data in the Workplace- CORPORATE BANK FACILITATOR
What role does quantitative research play in your current (Corporate Bank Facilitator) professional role?
Share 1-2 specific examples of ways in which you have, or might, use quantitative data.
Include projects where you would like to do some analysis (quantitative, qualitative or mixed methods) but have not.
Describe the project and ask your classmates for their feedback!
· Your initial post (approximately 200-250 words) should address each question in the discussion
Running head: RESEARCH PROPOSAL 1
RESEARCH PROPOSAL 5
Topic: “The Effect of Social Media Marketing On Business Growth and Prosperity”
Introduction
Since early 2000s, businesses have seen the need of utilizing social media as a convenient platform to reach and engage their potential customers (Pourkhani et al., 2019). Social media has revolutionized the way businesses connect with consumers for the purpose of growing their brand. Notably, social media offers cheaper and highly accessible tools of marketing used by businesses to advance their promotional activities (Fan & Gordon, 2014). In United States, social media has highly transformed the world of business –allowing firms to innovate and improve their business plans in order to attain maximum growth and prosperity (As' ad & Alhadid, 2014). Therefore, this study explores the impact, benefit, and importance of social media to the growth and performance of businesses.
Purpose of the Study
According to Kane (2015), a researcher should have a tangible reason (s) for undertaking a particular study in any filed. Marketing is very crucial to each and every business. Marketing entails the need for companies to access the target markets and engage their potential customers. This is aimed at understanding customer needs and wants –something that is crucial in developing a product (s) which offer maximum satisfaction to consumers. Until late 90s, businesses relied on traditional mode of marketing which included radio, TV, newspaper, billboards, field-marketing, among others. Notably, these marketing channels were very expensive. However, the introduction of social media platforms in early 2000s availed cheap, accessible, and reliable means of reaching the target audiences. Consequently, there is need to explore the element of social media in order to establish its superiority and contribution in helping organizations to attain maximum growth and performance. Thus, this study seeks to establish the impact and benefit of social media platforms to organizations as far as elements of building brand awareness, increasing sales, and expanding markets are concerned.
Study Rationale
Before conducting a research, a researcher is supposed to explain clearly the importance of the study he or she is carrying out. This involves providing specific, valid, and ideally arguments in support of the research topic. The rationale of th ...
A STUDY ON CONSUMERS’ PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING IN ERODE DI...IRJET Journal
This document summarizes a study on consumers' perceptions of social media advertising in Erode District, India. It finds that the majority of respondents are unmarried males under 20 years old from rural areas who use social media primarily to get product information. Most respondents watch social media ads 1-2 times per day and feel they are effective for raising brand visibility. The study also finds significant relationships between consumers' satisfaction levels and their age, gender, education, and income. Overall, respondents have positive perceptions of social media ads for gaining product knowledge but have some privacy concerns. The document recommends improving ad relevance and reviewing privacy practices to address issues.
Social Media its Impact with Positive and Negative AspectsEditor IJCATR
Social media is a platform for people to discuss their issues and opinions. Before knowing the aspects of social media
people must have to know what is social media? Social media are computer tools that allows people to share or exchange
information’s, ideas, images, videos and even more with each other through a particular network. In this paper we cover all aspects of
social media with its positive and negative effect. Focus is on the particular field like business, education, society and youth. During
this paper we describe how these media will affect society in a broad way.
1) Social media has become a major tool for job searching and recruitment, with over 40% of respondents globally saying they have been contacted about a potential job via social media.
2) All generations are actively using social media for career purposes, including searching for jobs, gaining referrals, and making employment decisions based on network input.
3) Countries in Asia have most enthusiastically embraced social media for recruitment, while many European nations still favor more traditional job searching methods.
Usage of YouTube Content among Chennai Urban Women.pdfPugalendhiR
Abstract: The majority of YouTube users are college students, therefore it's critical to understand their usage patterns,
goals, and any potential psychological and behavioural effects. In order to determine the current trends in YouTube usage
among female undergraduate students in Chennai City, this study will examine the devices used, memberships subscribed
to, purposes used, and identity formation time spent networking, negative impacts experienced, and educational usage.
