2016 Media Kit for mbaBanking magazine (6X a year) and MBA Blue Book (Annual) published by Michigan Bankers Association.

1. Official publication of the Michigan Bankers Association
MEDIA KIT 2016

2. The official publication of the Michigan Bankers Association is
mbaBanking, your ticket to trade with the influential members of
the Michigan banking industry. MBA has served the information
needs of its member banks since its founding in 1887, providing
newsletters, reports and bulletins necessary to keep Michigan
bankers a step ahead.
As the primary public voice for the Michigan banking industry,
MBA recognizes that different messages need different media.
Efficiency and speed have their place, but in this fast-paced world
of quick decision-making, so do comprehensiveness and
understanding. That’s the need mbaBanking fills.
In our ninth year, bimonthly issues provides in-depth, big-picture
features on:
• Advocacy
mbaBanking chronicles an ongoing report of MBA’s work to
guide legislation on the industry’s behalf. We’re educating
elected officials about the unique aspects of the banking
industry, as well as making sure Michigan bankers understand
the short- and long-term impact of what’s happening in
Lansing and Washington, D.C.
• Public Relations
mbaBanking serves as the voice of the MBA and the financial
industry in Michigan. We showcase our industry’s community
service activities, giving MBA members a place to tell their
stories of giving back to the community and providing a stable
business base that Michigan residents depend on.
• Education, Programs and Services
More than 3,000 bankers improve their knowledge and skills
through MBA training programs each year. mbaBanking
introduces the latest topics in banking education and highlights
the association’s learning opportunities that are among the
best in the country.
• Association and Member Showcase
mbaBanking provides a logical launching pad for messages
and commentary from the MBA chairman, CEO and other key
leaders. It offers the perfect forum to showcase forward-
thinking officers and other banking members through in-depth
interviews and guest editorials.
• 5,000 MBA member bankers, legislators, public officials
and business organizations receive mbaBanking on a
bimonthly basis.
• MBA’s 125 Michigan bank members employ more than
35,000 Michigan residents and hold more than $200 billion
in assets.
• As the recognized voice of the Michigan banking industry,
all communications from MBA are read more thoroughly and
retained longer. mbaBanking is recognized as the industry’s
leading authority on Michigan banking trends, analysis,
challenges and solutions.
EDITORIAL
CIRCULATION
Digital (preferred):
• mbaBanking is produced on Macintosh with InDesign, Adobe
Photoshop and Adobe Illustrator.
• High-resolution PDF files with fonts embedded and raster
images at 350 dpi are encouraged.
• Macintosh QuarkXPress, PageMaker and Macromedia
Freehand files and Windows files of QuarkXPress,
PageMaker, InDesign, Photoshop, Illustrator, Corel Draw are
accepted but will incur additional production charges.
• Display ads created in Microsoft Word or Microsoft Publisher
cannot be accepted.
• File transfer media: DVD, CD, Zip disk, FTP, e-mail (files less
than 6MB)
• Images: 350 dpi, CMYK or grayscale TIFF or EPS; line art:
1200 dpi, TIFF or EPS
Mechanical:
• Digital ad materials preferred; negatives or camera-ready
are acceptable and will incur additional production charges.
• Proofs: Two hardcopy proofs are required (in color if a color
ad). Material submitted in any other form than delineated
above may result in color alterations for which publisher is not
responsible.
ARTWORK REQUIREMENTS
30% of readers have purchased a product
after seeing an ad in mbaBanking.
50% of readers keep a company’s website
after seeing an ad they’re interested in.
Stats from 2010 mbaBanking reader survey.

