Dataotuan.comChinese Daily Deal Websites    2011 October Report         Warm Winter Deals &Shanghai’s Quality over Beijing...
Table of Contents   Specifications   Main Daily Deal Websites Analytics   Deals Overall Comparison   Regions & Cities...
Specifications 1 – Data Definitions1.   All the data have been collected in the period Oct. 1-31, 2011.2.   Number of deal...
Specifications 2 - Categories Deals category/subcategory specification by Dataotuan.     Dining            Leisure       ...
Top Daily Deal Websites – Market Share 1 In terms of total revenue, Lashou has the biggest market share (12.7%). The top...
Top Daily Deal Websites – Market Share 2 In the past few months the movement in the top 10 consisted mostly of the same  ...
Sites Ranking Comparison In the past three months, Lashou/24quan/58tuan increased steadily in Revenue. Lashou occupied t...
Sites Pricing strategy The average discount of all the daily deals is 64%, the average price is 137 Rmb. The discount of...
Deals Overall Comparison Comparing the statistics from May to October the amount of deals keeps  increasing, but they gen...
Deals Category Comparison Dining deals make up 30.2% of all deals launched, followed by Life service deals (23.7%) and Le...
Daily Deals in Different Regions In East China the most local deals (Dining, Leisure and Life services) are  launched. So...
Daily Deals Market                             Region by Region                                                           ...
Daily Deals in Different Cities Revenue wise, the group-buying market in Tier 1 cities is much more developed than in Tie...
Dataotuan – Sales Tools IIf you want to enter a new city you want to know; Who are the good merchants Where can you find...
Top Deals Analytics – Deal Categories Shopping accounts for 36.8% of the highest grossing top deals. Dining deals are  th...
Top Deals Analytics – Deal Sites   In October, Dianping lost its top position to Meituan.   The reason for this change m...
Dataotuan – Sales Tools IIIf you want to sell more, you need to know Which deals sell Which categories sell More info a...
Seasonal Deals – Household Deals A Large numbers of house-hold deals launched in October. Epecially bedding deals sold pa...
Seasonal Deals – Warm Products, like warm-underwear/warm-plasters, are hot as well.                      © Dataotuan - bl...
Seasonal Deals - Travel Although Oct. and Nov. are in between two national holidays, travel deals are still popular. Merc...
Seasonal Deals – Wedding Innovation Wedding-photography products show innovation. It’s not just photography, butthey’re n...
Summary 11. The trend of the Chinese Daily Deal market –   Deals’ Quantity keeps going up but market seems more rational....
Summary 24. Dianping lost the top position of the top deals ranking list. In October, Dianping lost the top position, Mei...
About Dataotuan.comDataotuan, a unique daily deal aggregator and analytics platform in China,was started with 2 goals in m...
Dataotuan Tracks & CollectsDataotuan Tracks                                            Dataotuan Collects125 of the main D...
Dataotuan SellsDaily Deal websites     Sales Tool to help Source & Re-target deals as well as explore new cities     Dai...
Dataotuan Announcements -1 Dataotuan Singapore is out of its soft launch, see singapore.dataotuan.com Dataotuan Malaysia...
Dataotuan Map Announcements - 2 Dataotuan has Customizable Deal Maps for each Country                      © Dataotuan - ...
Dataotuan Mobile Announcements - 3 Dataotuan has Mobile HTML5 websites for each Country                      © Dataotuan ...
Contact Dataotuan We’re happy to help you, please contact us at:        Chinese +86 13761796676                           ...
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The Chinese Daily Deal Market in October 2011 - Warm Deals & Shanghai's Quality over Beijing's Quantity

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An overview of the Chinese Daily Deal (Group-buying Market) in October 2011.
Who are the main players, what is the trend of the market, how does the market develop in different regions, and what are latest highlights. This report looks at the differences between cities and marketshares.

