2. Old Magazines Issues
About 'True Banking' Magazine:
True Banking is a Bi-Monthly Magazine of AlHuda Centre of Islamic
Banking and Economics a renowned name of the Islamic banking and
finance industry across the border. As AlHuda CIBE has always
wondered to work for the promotion
and development of Islamic banking and finance through its
numerous strains and strands so True Banking is also one of the major
modes of diffusion of the accurate knowledge in the bulk.
The aim of 'True Banking' is to spread the enormous knowledge of
Islamic banking and to let people know about the increasing demand
of Islamic banking, its core elements and modes and about how it is
rightly serving the people to alleviate the society through its
unshakeable pillars of Riba freebanking. From its inception, it has
rightly targeted its readers to induce accurate knowledge, benefits of 09
Islamic banking and the advantages of Islamic banking over
conventional banking.
Editorial Policy:
The purpose of True Banking Magazine is to disseminate timely and
informative news, articles and updates that represent the current May-
June
11
state of the art in Islamic Banking industry and to keep its readers
posted on IB&F related matters. True Banking publishes original
articles that are reasonably self-
contained and no part of this
publication may be reproduced,
stored in a retrieval system, or
transmitted in any form or by
any means, electronic,
mechanical, photocopying,
except for internal or personal
use, without the prior
permission of the publisher.

3. Inside 'True Banking' Magazine:
It gives its readers an informative insight of the rapidly-developing industry of
Islamic banking, offers them thought provoking articles, keeps them up-to-date
on the industry's changes and demands, developments and events on the global
scale, and academic articles written by the industry's distinguished scholar. Side by
side it publishes interviews with some of the leading experts in Islamic banking and
finance. It has following salient features that have been the source of attraction for the
industrial professional, managerial personnel, intellectuals and youngsters:
Salient Features:
• Exclusive Interviews and Articles on Islamic Banking and Finance Industry
• National and International industry News and Updates
• Focus on Islamic Banking, Takaful and Sukuk Industry
• Updates on Islamic Banking Development
• Research Corner
• Letter to Editor
• Meet the Scholars
• Financial Product Developments, Structure and Engineering.
• Young Islamic Finance Professionals
• Round Table Discussions
• Guide to HR placements in Islamic Financial Industry
Worldwide Circulation Break up:
Pakistan 72%
GCC & Arab Region 08%
Malaysia 06%
USA & Others 08%
Europe 04%
Africa 02%
Printing Detail:
Title: True Banking
Language: English
Frequency: Bi-Monthly
Pages: 52
Paper Size: A4 (8.5'' x 11'')
Printed Paper: Title: 260 gm Fine Art Card
Inner Pages: 135 gm Art paper
Printing Quality: Off -Set Color Printing
(Hydel Berg - Latest Machine – Imported from Germany)

4. Media Associations and Partners:
‘True Banking' has a network of media associates and
working partners of many well known international
organizations. It provides event coverage to all its below
tagged partners and consequently, True Banking
Magazine has widespread reachablility in their
publications:
International Associate
Strategic Partner

5. Advertisement Tariff
Rate Contractual Rate
(Single Insertion) (Min. 1 Year)
Size
Pak Rs. US$ Pak Rs. US$
Advertisement Description
( Int’l ) ( Int’l )
Full Page Color - Ordinary A4 50,000 600 40,000 500
Back Cover A4 75,000 1100 65,000 900
Inside Front Cover A4 60,000 850 50,000 700
Inside Back Cover A4 60,000 850 50,000 700
Opposite Inside Front 55,000 750 45,000 750
Premium Insertions
Centre- Spread A4 X 2 95,000 1600 80,000 1350
Inside Cover Gate Fold 95,000 1600 80,000 1350
1/3 Page Vertical Ad 15,000 250 10,000 180
Photo Classified
½ Page 25,000 350 20,000 300
NOTE:
1. All the contractual rates are valid for one calendar year only.
2. Fixed positions will be on the first come first served basis.
3. Cancellation charges will be deducted according to the terms and conditions.
4. The management reserves the right to refuse and/or, suspend publication of any advertisement without giving
any reasons.
5. All advertisements are accepted in good faith. The management of True Banking accepts no responsibility
regarding the bona fides of the advertisers.
6. Management holds no liability in case of damage to or loss of artworks, film positives etc.
7. In case of a dispute, Lahore (Pakistan) will be the place of jurisdiction for legal purposes.
8. Special colors will be charged 50% extra than the applicable rates.
9. Complete assembled artwork on file or on disc (Quark, PageMaker, PhotoShop, High quality PDF or jpg format).
All font files must be provided by the company.
info@truebanking.com.pk www.truebanking.com.pk

7. Our MissionOur Mission
Quality Products:
True Banking Magazine meets all the required standards of a strict Shariah complaint
magazine in a low competitive price where you find everything from latest
developments to market analysis of the industry.
Service Excellence:
We are committed to the highest level of professionalism and committed to be
responsive, reliable and up-to-the-minute.
HEAD OFFICE KARACHI OFFICE MULTAN OFFICE
192-Ahmed Block, Office # 301, 3rd Floor, Al-Falah Court, Office No 107,1st Floor, Mall Plaza,
New Garden Town, Lahore - Pakistan. I.I.Chundrigar Road, Karachi - Pakistan. Multan, Cantt - Pakistan.
Ph: (+92-42) 35913096-98, 38407850 Ph: (+92-21) 34254262, 32210811 Tel: (+92-61) 4504175
Fax: (+92-42) 35913056 Fax: (+92-21) 32210731 Fax: (+92-61) 4504174
E-mail: info@truebanking.com.pk - Web: www.truebanking.com.pk