The document discusses Rehn and Lindkvist's hierarchy of trends which categorizes trends based on their scale and influence. The hierarchy includes: 1. Microtrends - Specific apps/games dependent on smartphone capabilities that often lose popularity over time. Examples include Korean skincare products and coffee shops catering to youth. 2. Macrotrends - Broader trends like smartphone brands and online shopping platforms that have widespread adoption. Examples given are iPhone vs Android and e-commerce sites. 3. Megatrends - Trends dependent on infrastructure like the internet and smartphones that are nearly universally adopted, such as climate change and aging populations impacting the Philippines. 4. Gigatrends -

1. Trends, Networks and Critical
Thinking in the 21st Century
Third Quarter/Week 2
HIERAR
CHY
OF
TREND
S

2. Rehn and Lindkvist (2013)
mentioned a so-called hierarchy
of trends, which explains why
trends seem to have varying
reach, effects, and influences on
people. This hierarchy is a
representation of the scale of
the development of a trend.

3. 1. MICROTRENDS
2. MACROTRENDS
3. MEGATRENDS
4. GIGATRENDS

4. MICROTREN
DS

5. Smartphone Apps/Games
which are dependent on
the capabilities of a
smartphone (these
apps/games oftentimes
lose their popularity
overtime).
Examples of
MICROTRENDS
Popularity of Korean
skincare products among
Filipino millennials.
Growing popularity coffee
shops in urban areas
catering to young people.

6. MACROTREN
DS

7. Smartphone brands
(iPhones vs. android
phones) Battle for
popularity of these
smartphones.
Examples of
MACROTRENDS
Online shopping
platforms like Lazada
and Shopee
Renewable energy
sources such as solar
power.

8. MEGATREN
DS

9. Smartphones which
are dependent on the
internet. Smartphones
are widely used by
almost all people in
the world.
Examples of
MEGATRENDS
Climate change and its
effects on the Philippines.
Aging population in the
Philippines

10. GIGATREND
S

11. Internet or the
World Wide Web
which may be
considered as the
soul of almost all
technology.
Examples of
GIGATRENDS
Global health crisis such
as the Covid-19
Pandemic
Rapid Urbanization which
strained infrastructure and
public services.

12. Group
Activity