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The Chinese Daily Deal Market in October 2011 - Warm Deals & Shanghai's Quality over Beijing's Quantity

  1. 1. Dataotuan.comChinese Daily Deal Websites 2011 October Report Warm Winter Deals &Shanghai’s Quality over Beijing’s Quantity Published: Nov. 30, 2011 Data source: Dataotuan.com 2011 Oct. 1-31 © Dataotuan - blog.dataotuan.com – Oct. 2011
  2. 2. Table of Contents Specifications Main Daily Deal Websites Analytics Deals Overall Comparison Regions & Cities Top Deals Analytics Seasonal Deals Summary About Dataotuan Dataotuan Tracks & Helps Dataotuan Sells Dataotuan Announcements – Countries, Maps, Mobile Contact © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 2
  3. 3. Specifications 1 – Data Definitions1. All the data have been collected in the period Oct. 1-31, 2011.2. Number of deal sites tracked: 1253. Number of cities tracked: 3454. Definitions: ① Nr. Deals – number of deals closed with the merchants and launched on the deal sites. (including the number of failed deals) ② Nr. Sold – total number of times that the consumers bought deals. ③ Revenue: Nr.Sold * Current price (the price the consumer pays) ④ Top Deals – the 500 deals which generated the most revenue. ⑤ Local deals – the localized service deals, including dining, leisure and life services. Normally they are only available for consumers from a specific city. *See for a full overview of what data Dataotuan has “Dataotuan Tracks & Collects” © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 3
  4. 4. Specifications 2 - Categories Deals category/subcategory specification by Dataotuan. Dining Leisure Life Shopping Others Local Cuisine Recreation/Games Photography Food/Beverage Lucky draw Seafood/Buffets Film/Exhibitions Car Maintenance Skin care/Make-up Charity donation Drinks/Dessert Drama/Shows Pet Care Household Asian Food Travel Education/Training Clothing/Footgear General vouchers Western Food KTV Medical Services Jewelry/Accessories for supermarkets, gasoline station, Hotpot/BBQ Sports/Fitness Hair/Nail Beauty Kids mobile phone minutes, etc. Dining Others Leisure Others Beauty/Massage Electronic Products Life Others Shopping Others © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 4
  5. 5. Top Daily Deal Websites – Market Share 1 In terms of total revenue, Lashou has the biggest market share (12.7%). The top 20 deal sites in total account for 88.9% of the market share. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  6. 6. Top Daily Deal Websites – Market Share 2 In the past few months the movement in the top 10 consisted mostly of the same players changing position. Top 10 Websites (Revenue) Aug Sept Oct QQ 12.0% 55tuan 10.3% Lashou 12.7% 55tuan 9.6% Lashou 10.0% Meituan 12.0% Lashou 9.0% Ftuan 9.2% 55tuan 9.3% Meituan 7.0% Meituan 8.8% 58tuan 9.1% Dianping 6.8% 58tuan 8.2% 24quan 6.0% Manzuo 6.6% Dianping 6.6% Dianping 5.4% Nuomi 5.8% 24quan 5.4% Nuomi 5.3% 24quan 5.6% Nuomi 5.3% Manzuo 3.9% 58tuan 5.0% Manzuo 5.3% Ftuan 3.7% Ftuan 4.3% Gaopeng 3.7% Ganji 3.5% Total 71.7% Total 72.8% Total 70.9% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 6
  7. 7. Sites Ranking Comparison In the past three months, Lashou/24quan/58tuan increased steadily in Revenue. Lashou occupied the top position in Revenue. Top 10 Websites Rankings Nr. of Deals Total Nr. Sold RevenueRank Aug Sept Oct Aug Sept Oct Aug Sept Oct 1 QQ 55tuan 55tuan QQ Lashou Meituan QQ 55tuan Lashou 2 55tuan 24quan Lashou Lashou Meituan Lashou 55tuan Lashou Meituan 3 Lashou 58tuan 58tuan Meituan 55tuan 55tuan Lashou Ftuan 55tuan 4 24quan Lashou 24quan 55tuan Manzuo Nuomi Meituan Meituan 58tuan 5 Gaopeng Meituan Meituan Ganji Nuomi Ganji Dianping 58tuan 24quan 6 58tuan Gaopeng Gaopeng Nuomi Ganji Manzuo Manzuo Dianping Dianping 7 Meituan Ftuan Ftuan Manzuo 24quan 58tuan Nuomi 24quan Nuomi 8 Ftuan Manzuo Manzuo 24quan Dianping 24quan 24quan Nuomi Manzuo 9 Manzuo Nuomi Nuomi Dianping 58tuan Dianping 58tuan Manzuo Ftuan 10 Nuomi Ganji Didatuan Gaopeng Ftuan Mengmai Ftuan Gaopeng Ganji © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  8. 