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Trending Well Introduction
- 1. Providing actionable insights faster using social data.
- 2. The Problem TOOLS: THEY DON’T FILTER NOISE
- 3. The Solution MULTIPLE SOURCES - SPECIFIC RULES IF + + THEN
- 4. Real Time AUTOMATED ALERTS
- 5. Dashboard
- 6. Traction BETA USERS Active Trading Publishing Industry Advocacy Group Real Estate Food Certification Retail Clothing Food Manufacturing Sales Acceleration Infectious Disease Detection Social Media Publisher Maker Space Strategy Consulting
- 8. Markets Forrester: Digital Marketing Budget $68B in 2015 Finance $1B “Social Monitoring” in 2013 News Sales Acceleration
- 9. Business Model Product Company SaaS Partnerships
- 11. Founded Boulder, CO April 18, 2014 Timeline Prototype Launch June 15, 2014 Public Beta Go Live January 2015 15 Beta Companies August, 2014 November, 2014
- 12. Providing actionable insights faster using social data. Kyle Kuczun CO-FOUNDER & CEO kyle@trendingwell.com
Editor's Notes
- Too Much Dynamic Data • Tools: Focus on Single Source • Tools: Staff & Time Intensive • Tools: Too Simple
- Real time tracking Historical tracking metrics to give you context (who controls the thread, who is the influencer, sentiment analysis) Engagement tools, etc.
- Software 101 Bootstrap MVP …to research users with real use cases. …we expected one or two verticals to filter out. …to our surprise everyone found meaningful insights. • SAVE THE COLORADO - water rights • SALES ACCELERATION - geo-fencing around a conference to find the people you need to connect with • Dengue feature outbreak in Japan Software company trying to understand how people talk about the maker space Social media publisher using the tool to understand how user where violating their terms of use • Softshell crab (UNIVERSAL SOLUTION — curates world data that is meaningful) Curate a collection of what the world is saying. Get out in front of issue. Stop relying on staff to “monitor” social data. • Day Trading (hunch, but you don’t know when) • Corporate Crisis • Food safety (bugs, bacteria) • 24/7/365 (night, holiday, weekends) • Community events • local news (flood, deaths, riots) • travel problems • easily find your tribe / customers • politics / constituents
- CRM is just the tip of the iceberg on how to use social data. Journalist, sales… Finance: April 23, 2013 — AP claimed white house explosion. Dow dropped 140 pts. S&P 500 Index lost $126B 70% of traders have made investment decisions based on information they found on social media.