Data from a survey were analysed with SPSS-Statistic 19.0 software, and the findings were compared to the examined
literature. According to the survey, students' YouTube networking habits will eventually win out over parents' and
teachers' attitudes, and although while cell phones are currently prohibited in many college buildings, they will
undoubtedly be utilised in classrooms in the near future. The discoveries provide the current study in this area more depth.
Recent college graduates still prefer traditional job search methods like job boards and career fairs over social media platforms. A study of 50 recent graduates found most found jobs through online postings and referrals, with few using LinkedIn. While companies have strong social media presences, graduates don't extensively follow them and aren't strongly influenced by brand awareness. Graduates care most about growth potential, pay and hours in a first job rather than understanding a company's values.
Conclusions de l'enquête Parties PrenantesYoumatter
The survey summarizes findings from Lundquist's 2014 CSR Online Awards Survey, which tracked trends in how experts and stakeholders engage with companies' CSR information online. Key findings include:
- LinkedIn and Facebook are the most popular social media channels for CSR discussions, with LinkedIn being the top choice. Videos and infographics are valued but must showcase material topics and multiple perspectives.
- Stakeholder engagement requires following up on feedback, transparency, and avoiding superficial interactions. Users want more personal engagement with CSR managers on social media.
- Respondents want concrete examples of strategies in action, case studies, and unbiased perspectives from a variety of sources on material topics. Self-promotional content is frustrating.
A STUDY ON IMPACT OF SOCIAL MEDIA ON YOUTHKathryn Patel
This document summarizes a research study on the impact of social media on youth. The study found that social media has both positive and negative effects. Positively, it allows learning, staying connected with friends, and provides entertainment and opportunities. However, it can also cause health issues, waste time, and lead to cyber theft. Most respondents spent 3-4 hours per day on social media and used platforms like Facebook, Instagram, and WhatsApp. While it benefits well-being for some, others reported high negative impacts. The study recommends using social media wisely and balancing online and offline activities.
Comprehensive new research into social media usage, views and habits of Canadian consumers and public relations practitioners.
More than 1,500 Canadian social media users were surveyed.
Practical Research 1 power point presentation.pptxcharnethabellona
This document discusses a study on the effects of social media on the academic performance of junior high school students in Zosimo S. Magdadaro National High School. It aims to determine the extent of social media use among respondents and how it affects their academic performance. Specifically, it seeks to understand social media usage habits, perceived effects on studies, and how addictiveness influences grades. The study uses a descriptive research design involving 112 student respondents. It is intended to guide teachers and parents on social media's role in learning and studies.
This document summarizes a study on the effects of social media on youth. A survey was conducted of 52 teenagers to understand their social media usage patterns and perceptions of impacts. Key findings include:
- Instagram and Facebook were the most popular platforms, used daily by 84.6% and 80.8% respectively. Over half of respondents spent 1-2 hours per day on social media.
- Benefits included staying connected with friends/family, entertainment and learning new skills. Risks included cyberbullying, unrealistic expectations, and reduced social interaction.
- Respondents reported both positive and negative impacts on well-being, including increased confidence but also heightened anxiety.
- The study concludes that social media affects youth
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Multi-channeling and the use of
Social Media by companies of the
Service and Product typology
A research conducted by a third year student Information Science 2012-2013 of the University of
Amsterdam for his bachelor thesis.
Student: Mentor: Second assessor:
Martijn van Tongeren A.M. Stolwijk
6288413 / 10002376
……………….……….. ……………………………… ……………………………….
Date: June 21, 2013
Abstract
The importance of social media for companies has been stressed by many researchers. Many
researchers have also discussed the differences and similarities between product and service. These
two things can be seen as the starting point of this research, which looked for differences and
similarities in multi-channeling and the use of social media by companies from both typologies.
Drawing on a sample of 384 randomly chosen companies, the results demonstrated that there is a
significant difference in the use of social media between the two typologies. We recommend the use
of social media tools and discuss why it can be of great value for both typologies.
1 Introduction
“Do you already like us on Facebook?” and “Are you following us on Twitter?” are questions
people encounter daily while browsing the internet, reading the newspaper, or watching television.
