TrueBeat Final Presentation

• Product Overview
• Request for Funding
• Segments
• Selling Strategy
• Process Flow
• CSR Initiative
• Financial Analysis

Thursday, July 08, 2010 Opassa Corporation 2

• TrueBeat: The Musicians’ Companion
• A fully colored LCD screen that enables performers to see live scores during
playback
• Recording from other digital devices using the MIDI-IN and MIDI-OUT jacks
• Customizable tempos with different queues and paces ranging from 30 to 470
BPM
• A built in microphone allowing users to tune their instruments with single notes
or specified chords
• Amplified playback to any speaker or microphone accessory with its standard
audio input and output

• Competition

Yamaha ClickStation Roland Dr. Beat 90 Korg Beatlab
Retail Price: $179 Retail Price: $222 Retail Price: $130


• NPV: $3.2 Million

Net Present Value:
• Investor IRR: 71%
Project $4,737,487

Investors $3,182,947
• Terminal Value: $7.1 Million $1,554,540
Friends, Family
and Mgmt
• Paid in Capital: $2.15 Million
IRR:

Project 77%

Investors 71%

Friends, Family 96%

and Mgmt


Segmentation Market Breakdown
Teachers
86,000
1% All-Stars Internet
754,000 Dealers
13% 14%

Band
Geeks Indepen.
5,160,00 Dealers
0 46%
86% Large
Retail
Dealers
40%


Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Branded Guitar Picks

Branded Drum Sticks

Branded Bumper Stickers
Brochures
YouTube Videos Release
Banner Ads
TrueBeat Giveaway
Large Marching Competitions
Medium Marching Competitions
Small Marching Competitions
Drum Corps World Ad


Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
POP Display in
key Retailers


Sales by Channel
100
90
80
70
60
Percent

50
40
30
20
10
0
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
% Direct Online % B2B Online % B2B Retail

Yearly ACV Indirect Selling
• Independent Retailers
25 • Online E-tailers
• Guitar Center
• Sam Ash
20

15
Independent
Total ACV

10
E-Tailer
5
Large Retailer
0
0 2 4 6 8
-5
Year


• Discovery
• Online, free PDFs of educational value
• Instructional videos and tutorials
• Main SEO/SEM Tactics
• Keywords generated through Wordtracker:
• Music Education
• Music Theory
• MIDI
• Google Analytics
• Partnerships with links to our websites
• Bands of America
• Youth Education in the Arts
• Investments in website design, graphic designer, flash
videos, banner ads online


San Francisco, CA

Fort Worth, TX


RESEARCH &
OFFICE SPACE DEVELOPMENT
6,500 ft2 PRODUCTION
AREA
5,500 ft2

SALES

BREAK ROOM RAW MATERIALS FINISHED GOODS
& WIP HOLDING AREA HOLDING AREA


Cycle Time
Capacity Utilization
Capacity
100
250,000
250

80
200,000
200
Percentage
Seconds

60
150,000
150
Units

40
100,000
100

20
50,000
50

0
0
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6


Environmental:
•ISO 14000
Suppliers who uphold global
standards for environmental
sustainability.

VH1 Save the Music:
•Has helped 1.4 million students across
the country by creating more than
1,700 music education programs
•Unique product ID on box
•$10 will be donated for every
registered product ID


Retail: $175
Manufacturing: $88
Retail: $205
Manufacturing: $103

Retail: $215
Manufacturing: $113


• Funding Request
• First 6 months: $650,000
• First 3 years: $1,500,000
• Price Sensitivity Analysis
• We are able to decrease our price up to 15% while remaining NPV positive
• At Terminal Value 0, Investor IRR= 46%
Net Income
Cash Flows
12000000
$6,000,000
10000000
$5,000,000
8000000
$4,000,000
6000000
$3,000,000
Net Income
$2,000,000
4000000 Cash Flows
$1,000,000
2000000

0$-
$(1,000,000) 0 2 44 5 6 78
-2000000 0 1 2 3
Year
6


• 95% likelihood NPV will above $0


• 90% likelihood of an IRR above 30%


Risks Solutions
China trade policies, Back up suppliers in U.S.
restrictions, and regulations Constant communication with
Chinese suppliers
Damage to the facility Insurance

Chase Production Planning Adequate safety Stock

Moore’s Law- Quickly outdated High quality supplies
hardware
Threats from competition Price skimming, software
updates


