Tripwire Log Center is a state of the art SIEM solution by Tripwire. We LOGON Software at www.softwareasia.com provide Tripwire Solutions to our customers in Hong Kong , Macau, India , Sri Lanka , Bangladesh and Pakistan,
Tripwire Enterprise is a state of the art FIM and Compliance Management solution by Tripwire.
We LOGON Software at www.softwareasia.com provide Tripwire Solutions to our customers in Hong Kong , Macau, India , Sri Lanka , Bangladesh and Pakistan,
Since 1993, SoftwareAsia has provided software products, technical support, consulting and training services for organisations from any vertical industry in Asia seeking IT solutions to their software development, security, systems adminisration and business requirements.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Tripwire Enterprise is a state of the art FIM and Compliance Management solution by Tripwire.
We LOGON Software at www.softwareasia.com provide Tripwire Solutions to our customers in Hong Kong , Macau, India , Sri Lanka , Bangladesh and Pakistan,
Since 1993, SoftwareAsia has provided software products, technical support, consulting and training services for organisations from any vertical industry in Asia seeking IT solutions to their software development, security, systems adminisration and business requirements.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. PRODUCT BRIEF
LOG AND EVENT MANAGEMENT
FOR SECURITY AND COMPLIANCE
The Tripwire VIA platform
delivers system state intelligence,
a continuous approach to
security that provides leading
indicators of breach activity
by combining suspicious
activity from Tripwire Log
Center with change information
and business context from
Tripwire Enterprise. As part
of the Tripwire VIA platform,
Tripwire Log Center offers
tight integration with Tripwire
Enterprise to deliver this
unique capability, allowing you
to prioritize risk and protect
your organization’s high value,
mission-critical assets.
Organizations of all sizes need to
secure their valuable IT infrastructure
and data and achieve compliance with
regulations and standards. As security
breaches continue to increase, this
need has never been more critical.
Log collection, retention and reporting
are mandatory requirements of most
regulatory policies and an accepted
best practice for security. For years,
though, log management solutions have
generated a lot of noise without helping
detect threats.
To reduce noise and better identify
threats, organizations began deploying
SIEM solutions. SIEMs were said to offer
a centralized view of threats, alerts of
suspicious activities, and reports for
security investigations or proof of com-
pliance. So while they were purchased
on the promise that they could help
organizations detect breaches, security
actually rarely improved—the solutions
were simply too complex. Organizations
are now seeking solutions that both
help them meet compliance require-
ments and improve security.
Log and security event data together can
significantly improve security by identify-
ing critical threats before the damage
is done—but only if the data is analyzed
in the context of risk to the business.
Tripwire®
Log Center®
provides these
capabilities with an easy-to-use, flexible
and affordable log and event manage-
ment solution. When integrated through
the Tripwire VIATM
platform, it provides
unique system state intelligence by
combining context of suspicious events
to change data from Tripwire Enterprise.
You can install it within minutes and
begin capturing log data and identifying
events that threaten security.
WHAT DISTINGUISHES TRIPWIRE LOG
CENTER FROM OTHER SIEMS?
Tripwire Log Center differs from tra-
ditional SIEMs in a variety ways. Most
notably is its ability as a Tripwire VIA
solution to help you bring together both
changes and events of interest that
impact your security posture and affect
regulatory compliance.
»» System State Intelligence for
Incident Detection
As a Tripwire VIA solution, Tripwire
Log Center joins forces with Tripwire
Enterprise to help you identify
and address suspicious activity on
your high-value assets. Tripwire
Enterprise analyzes system configu-
rations for vulnerabilities, hardens
weak configurations, detects all
system changes, shows which
changes threaten security, and
provides additional details about
those changes. By adding Tripwire
Log Center’s log and security event
management, you see the relation-
ships between suspicious events
and system changes, which lets you
better identify risk and prioritize
your security efforts. This is the
strength of system state intelligence.
www.SoftwareAsia.com
2. »» Simplified Security Intelligence
Tripwire Log Center makes it easy
for you to gain critical security
intelligence. Its standards-based
classification of log and event activity
supports simple searches across
platforms and devices that yield
more comprehensive and accurate
results. Use these valuable results
for security forensic evidence or in
compliance reports. Plus, easy-to-
use, but advanced event correlation,
dashboards and trending analysis
give a quick, high-level view of your
state of security. It also allows easy
access to older forensic data because
“active data” is not separated from
“archived data.” As a result, manag-
ing activity logs is easier and costs
less compared to using the two-tiered
data scheme of other log manage-
ment solutions.