Many research papers have stressed the importance and value of social media for organizations
today (Wilson et al, 2011; Kaplan & Haenlein, 2010; Laroche et al, 2013; Lukes, 2010). The
importance of social media for companies is not only indicated by writing about the new possibilities
of social media, but also by identifying shifts in the use of existing concepts. Such a shift has
happened, for instance, with the term Willingness To Pay (WTP) which is commonly used term in
organizational and marketing literature. Instead of searching for the WTP, companies are now
searching for the Willingness to Participate (Parent et al, 2011). Goals concerning advertising,
organizing contests, distributing information, building communities etc. have been made easier for
companies by social media like Facebook, Twitter and Youtube.
Social media can both be internally and externally of significant importance for companies.
Internally, social media can play a role as social tool for knowledge sharing (Sultan, 2012). It is stated
in a research conducted by Cross et al (2001) that employees often prefer asking work-related advice
informally to colleagues rather than looking up information in a system. Externally, Social Media can
contribute very well to the Customer Relationship Management(CRM) activities of a company. With.
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...
Tui Social Media Report ATUI2014
1. Do you Tweet, Like, Share or Pin?
SURVEY OF NEW ZEALAND CAREER PRACTITIONERS USE OF
SOCIAL MEDIA TECHNOLOGIES
Presented by Andrew Tui – CDANZ Professional Member, November 2015
Introduction
In conjunction with the Auckland branch of the Career Development Association of New Zealand (ACDANZ),
career practitioner Andrew Tui conducted a survey of career practitioners about their attitudes toward and
their use of social media technologies as part of their career practice.
Social media technologies have grown exponentially over the past five years and what was once typically
seen as a ‘fad’ has become an accepted form of global communication. Popular social media technologies
include LinkedIn, Facebook, Twitter, blog sites, Pinterest and Instagram to name a few.
There is currently a lack of New Zealand statistics focusing on social media usage, and anecdotal accounts of
its usage by practitioners have been variable. It was deemed appropriate to gauge the current use of social
media by career practitioners in a local context.
Several researchers have emphasised that it is important for career practitioners to gain confidence in
existing and emerging technologies in order to consider their usefulness and potential for clients (Kettunen,
Vuorinen and Sampson, 2013).
Overall the survey results indicate an acceptance of the role that social media technologies can play in
supporting career practices.
Social Media Context in New Zealand
In New Zealand the use of social media has mirrored the growth experienced globally. According to Adcorp
(Nov, 2013) over 2.5 million people in New Zealand used YouTube, representing over 55% of the population.
Facebook was the second most used social media site with over 2.4 million users.
The increase in usage has also led to differences in the experience of users according to age group. A 2014
ComScore article suggested those aged between 15 to 34 were using Tumblr more compared to those aged
45+ (55.3% and 30.2% respectively). Those in the 45+ were likely to use LinkedIn more than those in the 15-
34 age group (52% and 31.4% respectively).
An article in the National Business Review (2013) suggested that 40% of New Zealanders have been
contacted about a potential job opportunity via a social media network. 17% of the New Zealand
respondents had successfully secured a new job opportunity through social media too. The article explores
the rise of LinkedIn as an integral social media site with companies such as ASB Bank, Fisher and Paykel, NZ
Post, Vodafone and Xero using the site for recruitment.
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2. With over one million LinkedIn users in New Zealand, and 250 million worldwide, it is becoming apparent
that social media technologies have rapidly become an accepted and essential part of the job seeking and
career management process. This has implications for career practitioners who consistently seek to stay
current and up to date with changing trends and understanding how they impact on our clients.
Given the growth of social media and lack of current New Zealand statistics, the survey is an attempt to
gauge the current use of social media by career practitioners in a local context.
Literature
The literature surrounding social media technology use by career practitioners is limited with few published
studies globally. Currently there are no published studies from New Zealand.
A notable piece of research was conducted by Kettunen, Vuorinen and Sampson (2013) who published their
article Career Practitioners’ conceptions of social media in career services in the British Journal of Guidance
of Counselling. Fifteen Finnish career practitioners were interviewed and the analysis of the data revealed
five distinct categories reflecting their conceptions of social media’s use in career services. These were (1)
unnecessary, (2) dispensable (3) a possibility (4) desirable and (5) indispensable. The results indicated
associations between career practitioners’ conceptions and their practice.
