SlideShare a Scribd company logo
EQ dsign
The Challenge
Design a logo for ‘Triumb’ -
something showing passion, energy, gaming, and class.
!
Something elite.
!
design
Augmented Reality
Gaming
Energy
Class
3-D
Trinity
Racing
Shooting
Concept
Typeface
Colors
the requirements
the output
Stage 1: Concept
We explored many concepts and
liked a few…
Tank Speedometer
Glasses
Shooting, Driving
Aggression
Speed, Thrill
Driving Helmet
Racing, Aggression
Gaming, Augmented Reality, Class
But we were not convinced…
So we stormed our brains again…
Racing + Shooting
War War Helmet
Technology + 3-D Augmented Reality Glasses
+ Our final concept?
Aggression, War
{ }
=
=
the final
concept
3-D feel
war helmet
augmented reality
Trinity
elite, classy
to be continued…
Stage 2: Colors
Color choices were varied too
Passion
Aggression
Thrill
Excitement
Red
Orange
Maroon
Bright Yellow
Class
Elitism
3-D Feel
Gold
Silver
Black
warm colors
cool colors
But not so difficult.
We chose the right combination.
to be continued…
Stage 3:Typeface
Another Challenge Comes Up !
Should we go for a Slab Serif to show strength?
Or a Light Sans Serif to show class?
Or a Rough type for aggression?
Or a good old OldStyle?
Or something Futuristic?
TRIUMB
TRIUMB
TRIUMB
TRIUMB
TRIUMB
After trying out 30 typefaces,
we found the one.
And the challenge was complete.
3-D feel
with shadow
war helmet
of medieval times
augmented reality glass
Trinity
with 3 lines on helmet
Solid, powerful typeface
Red color for passion
Just Kidding !!
Next page has what TRIUMB needs…
EQ dsign

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Triumb final