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Insightpool, the Influencer Marketing Platform

The document outlines key statistics about social selling and how sales professionals are leveraging social media and LinkedIn. It notes that 70% of buyers' journeys are completed before speaking to a salesperson, warm referrals increase sales success 2-4x, and the best reps position themselves as credible sources on social media within customers' networks. Over 90% of one company's sales staff uses LinkedIn to drive relationships and close deals. Leveraging LinkedIn Sales Navigator provides more quality leads and market share.

Social Media for CEO's & Leaders

Gordon Makryllos

The document discusses the opportunities and realities of social media for businesses and their CEOs. It notes that social media is no longer a fad and that customers, employees and other stakeholders are increasingly using social platforms. As a result, businesses need to actively manage their social media presence and online brand to protect their reputation and leverage opportunities. The document outlines some of the opportunities social media provides for customer engagement, marketing, sales and innovation. It argues that CEOs need to recognize social media as important and develop long-term social media strategies.

Social: a CEO perspective

KINSHIP digital

Leadership 2.0 - Leadership in a Hyper-Connected Multi-generational Workplace

Shane Gibson

With employees, customers and stakeholders equipped with technology that allows for mass collaboration and rapid communication we as leaders need to understand how to harness this technology and the crowds we are connected to. Today’s workplace is not a homogeneous one. As leaders we have to lead teams that are made up of Baby Boomers, Gen X and Gen Y. This coupled with diverse cultures and values in the workplace make leading both exciting and challenging. Social media and social communications provide massive opportunities in marketing, sales and people development. It also opens us to major risks and productivity losses. In this fast-paced Shane Gibson author of Sociable! And Guerrilla Social Media Marketing will share with you: • How to ensure your staff are social networking versus social notworking • Why a social media policy is vital* and how to implement one that inspires people to share AND protects your organization • New rules for engagement in a digitally transparent era. • How to implement social collaboration and learning tools. • Tips and approaches for recruiting staff using tools like Facebook, LinkedIn, Twitter, Pinterest and Instagram • Using technology to break down silos and create collaboration within your organization. • How to apply timeless leadership principles to this new work and business climate

The Key to Social Selling is Being Social

We had a chance to sit down with Carlos Gil, the Social Media Manager from LinkedIn, to have a chat around the uprise in social selling. We picked his brain for tips, best practices, and guidance for what he's seen be successful. At the same time, Insightpool CEO Devon Wijesinghe weighs in on some success stories around how he's used social for selling, and the value of building relationships. Get a free trial of Insightpool Sales Platform here: http://bit.ly/1zhSvcr For the audio from this live presentation: https://www.youtube.com/watch?v=75mjGXgk9Qo

DKE Google Analytics April 2018

Jonny Ross

Jill Rowley - Social Selling

INBOUND

The document discusses social selling and how to connect with modern buyers. It summarizes that marketing needs to know more about sales, sales needs to know more about marketing, and everyone needs to know more about customers. The document provides guidance on how to do social selling, including optimizing LinkedIn profiles, personalizing connection requests, following influencers and customers on social media, and sharing useful content. It emphasizes that social selling requires alignment across departments and needs to be a sustainable program with training, resources, and recognition to track results.

Transforming Sales And Marketing Around The Modern Buyer

G3 Communications

The document discusses transforming sales and marketing to focus on the modern buyer, who is digitally-driven, socially-connected, and mobile empowered. It emphasizes that marketing needs to understand sales, sales needs to understand marketing, and both need to understand customers. The document provides tips for social selling on LinkedIn and Twitter to do research, build relationships, and drive revenue. It recommends that sales enablement focus on marketing and sales alignment, content aligned to buyer personas and journeys, and social selling training.

How Marketing Can Make Social Media Easy for the B2B Sales Team

Venture Accelerator Partners

This document outlines a presentation on how marketing can help B2B sales teams use social media effectively. The presentation covers why social media is useful for sales, which platforms like LinkedIn and Twitter are best, how marketing can create helpful content and enable the sales team, tips for using each platform like engaging customers and prospecting, and bringing relationships offline. The overall message is that social selling requires consistency, having a plan, and marketing support through content creation and training.

competitive sales advantage linkedin 2016

cjoseph_linkedin

This document discusses gaining a competitive sales advantage through social selling on LinkedIn in 2016. It outlines that the buying process is more complicated now, content marketing is more important, and social selling is going mainstream. It discusses measuring social selling impact through a Social Selling Index and how companies can seize the opportunity through executive alignment, education, and measurement. Social selling leaders have seen significant returns through these approaches.

Social Selling Done Right: Strategies for Creating a Social Selling Culture

Today’s salesforce is ditching the phones and leveraging social media to find prospects and close deals. While Social Selling continues to drive higher revenue and increase pipeline, most organizations still do not have a social media strategy for their sales organization. Although companies understand why Social Selling is important, they don’t know how to make the change. It’s time for these organizations to implement a Social Selling culture before they get left behind.