3. ADVERTISING OPPORTUNITIES
Your advertising message couldn’t be
planted in more fertile ground. Even better,
mbaBanking advertising rates are highly
competitive and provide price points for
nearly all businesses looking for their ticket
to trade with the Michigan banking industry.
mbaBanking Advertising Rates
(gross, U.S. $)
Size Color Rates
1x 3x 6x 1x 3x 6x
MBA Member Rates MBA Member BANK Rates
Full Page 1475 1385 1305 1025 935 860
2/3 Page 1375 1295 1225 950 870 800
1/2 Page 1250 1180 1125 900 820 750
1/3 Page 1175 1115 1065 840 760 690
1/4 Page 1075 1025 985 775 725 650
4-Color Cover positions
Inside front 1770 1660 1545 1370 1295 1200
Inside back 1770 1660 1545 1370 1295 1200
Back* 1915 1800 1765 1510 1425 1320
Nonmember Rates
Full Page 2130 1975 1835
2/3 Page 1955 1815 1695
1/2 Page 1735 1615 1515
1/3 Page 1605 1500 1410
1/4 Page 1430 1345 1270
4-Color Cover positions
Inside front 3095 2905 2705
Inside back 3095 2905 2705
Back* 3350 3150 2930
*Back cover ad size is adjusted to allow for
mailing information: non-bleed 7.5x8.5;
bleed 9x9.5 (width x height)
Premiums and surcharges:
• 2-page spread color $800
• Preferred positioning 10% surcharge
Submit advertising insertion orders to:
Carl Mischka
Advertising Sales Manager
mbaBanking
The Mischka Company, Inc
PO Box 13786, New Bern, NC 28561
Phone: 888-666-1491 Fax: (949) 266-9393
E-mail: carl@mischka.us
DEADLINES
Issue Space Close Print Ready Ads Release Date
Jan/Feb ‘16 12/21/15 12/30/15 January 28
Mar/Apr ‘16* 2/15/16 2/22/16 March 20
May/June ‘16** 4/22/16 4/29/16 May 27
July/Aug ‘16 6/22/16 6/26/16 July 27
Sept/Oct ‘16 8/19/16 8/26/16 September 23
Nov/Dec ‘16*** 10/14/16 10/21/16 November 21
* BEST Conference (bonus distribution)
** MBA Annual Convention (bonus distribution)
*** Bank Management & Directors Conference (bonus distribution)
2/3 Page 4.875x10 1/2 Page 7.5x4.875
1/3 Page 2.375x10 1/4 Page 3.625x4.875
2 Page Spread (no bleeds) 10x16
2 Page Spread (with bleeds) 11.5x17.5
Back Page (no bleeds)
7.5w x 8h
Full Page (no bleeds)
7.5x10
Back Page (with bleeds)
9w x 8.75h
Full Page (with bleeds)
9x11.5
This allows for the 2" mail panel at the top of the page
Mail Panel Mail Panel

4. MBA Member Rates
Banner 500 400 375
Badge 300 240 225
Non-Member Rates
Banner 700 560 525
Badge 420 335 315
Size 1x 3x 6x
mbaBankingBulletin is the MBA’s electronic extension of the bi-monthly mbaBanking Magazine. This mailing goes
out through email to over 6,400 contacts at the end of each month.
• Ads should be at least 72dpi, RGB, Tiff or EPS. PDF files are accepted with fonts embedded and raster images.
• Must be created to width and height specifications listed above
• Must be camera ready, fully finished ads
DEADLINES
Ad submission date Send Date Ad submission date Send date
Jan. 1/21/16 1/28/16 July 7/21/16 7/28/16
Feb. 2/18/16 2/25/16 Aug. 8/18/16 8/25/16
Mar. 3/25/16 3/31/16 Sept. 9/22/16 9/29/16
Apr. 4/21/16 4/28/16 Oct. 10/27/16 10/27/16
May 5/19//16 5/26/16 Nov. 11/17/16 11/23/16
Jun. 6/23/16 6/30/16 Dec. 12/15/16 12/22/16
Banner (with URL link)
w: 442px
h: 160px
Badge (with URL link)
w: 180px
h: 180px
ADVERTISING OPPORTUNITIES
ARTWORK REQUIREMENTS
• preferred positioning 10% surcharge