• High IRR -> high return for investors
• Specific target market ->Word of mouth is important
• Price skimming to achieve increased purchase intent
• Keep costs low to ensure profitability
• Incorporate IS into operations to avoid
miscommunication
• Continual software updates to stay ahead


Thank You So Much For Coming


ACV ARM9 Micropressor and Moore’s Law
Operations Software Awareness Year 1
Administrative Software
Balance Sheet
Cash Flow Statement
Income Statement
Supply Chain
Base Case
Projected Sales in Units
House of Quality
Aggregate Plan
Make/Buy Analysis
Staffing Hierarchy
Base Cases
Purchase Intents

Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

Adobe Live
Cycle ES $17,399 $ - $1,200 $ - $ - $1,200 $899
Adobe Flex $2,793 $2,093 $598 $ - $ - $598 $299

Autodesk
Inventor $5,598 $ - $598 $ - $ - $598 $766
Autodesk
Vault $598 $ - $598 $ - $ - $598 $99

Autodesk
Manufacturing $11,196 $ - $598 $ - $ - $598 $199

AutoCAD
Electrical $22,392 $ - $598 $ - $ - $598 $599

Autodesk
Showcase $3,998 $ - $598 $ - $ - $598 $ 699

Total
Operations IT
Costs $63,974 $2,093 $4,788 $ - $ - $4,788 $3,560


Adobe Master
Collection $9,192 $ - $899 $ - $ - $899 $899.00

ISP (5 Mbps) $7,199 $7,199 $7,199 $7,199 $7,199 $7,199 $7,199

Networking Solution $7,459 $ - $ - $699 $ - $ - $ -

Hardware

Laptops $11,200 $ - $11,200 $ - $11,200 $ - $ -

Custom Workstations $66,730 $ - $66,730 $ - $76,739 $ - $ -

Host Gator Service $2,628 $2,628 $3,348 $5,859 $5,859 $5,859 $ -

InMotion VPS $1,019 $1,019 $1,019 $1,019 $1,019 $1,019 $1,019

SEM/SEO $10,400 $10,400 $12,480 $14,976 $22,464 $29,203 $37,964

Infusion CRM $4,939 $4,939 $4,939 $9,879 $9,879 $19,759 $39,518

Microsoft Office Suite $595 $595 $595 $ - $ - $595 $595

Mathematica $5,198 $ - $ - $5,198 $ - $ - $ -

PeaceTree 5 User $699 $ - $ - $ - $ - $ -
Security Cisco
Networking $1,266 $1,266 $1,266 $1,266 $1,266 $1,266 $1,266

Total Administrative
IT Costs $128,525 $28,047 $109,676 $46,095 $135,626 $65,800 $88,461

Total IT Costs $192,499 $30,140 $114,464 $46,095 $135,626 $70,588. $92,021

No SEO $182,099 $19,740 $101,984 $31,119 $113,162 $41,385 $54,057

Year 0 1 2 3 4 5 6
Minimum Cash Balance $ 79,000 $ 156,368 $ 406,925 $ 874,315 $ 1,313,565 $ 1,412,327 $ 1,793,700
Accounts Receivable $ - $ 171,362 $ 445,945 $ 958,154 $ 1,439,523 $ 1,547,756 $ 1,965,699
Raw Materials Inventory $ 48,551 $ 97,102 $ 256,754 $ 451,214 $ 577,421 $ 763,186 $ 903,090
Finished Goods Inventory $ 39,156 $ 78,312 $ 214,709 $ 385,405 $ 473,627 $ 638,053 $ 735,445
Current Assets $ 166,707 $ 503,146 $ 1,324,335 $ 2,669,090 $ 3,804,137 $ 4,361,324 $ 5,397,936
Gross Fixed Assets $ 174,301 $ 175,567 $ 304,053 $ 354,609 $ 493,105 $ 561,271 $ 611,827
Depreciation $ 0 $ 58,353 $ 116,707 $ 185,172 $ 281,336 $ 391,134 $ 452,688
Net Fixed Assets $ 174,301 $ 117,214 $ 187,346 $ 169,437 $ 211,768 $ 170,137 $ 159,139