Several researchers have emphasised that it is important for career practitioners to gain confidence in
existing and emerging technologies in order to consider their usefulness and potential for clients (Kettunen,
Vuorinen and Sampson, 2013).
An American study carried out by the National Association of Colleges and Employers (NACE) in conjunction
with the Career Advisor Board (CAB) conducted a survey in 2013 focussed on college career centre
professionals, their sentiments towards and their use of social media technologies in their practice. The
study was a follow-up to reports conducted by NACE in 2007 and 2009 suggesting considerable concern
among career centre professionals that the application of social media could have a destabilizing impact on
college recruiting and their offices in particular. Overall the results of the 2013 study indicated a growing
acceptance of the role that social media technologies can play in college recruiting and in career centre
operations.
Methodology
A predominantly quantitative survey administered through Survey Monkey was communicated to career
practitioners through numerous channels including email, social media, and CDANZ newsletters in
September 2014 and opened for three weeks. The survey comprised of 27 questions focusing on three
areas: (1) Demographics (2) Attitude towards the use of social media (3) Use of social media technologies.
Demographics: These questions provide contextual information including length of time working in the
careers industry and level of job function.
Attitude towards the use of social media: The purpose of these questions is to capture attitudes towards
social media at both a personal/professional level and at a team/organisational level.
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3. Use of social media technologies: These questions focus on the particular technologies career practitioners
may or may not use, and to what extent they are embedded in practice. This includes identifying barriers
practitioners may face in using social media technologies.
The data was analysed through the Survey Monkey system and a report featuring the results was produced
for practitioners and made available for the first time at the Symposium.
Results
Demographics
• 132 people attempted the survey with 119 completing the 27 questions in full.
• More than half of the respondents were aged over 50 years with less than 7% of respondents aged
34 and under (fig. 1)
• Over 80% of respondents have at least 5 years of experience in the careers industry, with 58.27%
having 10 or more years of experience (fig. 2).
• In regards to job function the largest representation was by those working in an
advisor/counsellor/consultant level with 61.42% completing the survey (fig. 3).
• 59.84% of respondents work primarily in the Auckland region followed by Wellington with 14.96%
(fig. 4).
• 26.77% of respondents work in private practice, followed by 23.62% in primary/intermediate and
secondary school settings, and 22.83% in tertiary education settings (fig. 5).
What is your age?
Figure 1
How many years of experience have you had in the careers industry?
Figure 2
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4. Indicate your current job function.
Figure 3
What region is NZ do you primarily work in?
Figure 4
What type of agency, institution or organisation do you primarily work in?
Figure 5
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5. Attitudes toward the Use of Social Media
A series of questions were directed at respondents concerning their attitudes toward the use of social
media. As figure 6 shows, most career practitioners were accepting of using social media (total of 87.2%).
Further to this, 67.2% identifying themselves as enthusiastic about using social media. 4.8% of respondents
were concerned about the implications social media may have on their practice, and no respondents were
opposed to the use of social media.
What is your personal attitude towards the use of social media technologies?
Figure 6
Within a team setting, the attitude towards the use of social media was largely accepting but slightly less
enthusiastic than for individual career practitioners. Figure 7 shows that 2.4% of respondents felt that their
team were in opposition to the use of social media in their practice.
What is your team’s attitude towards the use of social media technologies?
Figure 7
As there was no baseline data to consider, figure 8 shows the perceived current usage of social media
compared to that experienced in 2011, with 82.4% of respondents increasing or significantly increasing their
use of social media. This is consistent with trending data suggesting increased use of social media across all
people. Surprisingly 7.2% of respondents have either decreased their use or have never implemented social
media in their practice.
How are you currently using social media compared to how you were in 2011?
Figure 8
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6. 80% of respondents perceived their client’s as accepting and using social media in their job search / career
development. Figure 9 shows that 20% perceived their clients would prefer non-social media means or
rarely use social media. Further research may uncover some of the reasons and could include factors such as
the client’s access to social media technologies and digital literacy.
