The document discusses trends in financial management, marketing management, and human resource management. In financial management, it notes an increased focus on digitization, automation, data visualization, basic analytics, and advanced analytics. Marketing management trends include conversational marketing using chatbots, influencer marketing, artificial intelligence, programmatic advertising, and e-commerce. Human resource management trends involve using modern AI-powered tools, chatbots to optimize hiring processes, and AI to enhance hiring and structure analytical information to benefit businesses.

1. Trends in FM, MM & HRM
Presented By : Surekha V S
Assistant Professor in Commerce
SVTEC, Akkikkavu

2. FINANCIAL MANAGEMENT
continuous focus on digitization
Automation and robotics, which helps in improving processes;
Data visualization, which gives end users real-time easy to understand
financial information;
basic analytics, which helps in efficient decision support; and
advanced analytics, which can help business to uncover hidden shareholder
value and growth opportunities.
BLOCK CHAIN TECHNOLOGY
Crytocurrency

3. MARKETING MANAGEMENT
 CONVERSATIONAL MARKETING
users interact and have conversations with brands through chatbots and
voice assistants
 Influencer marketing
 Artificial intelligence
 Programmatic advertisement
 E commerce

4. Human Resource Management
 Use of modern tools powered by artificial intelligence
 Using chatbots to optimize their application processes
 Benefits to modern businesses by automating hiring process
 Reduces time for screening candidates
 Increases time for high-value activities.
 Artificial intelligence can structure analytical information
 Enhancing hiring process