TOTAL ASSETS $ 341,009 $ 620,360 $ 1,511,681 $ 2,838,527 $ 4,015,906 $ 4,531,461 $ 5,557,075

Accounts Payable $ 0 $ 46,148 $ 72,318 $ 135,354 $ 190,506 $ 215,642 $ 266,274
TOTAL Liabilities $ 0 $ 46,148 $ 72,318 $ 135,354 $ 190,506 $ 215,642 $ 266,274

Paid in Capital (Cumulative Plug) $ 649,413 $ 1,152,550 $ 1,533,061 $ 1,533,061 $ 1,533,061 $ 1,533,061 $ 1,533,061
Retained Earnings before
dividends $ -308,403 $ -578,338 $ -93,699 $ 2,261,727 $ 6,024,034 $ 9,731,220 $ 14,826,550
Dividends (Cumulative) $ 0 $ 0 $ 0 $ 1,091,617 $ 3,731,696 $ 6,948,463 $ 11,068,811
Total Equity $ 341,009 $ 574,212 $ 1,439,362 $ 2,703,172 $ 3,825,399 $ 4,315,819 $ 5,290,800

TOTAL LIABILTIES AND EQUITY $ 341,009 $ 620,360 $ 1,511,681 $ 2,838,527 $ 4,015,906 $ 4,531,461 $ 5,557,075

Net Working Capital Balance $ 166,707 $ 456,998 $ 1,252,016 $ 2,533,735 $ 3,613,631 $ 4,145,681 $ 5,131,661
Inventory Days COGS 0.09 0.16 0.16 0.14 0.16 0.15


(Thousands of Dollars) Year
0 1 2 3 4 5 6

Initial Investment in
Fixed Assets -174,301
Net Income -308,403 -269,934 484,638 2,355,427 3,762,306 3,707,186 5,095,330
+ Depreciation 0 58,353 58,353 68,465 96,164 109,797 61,554
- Change in New
Working Capital -166,707 -290,290 -795,018 -1,281,719 -1,079,895 -532,050 -985,980
- Change in Fixed
Assets (enter as neg. #) 0 -1,266 -128,486 -50,556 -138,495 -68,166 -50,556
Net Cash Flow -475,111 -503,137 -380,511 1,091,617 2,640,079 3,216,766 4,120,348
Terminal Value of
Business * 7,148,370
Total Cash Flow -649,413 -503,137 -380,511 1,091,617 2,640,079 10,365,137 4,120,348
Investor Cash Flows -519,530 -402,509 -304,409 764,131 1,848,055 7,255,596 2,884,243
Friends and Family
Cash Flows -129,882 -100,627 -76,102 327,485 792,023 3,109,541 1,236,104


Year
1 2 3 4 5 6

B2B Retail Units Sold 3,808 9,638 21,102 30,773 37,581 46,226
% Sold through B2B Retail 40% 39% 38% 37% 36% 35%
B2B Retail Unit Price 94 94 89 89 74 74
B2B Retail Revenue 358,849 908,158 1,882,780 2,745,580 2,789,249 3,430,924
B2B Online Units Sold 669 1,759 4,003 6,073 7,722 9,901
% Sold through B2B Online 7% 7% 7% 7% 7% 8%
B2B Online Unit Price 94 94 89 89 74 74
B2B Online Revenue 63,094 165,795 357,212 541,855 573,182 734,913
Direct Online Units Sold 5,033 13,227 30,096 45,653 58,052 74,432
% Sold through Direct Online 53% 54% 55% 55% 56% 57%
Direct Online Unit Price 188 188 178 178 148 148
Direct Online Revenue 948,566 2,492,586 5,370,358 8,146,297 8,617,272 11,048,763



Total Units Sold 9,512 24,625 55,202 82,499 103,356 130,561

Total Revenue $ 1,370,510 $ 3,566,541 $ 7,610,350 $ 11,433,733 $ 11,979,704 $ 15,214,601
2% 6% 14% 20% 25% 32%

Variable Costs $ 599,262 $ 1,069,582 $ 2,212,479 $ 3,211,266 $ 3,662,045 $ 4,577,877

Fixed Production Costs $ 242,945 $ 250,233 $ 257,741 $ 265,473 $ 273,437 $ 281,640

Total Cost of Goods Sold $ 842,208 $ 1,319,816 $ 2,470,220 $ 3,476,739 $ 3,935,482 $ 4,859,517