»» User and Business Context
The majority of organizations moni-
tor user access through Microsoft
Active Directory. The new integra-
tion of Tripwire Log Center with
Active Directory lets you use user
entitlements, groups, roles and
other user attributes from Active
Directory in Tripwire Log Center. You
can use these attributes to moni-
tor specific users and user groups.
Tags from the Asset View in Tripwire
Enterprise can be used to identify
.:. FIG. 1 Tripwire Log Center lets you define complex combinations of events by easily creating
correlation rules with a graphical drag and drop rule creator.
.:. FIG. 2 Security dashboards and trending analysis views help you manage your security risks
and dynamically drill down on areas requiring greater scrutiny.
+
www.SoftwareAsia.com
3. your highest value assets. You can
then combine the two capabilities to
refine your monitoring based on user
and business context—for example,
monitor activity of contractors with
access to your highest value assets.
Correlating suspicious events with
threatening changes detected by
Tripwire Enterprise, enhances
system state intelligence by further
prioritizing risk.
»» An All-in-One Solution
Most SIEMs make you choose
between either strong log manage-
ment or strong event management
because these capabilities are offered
as separate products. Tripwire Log
Center was built from the ground up
as an easy-to-use integrated log and
event management solution.
»» A Fit with Existing Workflow
Many enterprise organizations use
additional systems to get real-time
alerts on suspicious events. For
example, they may have a SIEM in
their Security Operations Center
(SOC) or rely on a hosted SIEM.
These systems often keep only a
subset of the log data they collect
and only for as long as needed.
For this reason, organizations
often require their compliance and
operations departments to have a log
management solution that serves as
the trusted and primary collector of
all logs.
Tripwire Log Center can pass raw log
data and events to additional systems
for further analysis and investiga-
tions. This allows compliance and
operations departments to autono-
mously collect and analyze log data
and also send logs to an enterprise-
wide SIEM or GRC tool. With its Active
Directory integration, Tripwire Log
Center seamlessly gathers user
entitlement, groups, roles and other
attributes that already exist in your
Active Directory environment to help
you more accurately detect suspi-
cious activities.
»» Flexibility for Convenience
and Cost-savings
Tripwire Log Center offers its effi-
cient log management capabilities
as a software-based solution. That
lets you deploy it on your own low-
cost hardware, consistent with your
organization’s standards. Because
Tripwire Log Center software is
modular, you locate functionality
where you need it. This approach
ensures you only pay for the capac-
ity you need rather than purchasing
special-purpose appliances in capac-
ity increments that may exceed (or
fail to meet) your needs.
.:. FIG.3 Obtain leading indicators of breach activity by adding business and user context to your incident detection efforts
Top 10 Multiple Logon Events by Asset Name
www.SoftwareAsia.com
4. HOWCANYOUUSETRIPWIRELOGCENTER?
Because of Tripwire Log Center’s “from the ground up” integration
of log and event management capabilities as well as it’s flexibility in
integrating with other solutions, Tripwire Log Center can be used in a
variety of ways.
DETECT INCIDENTS AND
THREATS SOONER
Tripwire Log Center supports incident
and threat detection in several key ways.
It lets you use drag and drop functional-
ity to easily set up advanced correlation
rules that detect and alert on suspicious
activity around your high-value assets.
By using Tripwire Log Center with
Tripwire Enterprise, you can even create
rules that detect and alert on suspicious
events related to changes that affect the
security and compliance state of your
systems and provides an additional layer
of business context.
You also see the security information you
need at the required level of detail using
flexible and customizable dashboards
with drill-down capabilities. Use it to
identify incidents with intelligent data
visualization and trend analysis.
Plus, easily search across platforms
and devices and obtain accurate and
comprehensive results with standards-
based classification of log messages and
events. With Tripwire Log Center, you
more quickly and easily see the events
that threaten your organization most.
GENERATE EVIDENCE FOR
SECURITY AND COMPLIANCE
Tripwire Log Center provides everything
you need to meet the log compliance
requirements of most regulatory policies
and industry standards. It aggregates
and archives all log sources—from
network devices to servers, operating
systems, applications, and more.