8. Sites Pricing strategy The average discount of all the daily deals is 64%, the average price is 137 Rmb. The discount of the top 10 deal sites ranges from 59% to 67%; The average price ranges from 93.3 to 190.2 Rmb. Overall price/deal: 137 Rmb Average Price 200 190.2 180 160 140 120 100 93.3 80 60 40 20 0 拉手 美团 窝窝团 58团 24券 点评团 糯米 满座 F团 赶集 Overall average discount: 64% Average Discount 68% 67% 66% 64% 62% 60% 59% 58% 56% 54% Lashou Meituan 55tuan 58tuan 24quan Dianping Nuomi Manzuo Ftuan Ganji © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  9. 9. Deals Overall Comparison Comparing the statistics from May to October the amount of deals keeps increasing, but they generate again on average less and less revenue. Interestingly, the average price per deal decreased and the average Nr.Sold increased in Oct., which is against the overall trend in the last 5 months. 129193 Nr. Deals 118732 23984 Average Revenue 102294 20227 78752 17031 58509 13570 13322 1214945688 May June July Aug Sept Oct May June July Aug Sept Oct Average Price 1325 (Rmb) Nr. Sold 148 137 137 126 112 806 96 588 454 468 398 May June July May June July Aug Aug© Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 Sept Oct Sept Oct
  10. 10. Deals Category Comparison Dining deals make up 30.2% of all deals launched, followed by Life service deals (23.7%) and Leisure deals (23%). Dining deals are the cheapest, with the smallest discount. Life services deals are the most expensive, even after the biggest discount. 6.1% 17.0% 30.2% 23.7% 23.0% Dining Leisure Life Shopping Average Nr. Sold 329 261 147 1133 Average Price (Rmb) 80 124 213 132 Average Discount 52% 63% 81% 62% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  11. 11. Daily Deals in Different Regions In East China the most local deals (Dining, Leisure and Life services) are launched. Southwest and especially Northwest China are trailing behind. In North China the average deal price is the highest, in Central China its the lowest. Nr. of Local Average Nr. Sold/ Average Price/ Average Deals Deal Deal (Rmb) Discount East China 37,148 219 136 64% Central China 11,200 194 106 66% North China 15,188 259 160 67% South China 13,920 198 151 65% Northeast China 8,862 186 109 61% Northwest China 3,996 234 128 65% Southwest China 6,961 251 135 65% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 11
  12. 12. Daily Deals Market Region by Region 109 8,862 160 128 15,188 3,996 136 106 135 37,148 11,200 6,961 13,920 151Average Price/DealNr. of Local Deals © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  13. 13. Daily Deals in Different Cities Revenue wise, the group-buying market in Tier 1 cities is much more developed than in Tier 2 cities. Tianjin is an exception in terms of Total Nr. Sold and Average Nr. Sold per deal. Beijing is the biggest group-buy market. Compared with Shanghai, over 50% more deals are launched in Beijing, but the average Nr. Sold per deal in Shanghai is significantly higher than Beijing, indicating a higher deal quality. Average Average Nr. Average Revenue Price/Deal Nr. Deals Total Nr. Sold Sold/Deal Discount Ranking (Rmb) Beijing 282 193 3.3 7505 2118113 1 Shanghai 404 184 3.1 4941 1997697 2 Tier 1 Guangzhou 248 158 3.4 3571 887243 3 Shenzhen 229 179 3.5 3361 768229 4 Tianjin 296 141 3.2 2928 866735 5 Hanzhou 184 158 3.5 2516 463195 6 Tier 2 Chongqing 262 128 3.7 2265 593550 7 Xiamen 156 185 4.0 1812 283111 8 © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  14. 14. Dataotuan – Sales Tools IIf you want to enter a new city you want to know; Who are the good merchants Where can you find them What is their daily deal history Who are your competitors How competitive is it What is their sales strategy What is their pricing strategyContact wenli@dataotuan.comWe help you with:Customized reports, merchant details, raw data, live data and more. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  15. 15. Top Deals Analytics – Deal Categories Shopping accounts for 36.8% of the highest grossing top deals. Dining deals are the 2nd most popular category among the top deals (28.7%). Movies, a sub-category of Leisure, account only for 9.8% of all the top 500 deals in October. Cold weather is coming, so winter-seasonal deals are getting popular. (See more on the Seasonal deals analytics) Top Deals – Oct. Leisure-Movie 9.8% Dining-Hotpot/BBQ 9.5% Shopping-Clothing/Footgear 8.2% Shopping-Food/Beverage 6.6% Life-Photography 6.0% Dining-Local Cuisine 6.0% Shopping-Household 5.8% Leisure-Travel 4.4% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 15
