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• CEO at PianoMedia.eu (Bratislava, Slovakia)• Teacher of online journalism• Formerly reporter, editor, editor-in-chief  a...
USA 2017UK 2019Finland 2021Poland 2025RUSSIA URBAN2026Slovakia 2028France 2029Germany 2030RUSSIA 2036Mongolia 2038
Zdroj: Mediaresearch, 2010                       28
29
Cable-TV internet model   Flat fee payment for country-wide    premium content access
Cable-TV internet model   Flat fee payment for country-wide    premium content accessResulting in:     Immediate subscri...
Piano         Non-Piano         0     1          2           3         4          5          6    7   88,00%              ...
• National system helped the media to  explain themselves.
• National system helped the media to  explain themselves.• Small fee + easy payment + habbit  = it is just easier to pay ...
• National system helped the media to  explain themselves.• Small fee + easy payment + habbit  = it is just easier to pay ...
• Different content works for different  publishers.
• Different content works for different  publishers.• Helpdesk – 1200 questions in the• first month.
• Different content works for different  publishers.• Helpdesk – 1200 questions in the• first month.• Payment methods – di...
• All current articles• All current video• Reader’s discussion forums• Týždeň Blogs• Selected featured articles and video
October   november   December   January   February   March   April   MayOctober 2010 – May 2011Joined Piano in May 2011,mo...
••••
Content behind Pianos paywall:• Opinions section• Discussion Forums• Flash version of the printed paper• Petrol prices• Ki...
scale in % compared to 2006      500      450      400      350      300      250      200      150      100       50     ...
scale in % compared to 2006       800       700       600       500       400       300       200       100        0      ...
Unique users + 3,7 %Page views + 5,7 %
• One year of negotiations• Piano Media independent from  publishers• € 1 million investment into technology
• Pay-per-click ad   • Enterprise CMS     • New media  network.             producer             consultancy,• Operating i...
1.   Technology2.   Know-how3.   Support4.   Sales
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Tomas Bella

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Tomas Bella

  1. 1. • CEO at PianoMedia.eu (Bratislava, Slovakia)• Teacher of online journalism• Formerly reporter, editor, editor-in-chief at the most popular Slovak news portal “SME“Twitter: @kvasinka @pianosystem
  2. 2. USA 2017UK 2019Finland 2021Poland 2025RUSSIA URBAN2026Slovakia 2028France 2029Germany 2030RUSSIA 2036Mongolia 2038
  3. 3. Zdroj: Mediaresearch, 2010 28
  4. 4. 29
  5. 5. Cable-TV internet model  Flat fee payment for country-wide premium content access
  6. 6. Cable-TV internet model  Flat fee payment for country-wide premium content accessResulting in:  Immediate subscription revenue, no investment  Greater payment acceptance by users
  7. 7. Piano Non-Piano 0 1 2 3 4 5 6 7 88,00% 20,00%6,00% 15,00%4,00% 10,00%2,00%0,00% 5,00%-2,00% 0,00%-4,00% -5,00%-6,00%-8,00% -10,00% February March April May June July August
  8. 8. • National system helped the media to explain themselves.
  9. 9. • National system helped the media to explain themselves.• Small fee + easy payment + habbit = it is just easier to pay than looking for alternatives.
  10. 10. • National system helped the media to explain themselves.• Small fee + easy payment + habbit = it is just easier to pay than looking for alternatives.• People who do not want to pay just read another article.
  11. 11. • Different content works for different publishers.
  12. 12. • Different content works for different publishers.• Helpdesk – 1200 questions in the• first month.
  13. 13. • Different content works for different publishers.• Helpdesk – 1200 questions in the• first month.• Payment methods – different preferences.
  14. 14. • All current articles• All current video• Reader’s discussion forums• Týždeň Blogs• Selected featured articles and video
  15. 15. October november December January February March April MayOctober 2010 – May 2011Joined Piano in May 2011,moved 90% of all content behind the pay-wall
  16. 16. ••••
  17. 17. Content behind Pianos paywall:• Opinions section• Discussion Forums• Flash version of the printed paper• Petrol prices• Kindle version• + about 10 other services
  18. 18. scale in % compared to 2006 500 450 400 350 300 250 200 150 100 50 0 2006 2006 adjusted* 2011July 2010 – May 2011. Source: AIMmonitor Audit* Adjusted for 2011 number of internet users
  19. 19. scale in % compared to 2006 800 700 600 500 400 300 200 100 0 2006 2006 adjusted* 2011July 2010 – May 2011. Source: AIMmonitor Audit* Adjusted for 2011 number of internet users
  20. 20. Unique users + 3,7 %Page views + 5,7 %
  21. 21. • One year of negotiations• Piano Media independent from publishers• € 1 million investment into technology
  22. 22. • Pay-per-click ad • Enterprise CMS • New media network. producer consultancy,• Operating in 9 • Enterprise Arena advising major countries Management publishers.• 60 % market Systems producer • Owned and share (2014 Olympics, operated by (Google AdSense: WHC 2011) three former 40 %) newspaper editors.
  23. 23. 1. Technology2. Know-how3. Support4. Sales

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