Marketing Trends by Smart Insights

Mita Angela M. Dimalanta

The document discusses whether we will be in a "post-digital era" and the trends pointing in that direction. It notes that digital media and technology have become ubiquitous in marketing and are driven by consumer behavior. Some organizations have moved away from treating digital as separate by banning the term "digital" and integrating digital teams. While digital skills will still be needed, the role of digital specialists may reduce as digital becomes fully integrated into overall marketing strategies and activities. The challenges remain in fully integrating digital and traditional marketing approaches.

Social Jack Flash Class - LinkedIn Sales Navigator - First Steps to Big Resul...

What is discussed? Whether you work for an organization or you’re building one, generating results online in less time is critical to developing new business. As you seek for you or your brand to be known, there is a lot of noise that can get in the way of the ideal target clients actually finding you in their search. With a plan and a few key steps, we show you how to get found first with the latest version of LinkedIn Sales Navigator. Join this brief overview where we show you how to jump in with our proven “Power Moves” and get actual results in less time. We will cover the key elements to being intentional and focused with your efforts and time and new features that you should know. This is a new digital world we live in, learn to leverage LinkedIn Sales Navigator to make your life easier. You will learn: - First steps in LinkedIn Sales Navigator - Power Moves that work within minutes NOT hours - See the power of your network with new features About Dean DeLisle Dean DeLisle, Founder and CEO of Forward Progress, will discuss how banks who take the time to empower their employees, partners, and customers ultimately humanize their brand, resulting in an organization that people are drawn to. By adding a touch of “human connection” to your bank, according to DeLisle, you create a connection that will provide much more than a regular ad and at a lower cost. About Social Jack™ The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence. What is a Flash Class? The Social Jack™ Flash Classes are condensed, actionable educational courses to be consumed in less than 45-minutes using a webcast format. These classes are designed so you can take immediate next steps to accelerate your digital influence in the world.

Culture First 2019: Day 2, #nofilter Diversity & Inclusion: How to see throug...

Culture Amp

This document summarizes a presentation about building authentic diversity and inclusion programs. It discusses the pressure companies feel to implement performative DEI initiatives for appearance sake alone. This can create anxiety, frustration, and a lack of real change. The presentation outlines two key solutions - first, centering the needs of marginalized groups and minimizing potential harms. Second, embracing authenticity by not faking progress and openly sharing mistakes. The overall message is to move beyond performative actions and say no to DEI initiatives that do not benefit employees in practice.

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Kurio // The Social Media Age(ncy)

Spotlight on Inbound Marketing

Conor Duke

This panel event will be about trying to understand the do's and don'ts of inbound to ensure you convert your leads, rather than build you webtraffic The Consequences of a Faceless Social Media Campaign Heidi Grimwood - Campaign specialist Social Media Skills Club The journey to modern marketing Peter Reynolds - Marketing Cloud Alliances for Western Europe ; Oracle Inbound Marketing - Secrets to Success Alan Lynam - International Account Manager at HubSpot

Social Media Marketing Trends 2021 // The Global Indie Insights

Compiled by Kurio & thenetworkone The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.

Using Social Media to Support B2B Sales - MaRS Best Practices

MaRS Discovery District

Integrating social media into the B2B sales process should be a key objective of forward-thinking startups and growing organizations. Learn how marketers can prepare their B2B sales teams for success with social media. With content tailored for entrepreneurs, marketers and sales professionals, this presentation covers: -Understanding the value of social media for B2B sales -Choosing the right social media platforms for your customers -Identifying content opportunities -Increasing engagement -Determining the right tools to use We will also discuss social media training and onboarding best practices. Join us as we examine how marketing can help B2B salespeople leverage social media to build relationships with prospects and customers at all stages of the buying cycle.

Execus presentation to investors - english - 10102018

This document provides an overview of Execus Group, an international consulting firm focused on digital transformation. It discusses how technology has changed customer behavior and the need for companies to adapt. Execus aims to become the European leader in digital transformation training, consulting, and solution development. It offers social selling training and consulting services, helps companies design social media and sales strategies, and manages social media presences. The benefits of social selling discussed include increased sales opportunities, proposals, and targets through aligning marketing and sales teams with the right digital skills and methodology.

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¿Qué es el Social Selling? ¿Cómo utilizan los equipos de ventas B2B las redes sociales profesionales para conseguir nuevos clientes? Veremos ejemplos reales de cómo se consiguen reuniones utilizando Linkedin y Twitter. Algunos comerciales ya utilizan estos canales para buscar información sobre clientes y conseguir reuniones. Pero, ¿se hace bien? ¿Pierden el tiempo? ¿Utilizan una "etiqueta social" aceptable? ¿Cuáles son las mejores prácticas? ¿El Director comercial sabe lo que están haciendo? La oportunidad real consiste en una aproximación a nivel directivo para definir herramientas, procesos, formación, organización y gestionar el cambio cultural que supone. Veremos cómo una organización puede conseguir capitalizar la oportunidad la venta social a través de un programa corporativo de Social Selling.

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