How do you generally perceive your client’s attitude towards the use of social media in their job search
and / or career development?
Figure 9
The Use of Social Media Technologies
With the majority of respondents showing acceptance for the use of social media technologies, figure 10
illustrates the range of social media used by practitioners. The predominant technologies used reflect the
dominant platforms in the marketplace including LinkedIn (89.08%), Facebook (69.75%), YouTube (44.54%)
and Blog sites including Blogger and Wordpress (26.89%).
LinkedIn and Facebook were the only social media commonly used by over 50% of practitioners, which may
indicate an unfamiliarity with other social media in the marketplace.
Which social media technologies have you used or promoted in your current practice?
Figure 10
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7. Figure 11 shows that only 20.17% of respondents have received formal training in the use of social media.
When it came to informal training figure 12 showed the opposite with 63.03% having received informal
training. This is an interesting observation given that career practitioners were overwhelmingly accepting of
using social media (total of 87.2%).
Have you received formal training in the use of social media?
Figure 11
Have you received informal training in the use of social media?
Figure 12
Respondents were asked to identify what they perceived as the barriers to the effective use of social media
in their career practice. Figure 13 shows that the top five responses were; time constraints (54.62%),
knowledge of social media technologies (54.62%), privacy issues (42.86%), technology issues (39.5%) and
interest in the use of social media (26.05%).
The lack of formal training (professional development) in social media technologies may suggest
practitioners are generally using the more commonly known social media as noted in figure 10 and are
unfamiliar with a wider range of social media technologies in the marketplace. Figure 13 also shows that
more than half of the respondents perceive time constraints as a barrier to the effective use of social media.
This suggests practitioners may be unsure how to apportion time to using social media in their practice, or to
dedicate time to professional development.
What do you perceive as the barriers to the effective use of social media in your practice?
Figure 13
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8. Figure 14 shows that the top five ways in which practitioners use social media with clients include: posting
and sharing useful career information (64.71%), job search strategies and activities (60.5%),
informing/attracting clients to career events (56.3%), advertising and promoting their career service
(47.06%) and receiving/revising CVs (31.09%). This suggests practitioners are using social media to work
alongside and support clients, but also to attract new clients and to promote their service.
For what purposes have you used social media with your clients?
Figure 14
As technology evolves the ability to engage with clients on an online platform has grown. Figure 15 shows
that 28.57% of respondents use social media to provide individual guidance and advice to clients.
Have you used social media to provide individual guidance / advice to clients?
Figure 15
Figure 16 shows that under 20% of respondents use social media each day in their practice, with the majority
using it less frequently. 11.76% prefer not to use it in their practice.
How long would you approximately spend using social media each day in your practice during a typical
work day?
Figure 16
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9. With client expectations changing, figure 17 shows that 46.22% of respondents and/or their organisation
provide advice and training to clients on the use of social media. This may suggest there are opportunities
for practitioners to undertake further professional development in social media technologies and to
potentially build this advice and training into their practice. Anecdotally there are career centres that
provide workshops on ‘online branding and reputation’ and individual consultants on writing LinkedIn
profiles.
Do you or your team / organisation provide training and / or advice to clients on the use of social media?
Figure 17
In regards to employer engagement, Figure 18 shows that over one third of respondents reach out to
employers using social media. Of those who engage with employers, figure 19 shows the main reasons are
to inform/attract employers to career events and initiatives (21.85%, marketing clients to employers
(15.97%) and seeking advice from employers (15.13%). Again this highlights an opportunity for practitioners
to broaden how they engage with employers.
Do you reach out to employers using social media?
Figure 18
How do you engage with employers using social media?
Figure 19
Figure 20 shows that 59.66% of respondents rate their level of confidence in using social media as somewhat
confident or extremely confident. This is surprising given that over 80% of respondents are accepting of
social media. 6.72% reported as being extremely unconfident which again may be attributed to the barriers
facing effective use of social media by practitioners.
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10. Generally how would you rate your level of confidence in using social media technologies?
Figure 20
Impact of Social Media
Rather than having a transformative effect on the practice of career practitioners, the impact of social media
technologies is a reflection of their limited use.
What do you perceive as the benefits of using social media technologies with your clients?