  16. 16. Top Deals Analytics – Deal Sites  In October, Dianping lost its top position to Meituan.  The reason for this change might be that Dianping stabilized the amount of launched deals, while Meituan continues launching more deals, following the overall trend. Others, Meituan, 12.5% 17.1% Ftuan, 2.0%24quan, 2.9% Juhuasuan, 3.9% Didatuan, Dianping, 4.1% 11.6%Manzuo, 4.2% Gaopeng, 4.4% Nuomi, 8.5% Ganji, 4.8% 55tuan, 5.0% Lashou, 8.5% Ayatuan, 58tuan, 5.3% 5.2% © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 16
  17. 17. Dataotuan – Sales Tools IIIf you want to sell more, you need to know Which deals sell Which categories sell More info about active Group-buying merchants The pricing strategy of different deal sites in different cities The sales strategy of different deal sites in different cities The differences in consumer behavior per region/cityContact wenli@dataotuan.comWe help you with:Customized reports, raw data, live data dashboard and more. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  18. 18. Seasonal Deals – Household Deals A Large numbers of house-hold deals launched in October. Epecially bedding deals sold particularly well. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  19. 19. Seasonal Deals – Warm Products, like warm-underwear/warm-plasters, are hot as well. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  20. 20. Seasonal Deals - Travel Although Oct. and Nov. are in between two national holidays, travel deals are still popular. Merchants use good sales promotions to attract customer’s attention, like an “off-season sale”. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  21. 21. Seasonal Deals – Wedding Innovation Wedding-photography products show innovation. It’s not just photography, butthey’re now combined with tourism. Couples who plan to marry can get morebeautiful photos, as well as sweet travel memories. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  22. 22. Summary 11. The trend of the Chinese Daily Deal market – Deals’ Quantity keeps going up but market seems more rational. October keeps the same trend from the previous months, while more deal are launched, and the average Revenue is getting less. Nevertheless, the average price per deal decreased and the average Nr.Sold increased in Oct., which is against the overall trend in the last 5 months.2. In the top 10 it were mostly the same players changing position. Lashou made it this month to the no.1 position for the revenue ranking. In the past 3 months, Lashou/58tuan/24quan have been climbing the ranks step by step in revenue and market share.3. There is a big difference among different city tiers in China Revenue wise, the group-buy market in Tier 1 cities is much more developed than Tier 2 cities. Tianjin is an exception in terms of Total Nr. Sold and Average Nr. Sold per deal. Beijing is the biggest group-buy market. > 50% more deals than Shanghai Shanghai has better deal quality; Average Nr. Sold/deal is higher than Beijing. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011
  23. 23. Summary 24. Dianping lost the top position of the top deals ranking list. In October, Dianping lost the top position, Meituan is the new leader in quality. The reason for this change might be that Dianping stabilized the amount of launched deals, while Meituan continues launching more deals, following the overall trend.5. Product innovation/seasonal adaptation. Winter is coming and warm-underwear/warm plasters, are helping. Large numbers of house-hold deals were launched in October. Especially bedding deals sold particularly well, fitting the stay warm scenario Travel deals are still popular, despite there not being an official holiday. Merchants use good sales promotions to attract customer, like “off-season sales”. Wedding-photography products show innovation. It’s not just photography, but they’re now combined with tourism. Travel and good photos are a good combi. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 23