Gross Profit $ 528,302 $ 2,246,724 $ 5,140,130 $ 7,956,993 $ 8,044,221 $ 10,355,083

Start-Up Costs (non balance sheet) $ 308,403

Fixed Administrative Costs $ 339,443 $ 1,061,265 $ 1,335,978 $ 2,240,396 $ 2,502,043 $ 2,925,716

Marketing Costs $ 593,615 $ 872,566 $ 1,188,138 $ 1,443,748 $ 1,783,477 $ 2,128,764

Depreciation $ 58,353 $ 58,353 $ 68,464 $ 96,164 $ 109,797 $ 61,554

Earnings Before Tax $ (308,403) $ (463,109) $ 254,538 $ 2,547,549 $ 4,176,685 $ 3,648,904 $ 5,239,047

Taxes $ - $ - $ 91,633 $ 917,117 $ 1,503,606 $ 1,313,605 $ 1,886,057

Net Income $ (308,403) $ (463,109) $ 162,904 $ 1,630,431 $ 2,673,078 $ 2,335,298 $ 3,352,990
COGS % Sales 61% 37% 32% 30% 33% 32%
Gross Margin 39% 63% 68% 70% 67% 68%
Net Income % Sales -34% 5% 21% 23% 19% 22%
S,G&A % Sales 72% 56% 34% 33% 37% 34%


Bases Model - Base Case
Band-Geeks Teachers All-Stars
Unit Price $ 215 $ 215 $ 215
Target Users 5,160,000 86,000 754,000
Total Adjusted Purchase Intent Trial 40.53% 42.54% 45.19%

Awareness 4.43% 0.77% 1.79%
Awareness generated from Competition 0.00% 0.00% 0.00%

Total Awareness 4.43% 0.77% 1.79%
ACV 9.60% 9.60% 9.60%
Trial Rate (Total Adj Trial x Awareness x ACV) 0.17% 0.03% 0.08%

Trial Users (Trial Rate x Target Users) 8,898 27 587
Units at Trial 1 1 1
Total Trial Units 8,897 27 587
Loss to Competition 0% 0% 0%
Total Trial Units after loss to Competition 8,897 27 587

Total Trial Units per Year 9,512
Revenue realized at Retail Price $ 2,045,103
% Distribution Unit Price
Gross Sales from Direct Online $ 1,082,268 52.92% $215
Gross Sales from B2B Online $ 75,670 7.04% $113
Gross Sales from B2B Retail $ 430,377 40.04% $113

Gross Revenue $ 1,588,316
Total Marketing Push Expenses $ 341,943
Total Marketing Pull Expenses $ 40,000


Year 1 2 3 4 5 6

Independent 85% 3,805 85% 12,751 45% 14,705 45% 19,870 44% 29,166 44% 35,598
Internet 15% 672 15% 2,328 16% 5,214 16% 7,308 17% 11,175 18% 14,251

Guitar Center 0 - 0 - 32% 10,408 32% 14,084 31% 20,626 31% 25,197

Sam Ash 0 - 0 - 7% 2,392 7% 3,218 7% 4,673 7% 5,765

Our Total Indirect sales 1% 4,477 1% 15,079 1% 32,719 1% 44,481 1% 65,640 1% 80,811


Make Buy
Additional
Equipment Materials Other Materials
Labor
Year 1 54,790 14,845 0 40,300 142,020

Year 2 0 49,549 28,735 46,345 474,019

Year 3 31,075 98,158 29,885 53,297 939,041

Year 4 31,075 137,608 31,080 61,291 1,316,450

Year 5 88,865 184,525 64,646 70,485 1,765,286

Year 6 68,365 230,867 67,232 81,058 2,208,630

SUM 274,170 715,552 221,578 352,776

TOTAL COST $1,564,076 $6,845,445


CEO
$130,000

Operations Marketing
IS Manager Accountant Secretary
Manager Manager
$79,500 $16.90/hr $29,990
$79,500 $79,500

Assembly Line Graphic Mechanical Electrical Software
Sales Staff IS Staff
Worker Designer Engineer Engineer Engineer (2)
$43,480 $19.12/hr
$27,630 $46,750 $62,500 $62,250 $68,500


CEO
$158,165

Operations Marketing
CFO IS Manager Secretary
Manager Manager
$96,724 $96,724 $36,487
$96,724 $96,724

