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The connected destination

Travel Tech Con 2016
GEIOSCONNECT GEIOSMOBILE GEIOSIDENTITY GEIOSPULSE
Michael Frischkorn
1973 2001 2009
Born
20151994
Freelance Engineer
Co-Founder & CTO
eFonds Group
Co-Founder & CTO
HolidayInsider
Founder & CTO
GEIOS
Product & Technology
Made with in Bavaria
AP Photo/Matthias Schrader
Technology connecting travelers.
GEIOSCONNECT GEIOSMOBILE GEIOSIDENTITY GEIOSPULSE
White label web platform
for travelers
White label native 

app for travelers
IoT based platform for
destination services
Dashboards and
analytics on travelers
Liquid lifestyle
Access
Liquid experiences
Create more memories
The 

connected 

destination
What things?
Alibaba
Hoeft & Wessel Group
Hochschwarzwald Tourismus GmbH
http://www.emotion-technologies.de/
San Francisco
Skidata / Oberstaufen Tourismus
Table Talk Technologies
http://www.cletech.eu/
ISO/IEC 14443 NFC is a
standard



Physics, frequency, initialization, Collision & Transmission
Protocol
Waiting crowds
http://www.mikelrodriguez.com/crowd-analysis/
Parking space
Univ. Prof. Dr. Roth - SIS/DSHS
Public WIFI
Loop21
Lightning sensor
Nowcast / University of Malta
Interfaces are 

not standardized
API

HELL
RESTful, SOAP, XML
RPC, Flatfile, CSV,
legacy stuff
There will be no
standards.
Legacy systems
GEIOS
Systemtechnik GmbH
Politics
NIHS
Build an architecture
that can handle many
APIs and prevents you
from regression hell
Obstacles
Flow frequency
Network coverage
Sparrow
Power supply
Passive card vs. smartphone
Smartphone/wearable
Expensive - only part of travelers
own devices

No real branding

Energy - empty battery

Slow flow

App install needed

Only NFC - not for Apple right
now
2
Passive card
Cheap - 100% of travelers get one



Branding/souvenir

Passive / no energy problems

Fast guest flow possible

No install

Magnetic strips for legacy could be
combined
1
PLEEEEAAAAASE!
WHY?
1.
Coming home



TV, Netflix, alarm, light color and dim, minibar, snacks,
temperature air and water, access
2.
Traveler flow
http://www.businessinsider.com/this-heat-map-reveals-the-secret-to-ikeas-store-design-2014-1
www.swisscom.ch
Google maps
Google maps
GEIOS / Mapbox
GEIOS / Google maps / Mapbox
3.
Traveler flow
management
Traveler data
High frequency traveler data
Markus Schmitt
male, age 46
dob: 04/11/1969
Sandra Schmitt
female, age 41
dob 02/01/1974
Julia Schmitt
female, age 8
dob 12/08/2007
Johanna Schmitt
female, age 6
dob 03/07/2009
GEIOS session POI checkin WIFI login Hotel Checkin / Checkout
07/05/2015 07/20/2015
Tripprints
Demographic
data
Accommodation
data
Season &
weather
In destination
data
Social
signals
Personal
recommendations
trip
budget
Insights growing over time
July 2016
Germany
March 2017
Italy
June 2017
Norway
December 2016
USA
November 2016
Switzerland
Network effects
Match travelers
Personalize tips
Online Offline
1 2
4.
Service design
In the wild
Disney Corporation
Disney MagicBand
Disney Corporation
Disney MagicBand
Disney Corporation
https://learn.adafruit.com/magic-band-teardown/inside-magic-band
Three concurrent systems
13.56 MHz 

passive near field
RFID



Access, Payment





Works for all guests
915 MHz 

passive UHF RFID



Short range
positioning, e.g. waiting
lines



MagicBand users only
2.4 GHz 

active radio



Every minute a ping,
100ft+ location tracking



MagicBand users only
1 2 3
Lower frustration
People spend more, if
you abstract them from
money
+8% per capita guest
spending
Physical device at the host
WIFIBluetooth
SAM
Modules
Relay
switch
Ethernet
USB
MCU
Flash
RAM
RGB
LED
BUZR
NFC
CPU
Antenna - 13,56MHz RFID
ISO/IEC 14443 A/B (proximity < 10cm)
ISO/IEC 15693 (proximity < 50cm)
Virtual reader
Hardwarevendorfirmware Embedded GEIOS application
Datastore
Business logic
Data processing
Session Management
Updates
Transactional
GEIOS Identity Protocol
MQTT
NFC protocoll
Traveler card or app
GEIOS Cloud
SSL/TLS TCP
connection
We built a transactional
layer on top of MQTT

GEIOS Identity Protocol
(GIP)
Physical card
EM4233
SmartMX
with DESFire
emulation
Antenna Antenna
ISO/IEC 14443 A/B
proximity < 4 inches
ISO/IEC 15693
proximity < 20 inches
1 2
Physical card
Card file system
Skidata
reserved
AXESS
reserved
Flexspace
shared
GEIOS
shared
GEIOS
reserved
Shared
Public
transport
reserved
SmartMXDESFire EM4233
600,000 

NFC cards
2
8,500 

terminals
1
Up to 500,000 concurrent travelers
Next year
From prototype to reality
Don’t do hardware!
Reliability 

+ Certifications
+ Mass production 

+ Verification
Partner
Housing
Additional revenue for
the destination
management company
Growth of utilization for
service providers
15% growth in
overnights
What is next?
Smombies
Robotics
https://dangerousthings.com/shop/xnt-ntag216-2x12mm-glass-tag/
Bio hacking
Internet of things
Internet of humans
Michael Frischkorn
mfr@geios.com
linkedin.com/in/frischi

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TTC16: Michael Frischkorn - The Connected Destination