To develop lifelong customer relationships in the financial services industry, it is important to gain insight into customers' lives and understand their buying patterns so their behavior can be predicted and needs anticipated. Truvant helps with this by providing solutions to acquire, retain, and cross-sell customers by mining customer data to create predictive profiles, designing engagement strategies, and implementing systems to connect organizations and customers continuously. Truvant's services allow financial institutions to track marketing outcomes, reduce costs, increase customer loyalty, and improve lifetime customer value.