Figure 21
What would you perceive as the impact of social media on employer relations?
Figure 22
Figure 23 showed that 22.69% of respondents measured the amount of client activity on social media. Figure
24 reported only 12.61% of respondents measured the amount of employer activity on social media. These
low figures may reflect on the uncertainty over how social media can be measured in a tangible and easily
reported manner.
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11. Do you measure the amount of client activity on social media? (analytics/statistics)
Figure 23
Do you measure the amount of employer activity on social media? (analytics/statistics)
Figure 24
Advantages
To the open-ended question of what has social media done to make your job easier, the responses can be
grouped into 4 main themes:
1. Increased/enhanced levels of communication
These responses suggested social media is an effective way to increase reach and to communicate with a
greater number of clients. Respondents also commented on the ease of using social media platforms
and the immediacy of being able to engage with others.
• I can interact with more employers and prospective students than ever before…
• E-guidance clients can come from anywhere – not restricted to geographical area.
• ..I have clients across NZ, AU, US, UK, CA, UAE…
• Earlier when I was working with young clients it was the only way to access some
• An additional form of communication to supplement traditional methods
• Has helped me to stay connected with my students using platforms in which they are already
engaged with
• Immediate interaction or same day interaction
• Quicker easier way to get information to students. Know that they receive it rather than using the
school notices system.
• Instead of phoning you can flick an etext, posting updates is easier.
2. Allows for collaboration and sharing with colleagues
These responses suggested social media is useful for sharing information with industry practitioners and
to engage in professional development discussions and groups.
• Collegial support via Yammer, LinkedIn groups, Facebook.
• Connect and network more easily, keeps me up to date with what’s going on in
HR/Recruitment/careers industry
• Collaboration and communication with colleagues easier
• Learning about the hot topics researching is made easier
• As a sole practitioner, helps keep easily in contact with other practitioners and the changing world of
work through LinkedIn articles and groups
• ..also find it great to access RSS feeds and labour market information. Also learning and developing
new skills.
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12. 3. Used as a tool to assist clients with their job search / career development
These content-focused responses suggested social media is useful for sharing information with clients,
including events, and to engage it as part of their job search strategy and ongoing career development.
• Show examples to clarify points to clients
• Added another tool/tools for job search
• Advertisements about events and information can be posted
• Provided resources to share with clients/groups on aspects of career development. Using innovative
tools to communicate with clients
• More information about CVs, career advice accessible
• Enables to share stories and reach targeted audiences with messages around employment/career
development
• I’ve advised a couple of clients to update their LinkedIn profiles and work has occurred for them
• LinkedIn is fantastic for researching career stories to help clients make decisions about pathways of
study to employment
4. Ability to use of a marketing tool
These responses suggested social media is used by some practitioners to market and advertise their
services and products to clients and organisations.
• It has made communication easier and increased our market visibility
• Attracting interest from potential clients
• Greater opportunity to connect with past clients and receive referrals
• Connect with clients from events or seminars that we may be presenting at; advertising (with a very
small budget)
• Got me featured in the Harvard Business Review and the Economist as their international career
expert
• Easier to advertise jobs when recruiting and basically my entire marketing strategy for my
consultancy
Disadvantages
To the open-ended question of what social media has not done to improve performance above what you
expected it to, the responses can be grouped into 3 main themes:
1. Allowed improved access to opportunities for all clients
These responses suggested social media is not widely used by clients due to an ability to access the
technologies.
• It hasn’t levelled the playing field in terms of improved access to employment opportunities for all.
Clients who don’t use social media are increasingly disadvantaged – the ‘digital divide’. There is
perhaps a belief that everyone should be using social media now and they are ‘backward’ if they
don’t
• Many of our students don’t have access to the internet or wifi at their place of residence – this is a
barrier re communication
• Many talented individuals not on social media need to find jobs by other means
2. Engagement is not as high as expected
These responses suggested social media has not increased the levels of engagement whether it be
volumes/traffic on social media platforms, or active contributions to group discussions and posts.