It also provides efficient access to
raw log data for your own security
investigations and lets you share that
data with other SIEMs and GRC tools.
That meets log compliance requirements
and helps those systems better detect
incidents by eliminating false positives.
With standards-based event classifica-
tion, you more easily build complex,
accurate reports based on cross-plat-
form and -device queries. Efficient and
tamper-proof log data storage further
ensures the integrity of the data for
forensic investigations.
ADD RISK CONTEXT TO EVENTS
BY INTEGRATING WITH
TRIPWIRE ENTERPRISE
Tripwire Log Center helps reduce
noise in the volumes of log activity
and events that organizations gener-
ate each day. And as a Tripwire VIA
solution, it lets you correlate events of
interest with suspicious changes iden-
tified by Tripwire Enterprise—the gold
standard for detecting change.
Tripwire Log Center further helps you
identify and prioritize security risk by
forwarding log and event data aggre-
gated from additional security controls
to other SIEMs or GRC solutions. For
example, it can forward events from
controls like intrusion-detection
.:. FIG. 4 Tripwire VIA solutions include Tripwire Log Center for log and event
management, and Tripwire Enterprise for security configuration management. With
Tripwire VIA you gain system state intelligence that lets you prioritize risk and protect
your high value, mission-critical assets.
www.SoftwareAsia.com
5. systems (IDS), file integrity monitoring
(FIM) solutions, and security configura-
tion management (SCM) solutions.
GAIN SYSTEM STATE INTELLIGENCE
Integrating Tripwire Log Center with
Tripwire Enterprise through the
Tripwire VIA platform arms you with
valuable security and business context
around activity on your systems so you
can prioritize and address the threats
that matter most.
For example, monitor, detect and alert
upon anomalous activity occurring
around your highest value assets. Do
this by using Tripwire Enterprise Asset
view to tag and classify assets based
on criteria such as their criticality, risk,
business impact, geographic locations
and departments. Then filter the high-
est value assets based on their tags
and use that information when build-
ing correlation rules in Tripwire Log
Center. Further prioritize these threats
by examining suspicious activity based
on user entitlement with the Active
Directory integration.
Plus, easily leverage system state
and change information as part
of your incident detection efforts.
Because Tripwire's Event Integration
Framework allows more detailed state
and change information from Tripwire
Enterprise to flow into Tripwire Log
Center, you gain even more robust user
and business context. For example, you
can detect when critical files on a high
value asset have changed, whether
files were changed by an account that
was supposedly disabled, or if file
changes degraded compliance or secu-
rity scores.
By prioritizing threats according to
who they're associated with and their
impact on your most critical assets, you
can quickly execute the most effective
response.
.:. FIG. 5 With out-of-the box reports, Tripwire Log Center helps quickly and
efficiently prove compliance.
.:. FIG. 6 Tripwire Log Center allows users to create customized dashboards.
+
.:. FIG. 7 Event relationship diagram displaying color-coded links between the nodes,
showing the highest priority events that flowed over each link.
+
www.SoftwareAsia.com
6. TRIPWIRELOGCENTERCOMPONENTS
Tripwire Log Center offers its key capabilities—log and event
management—through Tripwire Log Center Manager.
LOG MANAGEMENT
Tripwire Log Center offers a complete
log compliance solution that collects,
retains and reports on log data from
countless IT infrastructure devices.
When it collects log data, it compress-
es, encrypts, and applies a checksum to
the data to ensure its integrity. It then
stores the data as a flat file.
With its fast indexing and standards-
based event classification, each manager
provides the ability to perform complex
queries easily and accurately and to
deliver full, cross-platform reports
for compliance reporting and forensic
analysis. Each manager also includes
real-time, conditional alerting, so you
know about suspicious activities imme-
diately. You access all the features and
functionality of a Tripwire Log Center
Manager through a Log Center Console.
EVENT MANAGEMENT
Because Tripwire Log Center is an
all-in-one log and event management
solution, you access the event man-
agement capabilities through the Log
Center Console. This means that secu-
rity analysts can search across archived
logs or respond to a dashboard alert
from a single management interface.
Tripwire Log Center’s event manage-
ment capabilities include an event
database that stores alerts, events of
interest and vulnerability data, and
allows you to correlate those sources.
