This document summarizes Mediadrive's online media services for golf advertisers. It notes that Mediadrive provides access to over 3 million users across leading European golf websites, allowing advertisers to reach golf audiences through a single point of contact. The document outlines the audience segments that can be targeted, the benefits of online advertising including interaction rates and return on investment tracking. It also provides details on campaign optimization tools and available formats like video, sponsorships, and email marketing.

1. media information 2015

2. • Mediadrive is a specialist online media company targeting golfers across Europe's leading golf
websites
• We provide advertisers with a route to over 3 million users across Europe
• One point of contact for your entire digital campaign
• Utilising MediaDrive expertise we can tailor campaigns to international websites and target groups
• Investing in web targeted media provides reach to specific audiences not covered by traditional golf media
• Advertisers include Equipment Manufacturers, Golf Courses and Resorts, Tourist Boards,
Car Manufacturers, lifestyle brands looking to attract ABC1 male audiences
Overview

3. • Higher audience reach than any other advertising channel
• Higher user interaction than traditional media
• Click through rates and conversions are reported enabling measurable return on investment
• Real-time feedback to advertisers on campaign effectiveness
• Optimisation of ad placement and delivery creates effective campaigns
Benefits of Advertising online

4. Audience Segments
Game
Improvement
Players
Nomadic
Golfers
Affluent
Club
Members
Holiday
Golfers

5. Preffered Publishers
Our EU Partners

6. Campaign Optimisation
Achieving Successful Performance
Mediadrive analyses the performance of your campaign to ensure we give you every chance of success. We
are able to track ad clicks or conversions which allows us to maximise the performance across our portfolio
of publishers.
Choice of Single Site or a Selection of Sites
Advertisers can choose which sites they wish to appear on. Performance can be analysed so ongoing
campaigns can be targeted towards the best performing publishers.
Creative Optimisation
Click through rate (CTR) analysed throughout ad delivery and increased towards the best performing
creatives.

7. Device Targeting
50% Visits 23% Visits 27% Visits

8. Rich Media Formats
Pictela Platform
AOL Platforms Rich Media solution allows us to help create Rich Media adverts that not only have
increased functionality, but increased reporting and interaction. Rich Media banners have upto 4
times more engagement with users than standard banners.
Examples
Billboard - 970x250 - http://ads.pictela.com/view/45850/9dfe8c953c424c92b1073e4faf03d65b
Leaderboard - 728x90 - http://ads.pictela.com/view/65013/59fd2fa853d54b2faea4c2b1e6687f36
MPU - 300x250 - http://ads.pictela.com/view/38075/cc6fb3c41dd04fc99b07cd74a478539d
Mobile - 320x50 - http://ads.pictela.com/view/28780/0e13eed77eff4ee7988ab6818b19a96d
http://ads.pictela.com/view/50493/c30be80d43cf449fb7e391b2b427ab59

9. Video/pre Roll Advertising
Have your video ads as pre roll within the video sections of the PGATour.com. Video advertising is a
growing opportunity allowing advertisers to create a branded video advertisement.
Online Video Advertising
15 or 30 second Video
Pre Roll and
Companion MPU
Mobile full screen
video
*Pre Roll not available
for Majors

10. Sponsorship
Sponsorship of specific sections such as travel, equipment, courses. These packages can be tailored to
include tenancy banners, logos added to site placements, competitions or giveaways.
Homepage Takeover
Have the entire home page dedicated to your brand including all advertising positions. Ideal for new product
launches and high impact campaigns. The homepage takeover can also include specific creative content
added to the publishers site.
Additional Marketing Solutions
Newsletter Advertising
Advertise display or text adverts in our publishers newsletters. Ideal for the promotion of specific offers as the
advertising can contain text and images. Suggested formats also include competitions for readers and special
discounts for recipients. We also run advertising in the Foremost newsletters, which are sent to over 160k
users per month from the club pro at their golf course.
Email Targeting
Target opt-in recipients via our email database of 100,000 subscribers. Emails can be designed by the
advertisers and distributed via MediaDrive. Demographic and geographic targeting can also be applied.
Pricing is charged on CPM basis and only counted when email is opened and ad is displayed.

11. Selected Advertisers

12. Dimentions Premium Banners
Billboard 970 x 250
Format Type
HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags
Halfpage 300 x 600 £20 HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags
Howdidido MPU 300 x 250 £15 HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags
Overlay 700 x 400 £25 JPG, Rich Media
Video Pre-roll £30 MOV (Uncompressed)
Standard Banners
Super Leaderboard 970 x 90
Sizes
HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags
Leaderboard 728 x 90 £8 HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags
MPU 300 x 250 £12 HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags
Skyscraper 160 x 600 £6 HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags
Mobile Banner 320 x 50 £10 HTML, JPG, GIF, Rich Media, 3rd Party Tags
Dimentions CPM Rate
Solus Email 600px Wide £30 HTML, PDF, GIF
Howdidido Email 468px Wide £5,000 Set Fee HTML
Email Banner 728 x 90 £10 JPG
Rate Card
Dimentions
Direct Marketing

13. Contact:
Office: +44 (0)207 118 0990
info@mediadrive.co.uk
www.mediadrive.co.uk