5. 1. The advertiser may change materials with any insertion, yet authorizes
the previous advertisement to be repeated if new materials are not
furnished by the issue closing date.
2. All advertising orders accepted by the Michigan Bankers Association
(MBA) for mbaBanking and mbaBankingBulletin are subject to the terms
and provisions of the current rate card.
3. It is agreed between the parties of this agreement that a cancellation
will be accepted once MBA has received written notice from the
advertiser prior to the appropriate closing date.
4. All ads are subject to approval. MBA reserves the right to reject any
advertising without cause or prior notice. Appearance of ads in MBA
publications does not constitute endorsement of the advertiser, its
products or services. MBA reserves the right to edit advertisement
when necessary.
5. Artwork created by MBA will remain MBA exclusive property. If you
request in writing that supplied materials be returned, MBA will do so
at your sole liability, expense and risk.
6. Claims for adjustment due to error must be made within 10 days
of insertion.
7. All advertising changes must be made in writing.
8. Please check your ads the first time they are published. MBA is not
responsible for any financial costs advertisers may incur as a result of
advertiser error.
9. The liability of MBA for failure to publish an advertisement for any
reason in the issue specified will be limited to publishing the
advertisement in a subsequent issue at the regular rate less 10 percent.
10. MBA is not responsible for how individuals may respond to articles or
advertising.
11. Advertising is invoiced on a per issue basis. Invoices are delivered upon
publication of the issue containing the advertiser’s ad. Terms: net 30.
Make checks payable to: Michigan Bankers Association
12. Advertisers who have not paid for an insertion within 90 days of the
invoice date will be subject to a suspension of the remaining insertions
on their contract.
ADVERTISING AGREEMENT
Submit advertising insertion orders to:
Carl Mischka
Advertising Sales Manager
mbaBanking
The Mischka Company, Inc
PO Box 13786, New Bern, NC 28561
Phone: 888-666-1491 Fax: (949) 266-9393
E-mail: carl@mischka.us
Editorial Office:
Mac Brantley
Communications and Public Relations Director
mbaBanking
Michigan Bankers Association
507 S. Grand Avenue
Lansing, MI 48933
Phone: (517) 485-3600 Fax: 517-485-3672
E-mail: mbrantley@mibankers.com
www.mibankers.com
Order Date: ________________ Agency Name: __________________________________________________________________
Contact Name:______________________________________________ Email:___________________________________________
Company Name (as to appear in Advertisers Index):________________________________________________________________
Billing Address:_ ____________________________________________________________________________________________
City: __________________________________________________________________________ State: ________ Zip: __________
Website: ___________________________________________ Phone: _________________________________________________
mbaBanking Issue: ( ) Jan./Feb. 2016 ( ) March/April 2016 ( ) May/June 2016 ( ) July/Aug. 2016 ( ) Sept./Oct. 2016 ( ) Nov./Dec. 2016
Size: _________________ Rate: _________________ Premium/Position: ______________________________________________
mbaBankingBulletin: ( ) Jan ( ) Feb ( ) Mar ( ) Apr ( ) May ( ) June ( ) July ( ) Aug ( ) Sept ( ) Oct ( ) Nov ( ) Dec
Banner: ________ Badge: _______ Preferred Position: ______________________ URL Link: _____________________________
Agency Discount: ___________________________ TOTAL: ____________________________
Authorized by (please print): ______________________________ Authorization signature:_ _______________________________
Date: ___________________ PO Number: ___________________ p MasterCard pVisa p American Express
Credit Card No: ___________________________________________________________________ Expiration Date: ___________
Printed Name of Cardholder: _______________________________ Signature:_ ________________________________________

6. Offici
al public
ation
of the
Michi
gan
Banke
rs Assoc
iation
Septemb
er/Octo
ber
2013
Volume
7 ■ Number
5
■ Avoi
d Futu
re
Fine
s and
Beco
me
Com
pliant
Now
!
■ Thre
e Year
s
into
Dodd-Fr
ank
The official publication of the Michigan Bankers Associaiton
mbaBanking is the official publication of the
Michigan Bankers Association covering topics on:
• Current Banking Legislation
• Educational Opportunities
• Trends and Technology
• Community Outreach
Contact Carl Mischka for advertising
opportunities at (888) 666-1491
or carl@mischka.us
Six Information-Packed
Issues
Enjoy reading mbaBanking magazine?
Then check out the online monthly edition,
mbaBankingBulletin!
2 0 15
Official Publication of the MBA
Blue Book Cover 2015.indd 1 7/1/2014 10:19:26 AM
We would like to make you aware of 3 advertising opportunities your company
can take advantage of in the 2017 MBA Blue Book. For a full calendar year, you
are able to promote the Products and/or Services that your company can offer
financial institutions, across the State of Michigan, by touching the bankers over and
over again as they use the Blue Book’s invaluable resources.
TAB ADVERTISING (See #1 to the right): The Tab ad is a full page, glossy
divider within each informative section of the blue book. This full page ad can
be in either color or black and white on the front or back side of the Tab. Tab
artwork should be submitted to carl@mischka.us by 10/23/2016. (See pricing
and artwork specifications on separate attached flyers.)
BUYER’S GUIDE ADVERTISING (See #2 below): The Buyer’s Guide ad can
either be a full page or a half page ad located within multiple sections. Buyer’s
Guide artwork should be submitted to carl@mischka.us by 10/23/2016. (See
pricing, topic section options and artwork specifications on separate attached
flyers.)
BUYER’S GUIDE COMPANY LISTING (See #3 below): The Buyer’s Guide listing
includes a complete company contact section along with a descriptive paragraph
about your company that is 450 characters or less, including spaces. There are
multiple topic section choices on the attached order form. Inclusion of a company
logo, within the contact section of the listing, is also available. Buyer’s Guide
Company Listings should be submitted to carl@mischka.us by 10/23/2016.
(See pricing for listing and logo along with topic section choices on the attached
order form.)
Michigan Bankers Title of East Michigan, LLC
507 South Grand Avenue
Lansing, MI 48933
Telephone: (517) 374-1965
Fax: (517) 374-1985
E-Mail: mbteast@mibankerstitle.com
Title Insurance and closing services provided by bank-owned title Agency.
This Agency is managed by MBA Service Corporation, the for-profit subsid-
iary of the Michigan Bankers Association. For more information about the
services of the Agency or inquiry about possible investment opportunities,
contact Deborah Haught at MBA Service Corporation (517) 342-9081.
INSURANCE PRODUCTS - Cont’d
Michigan Bankers Title of West Michigan, LLC
507 South Grand Avenue
Lansing, MI 48933
Telephone: (517) 374-1965
Fax: (517) 374-1985
E-Mail: mbteast@mibankerstitle.com
Title Insurance and closing services provided by bank-owned title Agency.
This Agency is managed by MBA Service Corporation, the for-profit subsid-
iary of the Michigan Bankers Association. For more information about the
services of the Agency or inquiry about possible investment opportunities,
contact Deborah Haught at MBA Service Corporation (517) 342-9081.
MBA Service Corproation
3
2
1
MBA
Please send back the completed order form, artwork for a Tab ad, Buyer’s
Guide ad or logo and/or the Buyer’s Guide Company Listing by the dates
listed above. For better picture quality on the artwork, it is recommended to
submit it digitally on CD or via e-mail. If you have any questions, please do
not hesitate to call (888) 666-1491 or e-mail carl@mischka.us
All ads are subject to approval. MBA reserves the right to reject any advertising
without cause or prior notice. Appearance of ads in MBA publications does not
constitute endorsement of the advertiser, it’s products or services. MBA reserves the
right to edit advertisement when necessary.
1
2
3
* There is a FREE Affiliate and Associate Member listing included in the Associate
Member section for any members with paid 2016-2017 dues. To assure the FREE
listing is included in the
2017 edition, your dues should be submitted by 9/1/2016. This listing includes the company
name and the company phone number. (See sample below.)
*
2 0 1 1 M B A
Blue BookRegistry of Michigan Financial Institutions
Official Publication of the
Michigan Bankers Association
Michigan Bankers AssociationMichigan Bankers Association
Blue Book Advertising
2017 MBA
2 0 13
Blue BookRegistry of Michigan Banking Institutions
Official Publication of the MBA
Purchase more than $900 in
FREE
less
advertising and receive a
2017 edition. Purchase
than $900 and receive a 50%
discount off one book.

