Digital marketing analysis?
A digital marketing analysis researches and evaluates your business, audience, and competitors to build a custom, data-driven digital marketing plan for your company. Using an online marketing analysis, your company can deliver an Internet marketing strategy that speaks to your audience — and converts them
2. AGENDA
INTRODUCTION
CONCLUSION
MARKET
TRENDS
Digital marketing is the use of
digital technologies and platforms
to promote products and services,
as well as to connect with
potential customers.
The importance of marketing on the
Internet is increasingly important
for company. In fact, online
marketing has become an important
focus for most companies as they
look to reach customers online and
grow sales.
The digital marketing process is
a term with a broad meaning
and covers various methods and
processes to achieve digital
marketing goals and objectives.
Digital marketing trends are key
changes in the strategic direction
of the digital marketing landscape,
that impact the way marketers
should interact with their target
audience
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3. INTRODUCTION
Digital marketing, also called
online marketing, is the
promotion of brands to connect
with potential customers using
the internet and other forms of
digital communication. This
includes not only email, social
media, and web-based
advertising, but also text and
multimedia messages as a
marketing channel.
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4. 1.Website links to Brand
page
Inviting potential customers
to like their page.
2. Photo albums of events-
tag people in the pictures-
friends tag their friends-
those friends become new
members
3. Create posters and post to
fans walls
INTRODUCTION
PROCESS
FEEDBACK
OUTPUT
INPUT
People attend
events
Increased brand
image and
reputation
Free platform for
advertising
Marketers to set up
and manage
promoters Brand
page
Friends like their
company page [
base members]
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5. PROCESS:
Following is a 5 Step
Digital Marketing
Process, that can be
used for marketing
anything on Digital
Media.
Step 1: Research
Step 2: Create
Step 3: Promote
Step 4: Analyze
Step 5: Optimize
1. E-Mail Marketing
2. Search Engine Optimization(SEO)
3. Search Engine Marketing
4. Content Marketing
5. Pay-Per-Click Marketing
6. Affiliate Marketing
7. Instant Message Marketing
DIFFERENT TYPES OF DIGITAL
MARKETING PROCESS:
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6. TARGET
MARKET:
Research your industry and ideal
market. For industry, consider factors
like overall outlook, trends and areas of
potential. Research your competitors
and create charts, graphs and reports to
add to your overall target market
analysis summarizing the data you
found.
You can create a buyer persona using data
from your target market, competition, or
consumer reports.
1.Do thorough audience research
2. Identify customer goals and pain points
3. Understand how you can help
A target market analysis is a systematic
process that helps businesses better
understand their potential customers.
By analyzing demographic, behavioral,
and other relevant data about these
customers, organizations can gain
important insights into things like their
purchasing habits, interests, values, and
opinions.
CONDUCT MARKET RESEARCH
CREATE BUYER PERSONAS
ANALYZE CUSTOMER BASE
2
3
1
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7. Step 1: Create a customer persona
Step 2: Identify your goals and
tools
Step 3: Focus on blogging
Step 4: Evaluate existing digital
marketing channels
Step 5: Automate marketing
Step 6: Nail mobile optimization
Step 7: Make it easy for
customers to reach you
Step 8: Use the right technology
Step 9: Confirm your
differentiators
Step 10: Track your progress
How to create a digital marketing
strategy in 10 steps:
STRATEGIES:
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8. TOP 7 DIGITAL
MARKETING TRENDS:
1. Social impact strategy front and
center
2. Youth-centred marketing
3. Authentic, humanized branded
content
4. Audio-first marketing
5. Symphonic ads
6. AV product marketing
7. Realist influencer marketing
Social
Media
E-mail
Marketing
Digital
Campaign
Content
Marketing
SEO
Mobile
Apps
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9. New technologies in digital marketing has
moved a great deal. The market approach has
also evolved with the rise of new technology.
Digital marketing has a number of
advancement and improvements in its
strategy, so it is important to know the
conclusion of digital marketing. Keep reading
this article to know more about it.
Customers and marketers need to learn about the
pros and cons of digital marketing to get the best
out of it. When you don’t learn the pros and cons
of digital marketing, you won’t reap the full
benefits.
CONCLUSION:
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