It also provides near real-time views
of current security events through the
security dashboard. It even supports
deep forensic analysis of that informa-
tion. Plus, the Tripwire Log Center
Manager provides a security event
ticketing system so you can prioritize
responses to security events.
SECONDARY LOG CENTER MANAGER
Sometimes you may wish to collect,
store and forward log data from
remote locations or distribute process-
ing across multiple systems when you
have high-volume sites. In both cases,
you can deploy secondary managers to
serve as log aggregators. In this role,
secondary managers compress and
encrypt the log data for highly efficient,
secure transmission. You can upload
data to a central, primary manager
immediately, or schedule upload for
times when network traffic is low.
When using log aggregators, you get the
same real-time, conditional alerting that
a centralized, primary manager offers.
Plus, you can filter the stream of log data
for events of interest and immediately
transmit them to the event database—
even if the manager doing the log
concentration is holding the compressed
log data for later transmission.
Tripwire Log Center
Security Event Manager
Log Manager
Data Collectors
Event
Database
(Relational DB)
Log File
Storage
(Flat Files)
Log Center Console
Reports Alerts
DesktopsDirectory ServicesNetwork Devices HypervisorsFile Systems ApplicationsDatabases
.:. FIG. 8 Tripwire Log Center collects activity logs from anywhere in the IT infrastructure, compressing, encrypting, indexing and
storing them quickly into flat files. Plus, Tripwire Log Center’s security event management capabilities helps reduce security risk
by getting near real-time dashboard visibility to security events and correlating events of interest, alerts and vulnerability data.
www.SoftwareAsia.com
7. TRIPWIRE LOG CENTER FEATURES AND BENEFITS
FEATURE BENEFIT
System State Intelligence Through the Tripwire VIA platform, combines details of suspicious events with in-depth knowledge of
system state from Tripwire Enterprise to deliver system state intelligence. That lets you better prioritize
security threats based on the real risks they pose to your essential business functions.
Provides state-based incident detection and better analysis by correlating change, event and vulnerability
data through the Tripwire VIA platform. This provides greater visibility into possible security events.
Security Dashboard and Event Views Helps you better manage your security risks and dynamically drill down on areas requiring greater scrutiny
through a centralized, customizable dashboard view of alerts, events and vulnerabilities.
Business Context Lets you identify suspicious activity based on the criticality, risk and business impact of your most valued
assets by leveraging Asset View tags in Tripwire Enterprise.
User Context Integrates with Active Directory to provide the context of user entitlement, groups, roles and other attri-
butes that already exist in your Active Directory environment so that you can more accurately detect suspi-
cious activities.
Drag-and-Drop Correlation Rule Creator Lets you define complex combinations of events that you need to be alerted on by easily creating and
customizing correlation rules with a graphical, drag and drop rule creator.
Event Flow Visualization Helps you pinpoint the parts of your IT infrastructure affected by a particular incident by automatically
generating a graphical event relationship diagram. Shows how an attack entered and infiltrated the network
by supporting replay of events.
Conditional Alerting Delivers immediate notification of suspicious activity with real-time alerting based on complex sequences
of events.
Compliance and Management Reports Supports your compliance auditing or management needs with simple and customizable reports to visualize
log and event information.
Device and Application Support Offers comprehensive support for almost any device and application in your data center with pre-defined
normalization rules for the devices and applications most organizations use.
Log and Event Management in One Solution Reduces complexity, costs, training time and set-up time by offering log and event management capabili-
ties in a single solution.
Accurate and Comprehensive Correlation Searches Lets you easily perform sophisticated searches across all event data using standards-based event classifi-
cation and provides accurate and comprehensive results. Use these results for security investigations or to
meet your compliance needs.
Event Collection Provides for your event collection needs with a unique architecture that supports a sustained capture rate
of tens of thousands of events per second (EPS).
Deep Forensic Analysis Allows quick investigation of suspicious incidents and attacks, including their root cause, impact and
ongoing effects. It does this with easy search capabilities that yield accurate, comprehensive results.
Security Event Ticketing System Supports prioritizing and tracking incident response by letting you generate event tickets.
Affordable and Extensible Solution Lets you pay only for the volume of log data you need on an enterprise basis rather than purchasing appli-
ances that are only offered in expensive and large, pre-set increments. Reduces costs by letting you install
a software-only log and event management solution on your own hardware, sized for the log volume needed
for each location.
www.SoftwareAsia.com