7. Bank/Company
Address/City/State
Contact Person
Phone Fax E-mail
2017 MBA Blue Book
Advertising Order Form
 24/7 Human Branch Support
 Accounting & Auditing
 Architectural/Interior Design
 Banking Facilities & Equipment
 Brokerage Services
 Consultants, General
 Correspondent Banking
 Education
 Financial Information Provider
 Financial Services/Check
Printing
 Information Security &
Regulatory Compliance
 Insurance Products/Consulting
 Legal Counsel
 Marketing and Communications
 Office Furniture
 Publications
 Technology Solutions
 Other: _________________
Check Below the Buyer’s Guide section(s)
for Advertising and/or Listing Credit card
Include a check
Payable to: MBA Service Corp.
Send to: 507 S. Grand Ave
Lansing, MI 48933
Send an invoice (members only)
Mastercard Visa AMEX
Credit Card Number
Exp. Date
Signature
Printed Name of Cardholder
Method of Payment
2. Advertising in the Buyer’s Guide Members Non-Members
Full Page (3 1
/2
x 8) $710 $880
Half Page (3 1
/2
x 4) $510 $640
* Black and white ads must have a minimum of 600 dpi in jpeg format.
Same Ad as 2016 New Ad for 2017
1. Advertising on a Tab Members Non-Members
Full Page (3 1
/2
x 8)Color $1,080 $1,355
Full Page (3 1
/2
x 8) Black & White $835 $1,040
Total $
Same Tab Location as 2016 New Tab Location for 2017
Same Logo as 2016 New Logo for 2017
3. Company Listing in the Buyer’s Guide Members Non-Members
(Return Buyer’s Guide company listing handout.)
First Section $210 $250
Each Additional Section $100 $125 Total $
Listing w/o graphics
Listing w/o graphics
New Listing for 2017
Company Logo in Buyer’s Per Section $35 $50
Guide Listing Grand Total $
Total $
*(Black & White Only)
*
* Spend more than $900 in advertising – receive a complimentary 2017 MBA Blue Book.
Spend less than $900 in advertising – receive 50% discount off one 2017 MBA Blue Book.
All ads must be a minimum of 600 dpi in pdf (print) format.
All logos must be black and white, with a minimum of 600 dpi in jpeg format.
Same Listing as 2016