  24. 24. About Dataotuan.comDataotuan, a unique daily deal aggregator and analytics platform in China,was started with 2 goals in mind.1. To recommend the best deals to our users based on where they are, what they like and when they want it as well as giving them tools to manage them2. To analyze the deal data in order to find out what constitutes the best daily deal © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 24
  25. 25. Dataotuan Tracks & CollectsDataotuan Tracks Dataotuan Collects125 of the main Daily Deal Sites Number of Deals Gross revenue Province, City, District, Category, Sub Cat.345 cities in Mainland China(*) Deals & Revenue per District Number of “real’ active Cities/Provinces5000 – 10000 new deals every day Deal Title Price (Original, Current, Abs. And % Discount) Number of Sold Deals Category/Sub Category Availability in Time City, District, Latitude/Longitude Weather & more *Dataotuan adds new Daily Deal websites on a regular basis based on quality and time of existence. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 25
  26. 26. Dataotuan SellsDaily Deal websites  Sales Tool to help Source & Re-target deals as well as explore new cities  Daily Deal Predictor  Competition Analysis  City Market Entry  SWOT of your website or the competitionAnalysts and Investors  Estimates of the Gross Revenue of the main Daily Deal websites.  Revenue trends for the main Daily Deal websites  Detailed market analysis for all tier cities in Mainland China.  Detailed category analysis for provinces & 1st and 2nd tier cities  Daily Deal Winners & Losers benchmarkMerchant Advisor:  Select the most relevant daily deal website for your offer  Help to decide discount & pricing etc based on Dataotuan data. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 26
  27. 27. Dataotuan Announcements -1 Dataotuan Singapore is out of its soft launch, see singapore.dataotuan.com Dataotuan Malaysia is out of its soft launch, see malaysia.dataotuan.com Dataotuan Philippines is out of its soft launch, see philippines.dataotuan.com Dataotuan Taiwan is out of its soft launch, see taiwan.dataotuan.com Dataotuan Australia is in soft launch, see australia.dataotuan.comDataotuan offers from now on also the sales & data products forSingapore, Malaysia, The Philippines, Taiwan & AustraliaNZ & Indonesia are expected to be data ready in the coming month.If you like Dataotuan to track a specific country, please contact us © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 27
  28. 28. Dataotuan Map Announcements - 2 Dataotuan has Customizable Deal Maps for each Country © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 28
  29. 29. Dataotuan Mobile Announcements - 3 Dataotuan has Mobile HTML5 websites for each Country © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 29
  30. 30. Contact Dataotuan We’re happy to help you, please contact us at: Chinese +86 13761796676 Email: wenli@dataotuan.com English +86 13801660890 Email: gemme@dataotuan.com Read more on blog.dataotuan.com Follow us on twitter.com/dataotuan weibo.com/dataotuan Subscribe to our Reports reports@dataotuan.com The objective of this report is to offer insights into the Chinese Daily Deal industry. Data are collected from the main Chinese deal websites and offer a reliable indication of the Chinese daily deal market The daily deal websites that unfortunately are not included due to not providing correct data access (api)is groupon.cn. QQ changed its business mode.It’s not a daily deal site anymore.So Dataotuan excludes QQs data from 2011 Sep. Please contact us if you have any questions/remarks related to this report. © Dataotuan - blog.dataotuan.com – www.dataotuan.com - Oct. 2011 30

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