In a digital society in common is the keyword for a relationship between individuals and groups. There is no age limit and gender, segmentation has been lost. tribe it’s fundamental

1. tribe Key Success Understanding the Digital Society
Giant
Managing Director &
Chief Innovation Officer

2. tribe it’s coming

3. Ancient Symbol
The Fleur-de-lis, symbol
Ouroboros
Viking Era Stone Work of the Babylonian trinity of Nimrod,
symbolizes the circular nature of the
is the symbol of the spinning Sun Queen Semiramis and Tammuz,
alchemist's
among other things.

4. Social Media Symbol
FaceBook Twitter Android You Tube

5. Similarity
Traditional Tribe Today Tribe

6. Welcome to the symbol era, where
simplicity becomes the main
attraction

7. ?
tribe

8. tribe
Group of individuals who have similar interests in a focused and extremely consistent, for
example: groups of music lovers, adventure, film, fashion, football, shopping etc.

9. In a digital society in common is the keyword
for a relationship between individuals and
groups.
There is no age limit and gender,
segmentation has been lost.
tribe it’s fundamental.

10. Tribe Figure
The Hero
The Legend
tribe
The Defender

11. Tribe Figure
The Legend
As someone who respected and trusted because it
has access to all members. Useful as an
ambassador for the product.

12. Tribe Figure
The Hero
Most well-known and liked
all of them, most often
interact with new members
and often provide
information from outside Nias Bangkit FaceBook
the community. quite
suitable for the introduction
of new products and look
for input and criticism from
the member.

13. Tribe Figure
The Defender
Carers group and always selective about new
members. Very useful and help in spreading the
message and promotion
Clickz FaceBook

14. social media action
Networking Maintaining Sharing
Collect members as Designing a useful Selling the
much as possible discussion ambassador
looking for the right Discussion: Customer Insight
Tribe tribe interested
Like & dislike
Story

15. Conversation Value
Social Proof proud
happy
smart
status quo
wise
personal
Buzz Self Images
mastery humble
charming
leadership
Virtual ID etc...

16. Social Proof
Social Proof
like factor
Buzz Self Images
Authority factor

17. Buzz
Social Proof
momentum
Buzz Self Images
Empathy

18. Self Image
Social Proof
Story
Buzz Self Images
Heart to heart