Floor Graphis Mechanical Electrical Software
Accountant (2) Sales Staff (4) IS Staff (2)
Supervisor Designer (2) Engineer Engineer (2) Engineer (3)
$41,123 $52,900 $46,537
$49,353 $56,879 $76,040 $79,387 $83,340

Assembly Line
Janitorial Staff
Worker (11)
$27,492
$33,616


Bases Model - Base Case
Year 1
Band-Geeks Teachers All-Stars
$ $ $
Unit Price 215.00 215.00 215.00

Target Users 5,160,000 86,000 754,000
Total Adjusted Purchase Intent Trial 40.53% 42.54% 45.19%

Awareness 4.43% 0.77% 1.79%
Awareness generated from Competition 0.00% 0.00% 0.00%
Total Awareness 4.43% 0.77% 1.79%
ACV 9.60% 9.60% 9.60%
Trial Rate (Total Adj Trial x Awareness x ACV) 0.17% 0.03% 0.08%
Trial Users (Trial Rate x Target Users) 8,898 27 587

Total Trial Units 8897.90 27.12 587.08
Loss to Competition 0% 0% 0%
Total Trial Units after loss to Competition 8897.90 27.12 587.08
Total Trial Units per Year 9512.11


Year 2
Band Geeks Teachers All Stars
TRIAL UNITS
Target Users 5160000 86000 754000
Total Adjusted Trial (Adj. Def + Adj. Prob) 40.55% 42.61% 45.24%

Awareness 8.57% 0.82% 2.36%
ACV 14.40% 14.40% 14.40%

Trial Rate (Total trial x Awareness x ACV) 0.005005946 0.000502583 0.001535

Trial Users (Trial Rate x Target Users) 25830.68219 43.22214528 1157.753
Total trial Units 25830.68219 43.22214528 1157.753
Loss To Competition
Total Trial Units Per Year 27031.6576
Revenue: $5,811,806.38

Units after loss to competition 21625.3
Final Revenue $4,649,445.11


Year 3
TRIAL UNITS
Target Users 5160000 86000 754000

Awareness 12.85% 0.86% 2.98%
ACV 23.20% 23.20% 23.20%


Loss To Competition
Revenue: $13,726,465.45



Year 4
TRIAL UNITS
Target Users 5160000 86000 754000

Awareness 17.15% 0.93% 3.61%
ACV 27.60% 27.60% 27.60%


Loss To Competition
Revenue: $21,716,008.35



Year 5

TRIAL UNITS
Target Users 5160000 86000 754000

Awareness 21.45% 1.00% 4.23%
ACV 32.00% 32.00% 32.00%


Loss To Competition
Revenue: $28,623,412.34



Year 6
TRIAL UNITS
Target Users 5160000 86000 754000

Awareness 25.75% 1.07% 4.86%
ACV 34.40% 34.40% 34.40%


Loss To Competition
Revenue: $37,405,212.23



Year 1 Base Case Worst Case Best Case Costs

Impressi Total Band- Band- Band-
Promotion Vehicle ons Target Mkt Geeks Teachers All-Stars Geeks Teachers All-Stars Geeks Teachers All-Stars Total Cost CPM
PULL 6,000,000
Branded Guitar Picks 6,000,000
Branded Drum Sticks 6,000,000
Branded Bumper
Stickers 6,000,000
Brochures 6,000,000

Youtube Videos 75,000 6,000,000 0.125% 0.078% 0.078% 0.100% 0.063% 0.063% 0.167% 0.104% 0.104%

33,000,0 $ $
Banner Ads 00 6,000,000 2.365% 0.039% 0.346% 2.365% 0.039% 0.339% 2.365% 0.039% 0.346%165,000.00 5.00
$
TrueBeat Giveaways 6,553 6,000,000 0.027% 0.027% 0.000% 0.022% 0.022% 0.022% 0.036% 0.036% 0.000%185,000.00
Large Marching $
Competitions 666,000 6,000,000 0.944% 0.126% 0.630% 0.708% 0.094% 0.472% 1.417% 0.189% 0.944%95,000.00
Medium Marching $
Competitions 222,001 6,000,000 0.315% 0.042% 0.210% 0.218% 0.031% 0.157% 0.472% 0.063% 0.315%65,000.00
Small Marching $
Competitions 111,001 6,000,000 0.157% 0.021% 0.105% 0.118% 0.016% 0.079% 0.231% 0.031% 0.154%17,894.44
$ $
Drum Corps World Ad 28,500 6,000,000 0.083% 0.024% 0.012% 0.067% 0.019% 0.010% 0.111% 0.032% 0.016%9,340.00 51.88
PUSH 6,000,000
$
POP Display in Key 158,222 6,000,000 0.132% 0.132% 0.132% 0.105% 0.105% 0.105% 0.176% 0.176% 0.176%40,000.00

