#TrickedOutApartments March 2015

Intimate connection to an object, anyone? Roll Tape.

You as the interface. I double-dog dare you to laugh.

#TrickedOutApartments
Roll Tape
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I’m Officially Re-naming This Session.

Customers Today.
#HearMeSeeMeKnowMe

Resumes Today.
#HearMeSeeMeKnowMeK
nowHowIDoStuff

Students.
#HearMeSeeMeKnowMeDon’t
YouWishYouWereMe
Roll Tape

Let’s Listen To A Few MultiFamily Talking Heads…
“How Does Your Company Use Technology?”
.

Greg Mutz, Amli
“…Kids with cell phones
come into our leasing
office at all times.
All parts of our business
are impacted as we
become more technology
reliant.”
”

The Sixth Sense
http://t.co/eveyduO1Rr

Rick Graf, Pinnacle
“How we
market our projects
and communities is
completely different –
changing
in just the
last 3 to 5 years….”

Tom Toomey, UDR
“We are capturing more
behavior patterns, getting
smarter about how to
keep the quality resident
AND engage new
residents. More data
assists us in predicting the
nature of the consumer
and our associates. We are
essentially going to get
better at getting our
associates’ skill sets to
match up.”

…“I agree with Tom. Big
department stores are
getting good at
understanding who their
customers are predicting
their likes, dislikes,
behaviors….meshing the
things that are happening
– snow storms with
promoting snow shovels
at Home Depot, for
example. We used to think
this was way out there for
multifamily. Now, if you’re
not thinking that way,
you’re way behind.”
Rick Graf, Pinnacle

Fact
1
Every 2 days we
create as much
information as we did
from the beginning of
time until 2003
[Source]
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.

Over 90% of all the
data in the world was
created in the past 2
years.
[Source]
Fact
2

Fact
3
It is expected
that by 2020 the
amount of digital
information in
existence will have
grown from 3.2
zettabytes today to
40 zettabytes.
[Source]

The total amount of
data being captured
and stored by industry
doubles every 1.2
years
[Source]
Fact
4

Fact
5
Every minute
we send 204 million
emails, generate 1,8
million Facebook
likes, send 278
thousand Tweets, and
up-load 200 photos to
Facebook
[Source]

Google alone
processes on average
over 40 thousand
search queries per
second, making it
over 3.5 billion in a
single day.
[Source]
Fact
6

Fact
7
Around 100 hours of
video are uploaded to
YouTube every minute
and it would take you
around 15 years to
watch every video
uploaded by users in
one day.
[Source]

Facebook users
share 30 billion pieces
of content between
them every day.
[Source]
Fact
8

Fact
9
If you burned
all of the data created
in just one day onto
DVDs, you could stack
them on top of each
other and reach the
moon – twice.
[Source]

AT&T is thought
to hold the world’s
largest volume of data
in one unique
database – its phone
records database is
312 terabytes in size,
and contains almost 2
trillion rows.
[Source]
Fact
10

Fact
11
1.570 new
websites spring into
existence every
minute of every day.
[Source]

1.9 million
IT jobs will be
created in the US
by 2015 to carry out big data
projects. Each of those will be
supported by 3 new jobs
created outside of IT –
meaning a total of 6 million
new jobs thanks to
big data.
[Source]
Fact
12

Fact
13
Today’s data centres
occupy an area of
land equal in size to
almost 6,000 football
fields.
[Source]

Between them,
companies monitoring
Twitter to measure
“sentiment” analyze
12 terabytes of tweets
every day.
[Source]
Fact
14

Fact
15
The amount of data
transferred over mobile
networks increased by
81% to 1.5 exabytes
(1.5 billion gigabytes) per
month between 2012 and
2014. Video accounts for
53% of that total.
[Source]

The NSA is thought to
analyze 1.6% of all
global internet traffic –
around 30 petabytes
(30 million gigabytes)
every day
[Source]
Fact
16

Fact
17
The value of the
Hadoop market is
expected to soar from
$2 billion in 2013 to
$50 billion by 2010,
according to market
research firm Allied
Market Research.
[Source]

The number
of Bits of information
stored in the digital
universe is thought to
have exceeded the
number of stars in the
physical universe in
2007.
[Source]
Fact
18

Fact
19
This year,
there will be over 1.2
billion smart phones in
the world (which are
stuffed full of sensors and
data collection features),
and the growth is
predicted to continue.
[Source]

The boom of
the Internet of Things
will mean that the amount
of devices connected to
the Internet will rise from
about 13 billion today to
50 billion by 2020.
[Source]
Fact
20

Fact
21
12 million RFID tags
– used to capture data and
track movement of objects in
the physical world – had been
sold in by 2011. By 2021, it is
estimated that number will
have risen to 209 billion as
the Internet of Things takes
off.
[Source]

Big data has been
used to predict crimes
before they happen – a
“predictive policing” trial in
California was able to identify
areas where crime will occur
three times more accurately
than existing methods of
forecasting.
[Source]
Fact
22

Fact
23
By better integrating
big data analytics into
healthcare, the industry
could save $300bn a year –
that’s the equivalent of
reducing the healthcare
costs of every man, woman
and child
by $1,000 a year.
[Source]

Retailers could
increase their profit
margins by more that
60% through the full
exploitation of big
data analytics.
[Source]
Fact
24

Fact
25
The big data industry
is expected to grow
from US$10.2 billion in
2013 to about US$54.3
billion by 2017.
[Source]

About
This overview was put together by
Bernard Marr,
Founder and CEO of the Advanced Performance Institute.
Bernard Mar is a bestselling business author, keynote speaker, strategic
performance consultant, and analytics, KPI & Big Data guru. He helps
companies with their big data strategies and trains teams to better leverage data
in their companies.
Read Bernard’s blogs:
• LinkedIn Influencer Blog
Connect with Bernard on:
• LinkedIn
• Twitter
• Advanced Performance Institute

#SealTheDeal
Imagine The Money.
Roll Tape

If you say this to your seatmate, you may have
questions. If so, please raise your hand. Sometimes
things make much more sense inside of my head.
“…Just remember, if we get caught and
someone asks about this, you’re deaf and
I don’t speak English…”

Tamela Coval
Executive Strategist
CORT, A Berkshire-
Hathaway Company
Tamela.coval@cort.com
@TamelaCoval

#TrickedOutApartments March 2015

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