Truro Presentation 100210
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This document summarizes a study into donor motivation for arts organizations. Some key findings include: - 90% of donations come from low to mid-level donors. Having committed audience members who are also donors, volunteers or members increases their likelihood of donating. - The top motivations for individuals to donate include artistic/cultural appreciation, philanthropic support, social/networking reasons, and personal/experiential connections to the organization. - Effective mechanisms for fundraising include making it easy for people to donate in various ways, directly asking donors to support specific projects or needs, and forming multiple relationships with audiences over time.
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Great Fundraising Events - From Experience to Transformation
https://bloomerang.co/resources/research/events/
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...
https://bloomerang.co/resources/webinars/
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Harare - Online Fundraising Workshop 2016
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What Every Ceo Needs To Know 11 08
This document summarizes key points from a fundraising workshop for nonprofit CEOs. It discusses:
1) The strategic role of fundraising in generating funds, demonstrating support, and ensuring sustainability. Fundraising is crucial at different stages of organizational development.
2) The main sources of philanthropic funds which come from institutions and individuals globally. Individual giving makes up the majority.
3) Why donors give, which includes believing in the cause, making a difference, spiritual fulfillment, and appreciation for being recognized. When donors don't feel appreciated or informed, attrition increases over time.
Crowdfunding Presentation by HI-Arts, Stornoway
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
The workshop is suitable for all individuals, organisations and professionals who work within the Cultural, Creative, Heritage and Arts sector. Sian Jamieson, Audience Development Manager at HI-Arts will lead this 2 hour workshop and can provide opportunities for one to one consultations with about Crowdfunding and any ideas for potential projects after the event.
Creating a Philanthropic Advancement Culture
This document outlines Dave Eitland's presentation to the Northern Michigan Community Action Agency Board of Directors about creating a philanthropic advancement culture. The presentation covers identifying potential donors and maintaining relationships through constant communication, storytelling, and involvement. It discusses building commitment through different levels from identification to commitment. The key is for everyone to be involved in cultivating donors through personal interactions and asking for support again and again. Failure can result from not communicating or maintaining relationships with donors.
Improve your fundraiser in 5 steps
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
The Art and Science of Volunteer Development
https://bloomerang.co/resources/webinars/
Engaging volunteers effectively provides a real benefit to your organization. Active involvement enriches volunteers and helps them feel they are making a difference. Money often follows involvement.
In this webinar, Jeff Jowdy will give an overview of how to implement or improve an effective volunteer program.
Attendees will learn:
What a positive volunteer experience is
The benefits of a volunteer program to your nonprofit
The benefits of volunteering for the volunteer
Crowdfunding Workshop November 2012
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
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Truro Presentation 100210
- 1. Pennies to pounds A study into donor motivation Joanne South Research Manager 1
- 2. Individual giving in the regions 2008/09 £m A study into donor motivation 2
- 3. Individual giving by artform in the South West 28% Theatres 25% Museums 8% 5% 4% Festivals Visual art Music A study into donor motivation 3
- 4. Why is low and mid-level giving important to your organisation?
- 5. 90% of donations are at a low to mid-level
- 6. Committed audience members to donor Friends schemes and ticket purchasing increases a person’s willingness to donate ● 90% of donors interviewed went three times or more ● 75% of donors were trustees, volunteers, on mailing lists or a Friend ● 47% of the Friends said membership encouraged them to give ● Spending money on tickets did not affect willingness to give ● 12% increase in attendance across UK and artforms A study into donor motivation 7
- 7. What motivates someone to give to the arts? Artistic/cultural Philanthropic Incidental Social / social networking Institutional Personal / experiential Material
- 8. What motivates someone to give to your organisation? “...lots of people would not think to make a donation but would join a friends scheme -and hopefully they encourage longer-term or larger donations as people remain engaged rather than just one-off donations.” “It was our local theatre so I felt a local connection and it is also a theatre which has got a lot of potential and I wanted to help it develop.” “I think it is important that now that they have those two fantastic galleries that they keep those maintained.” A study into donor motivation 9
- 9. Mechanisms for giving Give people ways to give to you ● How, where and when will they give? ● Those who give small amounts regularly, donate more ● Prompts and direct requests To add a picture, select this shape, then click Add Pic on the toolbar A study into donor motivation 10
- 10. Recommendations ● A direct ask for something specific is the most effective approach ● Give people the opportunity to give to you ● Forming new and multiple relationships with your audiences ● Co-ordinated marketing approach ● A resource efficient fundraising strategy