• Hasn’t engaged the discussion/interaction I would like to see
• It hasn’t increased our number of clients
• Cannot rely on everyone using it or reading posts
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13. • Haven’t reached out to all students as much as we expected
• Advertising has not delivered any leads as yet (but this is something we are working on)
3. Workload has not decreased
These responses suggested social media has not reduced the amount of workload involved in engaging
with clients and organisations.
• Sucked time away from family, friends and leisure activities
• Cut down on channels on communication used. In reality we need to do what we have done plus
this.
• Given me more time to do other things
• Make work easier – it actually creates extra work because you have to monitor your channels
and make an effort to update information and keep current, as well as set time to engage with
your audience/network
Conclusions
The survey shows there is increased usage and acceptance of social media technologies in the work of career
practitioners. However, despite the high rate of acceptance, the implementation and use of social media
technologies appear limited and restricted to commonly used platforms. This limited application may be
related to concerns about having time to use social media, lack of knowledge of how to use the technologies,
and privacy connected with social media. As a result the impact of social media technologies is unclear at
this stage. The use and perceived impact from social media may change with the employment of
practitioners who are more comfortable with the technologies, and with the application of specific social
media training and development for practitioners who previously may have had limited opportunities.
Limitations
The survey was attempted by 132 respondents and fully completed by 119, so caution should be given when
viewing this survey as a representative sample of career practitioners across New Zealand. Geographically,
the greatest proportion of respondents came from the Auckland region followed by Wellington. The survey
largely comprised of practitioners from the education sector and those identifying as private practitioners
(total of approximately 80%). The remainder came from a variety of industry groups.
The survey findings were not analysed further in relation to age, geography and industry type due to the
relatively small numbers in the survey. However, the survey does provide a general snap shot across career
practitioners in general.
It may be possible that the people who responded to this survey were already actively engaged in the use of
social media and those less engaged were unlikely to respond. It is also interesting to note that of the 132
respondents who started the survey, 13 did not complete it in full. This could be attributed to a number of
reasons including technical issues or a lack of identification with the survey.
As this survey was a first attempt to gauge the usage of social media by career practitioners, the focus was
on collecting quantitative data so benchmarking could be set for future surveys. A limitation of this is that
there are aspects of the survey where richer data could have been explored through further questioning.
For example, asking respondents to rate the effectiveness of the social media technologies used in their
practice.
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14. Opportunities
The survey findings provide an insight into the usage of social media by career practitioners in NZ and open
the way for further research and analysis into this topic. As a benchmarking survey, there is the potential to
conduct this survey in a few years’ time to gauge how the usage of social media has evolved and become
embedded into practice. The survey could also be made industry and context specific, for instance, there
could be targeted questions for practitioners working in the education sector and reporting specifically for
that group.
Another opportunity is to extend the body of knowledge by conducting qualitative research to explore
attitudes towards social media technologies in greater depth and construct themes out of the interviews.
This would build on the research undertaken by Kettunen, Vuorinen and Sampson (2013) who published
their article Career Practitioners’ conceptions of social media in career services in the British Journal of
Guidance of Counselling. Through their interviews of fifteen Finnish career practitioners, the results
indicated associations between career practitioners’ conceptions and their practice.
The survey also highlights that career practitioners are highly accepting of social media, but lack confidence
in applying the knowledge and skill in using social media with clients. There are opportunities for
practitioners to develop their expertise of social media through learning and training in both a formal and
informal setting. This is akin to developing ‘digital literacy’ as a career management competency; able to be
role-modelled to clients and team members alike.
The survey also indicates there are practitioners who are highly proficient and competent in their use of
social media technologies, so perhaps this is an opportunity to offer professional development, mentoring,
online groups and support to other practitioners.
Gratitude
Thank you to everyone who has supported me in the development of the survey and report. In particular I
would like to thank my Unitec team members Becky Steel and Yolanda van den Bemd for helping me to draft
the survey questions, ACDANZ members Catherine Stephens, Kathryn Scott and Gabrielle Greer for
encouraging me to undertake the research and to present the findings at the Careers Research Symposium
in November 2014, and to my wonderful aiga (family) for always supporting my new ventures and
challenges!
Andrew Tui
Contact Details
Andrew Tui
Career Practitioner
https://www.linkedin.com/in/andrewtui
http://about.me/andrewtui
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