The document analyzes social media metrics and learnings from the TechSoup Digital Storytelling Challenge 2011. It found that from January 1st to February 28th, Facebook page likes increased by 56% and post views increased by 80%. Engagement was highest around major events like the entry deadline and webinars. Photos and videos received more interactions than other post types. Calls to action, personalization, and a sense of urgency were most effective on social media.