Public Relations 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.283% 0.283% 0.283%
$
Total 4.432% 0.772% 1.795% 3.986% 0.673% 1.530% 5.258% 0.953% 2.338%577,234.44
Combined 6.999% 6.189% 8.549%


Year 6 Base Case Worst Case Best Case Costs

Impressi Total Band- Band- Band-
Promotion Vehicle ons Target Mkt Geeks Teachers All-Stars Geeks Teachers All-Stars Geeks Teachers All-Stars Total Cost CPM
PULL 6,279,570
Branded Guitar Picks 6,279,570
Branded Drum Sticks 6,279,570
Branded Bumper
Stickers 6,279,570
YouTube Videos
Release 75000 6,279,570 0.119% 0.075% 0.075% 0.096% 0.060% 0.060% 0.159% 0.100% 0.100%
33,000,0 $ $
Banner Ads 00 6,279,570 2.260% 0.038% 0.330% 2.260% 0.038% 0.330% 2.260% 0.038% 0.330%165,000.00 5.00
Large Marching $
Competitions* 666,000 6,279,570 0.944% 0.126% 0.630% 0.708% 0.094% 0.472% 1.417% 0.189% 0.944%185,000.00
Medium Marching $
Competitions* 222,001 6,279,570 0.315% 0.042% 0.210% 0.218% 0.031% 0.157% 0.472% 0.063% 0.315%95,000.00
Small Marching $
Competitions* 111,001 6,279,570 0.157% 0.021% 0.105% 0.118% 0.016% 0.079% 0.231% 0.031% 0.154%65,000.00
$ $
Drum Corps World Ad 28500 6,279,570 0.079% 0.023% 0.011% 0.064% 0.018% 0.009% 0.106% 0.030% 0.015%9,340.00 51.88
$
1,273,859.0
Student online Discount 3750.89 6,279,570 3
PUSH 6,279,570
POP Display in key $
Retailers 158222 6,279,570 0.126% 0.126% 0.126% 0.101% 0.101% 0.101% 0.168% 0.168% 0.168%40,000.00
6,279,570
Public Relations 6,279,570 0.283% 0.283% 0.283% 0.283% 0.283% 0.283% 0.283% 0.283% 0.283%
Word of Mouth
Cumulative 6,279,570 21.500% 0.358% 3.142% 21.500% 0.358% 3.142% 21.500% 0.358% 3.142%
$
1,833,199.0
Total 25.784% 1.091% 4.911% 25.347% 0.999% 4.633% 26.596% 1.259% 5.451%3
Combined 31.787% 30.979% 33.307%

Cumulative PI: All Stars Cumulative PI: Teachers
60.00% 60.00%

y = -1E-07x3 + 6E-05x2 - 0.008x + 0.947
50.00% R² = 0.998
50.00%

40.00%
40.00%

30.00%
30.00%

20.00%
20.00%

10.00%

10.00%

0.00%
y = -8E-08x3 + 3E-05x2 - 0.004x + 0.706
$- $100.00 $200.00 $300.00 $400.00 R² = 0.999
0.00%
Cumulative PI $- $100.00 $200.00 $300.00 $400.00

Poly. (Cumulative Poly.…
PI )


Cumulative PI: Band Geeks Cumulative Purchase Intent
50.00% 60.00%

50.00%
40.00%

40.00%
30.00%

30.00%

20.00%
20.00%

10.00%
10.00%
y = -8E-08x3 + 3E-05x2 - 0.004x + 0.659
R² = 0.999 y = -8E-08x3 + 3E-05x2 - 0.004x + 0.686
R² = 0.999
0.00% 0.00%
$- $100.00 $200.00 $300.00 $400.00 $- $100.00 $200.00 $300.00 $400.00
Poly.…
Poly.…


TrueBeat Final Presentation

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Editor's Notes