Make way for PRETAIL: a new mode of consumption that sees consumers treat crowdfunding platforms as the new shopping malls. Discover new PRETAIL platforms such as Christie Street and Crowd Supply. Dive into groundbreaking PRETAIL products from around the world, including SOCCKET, Dim Sum Warriors, Karma Chakhs, Motriz and more...and learn what PRETAIL means for all consumer brands.

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1
PRETAIL
Why consumers now love to SHOP for
products and services at concept stage.
DEFINITION
A mode of consumption that sees consumers
treat crowdfunding platforms as the new
shopping malls. Why? Because that's where
current consumer demand for the most
innovative, exciting and unique products is
being served better than anywhere else, by an
army of entrepreneurs and start-ups.
DRIVING THIS TREND
THE EXPANDING
GLOBAL BRAIN
PERFECT
MARKET FIT
Collective creativity of
thousands of individuals
and startups
Online transparency keeps
creators honest
Consumers choose which
concepts are realized
Data from market-leader Kickstarter shows the
incredible growth and global scale of crowdfunding:
2.2
INSTANT
TRUST
contributed
275
from
177
USD million
countries
2012 2011
(+238% from 2011)
(90% of the world)
million
people
(+134% from 2011)
(Kickstarter, December 201 2)
2012 2011
PRETAIL PLATFORMS
One-stop shops for
successfully
crowdfunded products
Crowdfunded
hardware platform
that aims to help
inventors
A PRETAIL platform
and an etail store
PRETAIL PRODUCTS
DIM SUM
WARRIORS
Kickstarter project
available in Singapore
bookstores
SOCCKET
Soccer ball
generates power
as it’s played with
BREATHOMETER
A smartphone
breathalyzer
NEXT
from
PRETAIL
to ETAIL
to RETAIL :
Watch out for the first true PRETAIL
smash hit, bought (instantly) by
millions of consumers, from
‘normal’ stores.'
Are you PREpared? ;-)
This is just the 1 minute summary of trendwatching.com’s
May / June 2013 free monthly Trend Briefing.
For the full version please check
trendwatching.com/trends/pretail/
trendwatching.com | Infographics
Monthly Trend Briefing - May / Jun 2013
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