TRENDS 2021 ENGLISH

This document discusses trends that will emerge in 2021 based on cultural changes accelerated by the COVID-19 pandemic. It identifies 8 trends: 1. Realistic optimism - People will remain cautiously optimistic about the future due to continued uncertainty. 2. Soft capitalism - There will be increased debate around reforming capitalism to reduce inequality. 3. Amphibious life - People will seamlessly move between physical and virtual worlds in their work and daily lives. 4. Individual redesign - Younger people will seek to reinvent themselves, and there will be a boom in startups and online education. The document provides analysis and examples for each trend, and discusses the implications for brands. It argues the pandemic