The document describes how a word of mouth marketing company called Trender Solutions conducts campaigns. They identify trendsetters within their community that match clients' target profiles. These trendsetters receive products to test and provide feedback and reviews to their social networks. Trender measures the impact of the campaigns using metrics like the Net Promoter Score, user generated content, and search engine analysis to provide insights to brands.

1. THE WORD OF MOUTH MARKETING COMPANY

2. SPEAK WHAT YOU THINK
HOW IT WORKS

3. In our campaigns we take care that your
product gets in the hands of the trenders
that fit your target profile.
This way they are able to deliver and
transmit relevant product and brand
information resulted both from personal
experience and from testing the product.
HOW IS THE COMMUNICATION

4. Enthusiasts who love to talk about brands
We choose the right consumers to spread the
word about your product (members of the
trender community).
We have all the demographic and behavioral
data points that you’ll need to select your target
from our trenders.
Step 1 2 3 4 5 6

5. Talk, listen, then spread the word
trenders receive a package that contains a
number of your products so they can try it and
share it with their friends.
We provide and suggest trenders some tips to
better experience your product.
Step 1 2 3 4 5 6

6. Social and Offline Media
The trenders involved in the campaigns test
your product and start spreading the word
about it. Both offline and online.
Step 1 2 3 4 5 6

7. Precious feedback for your brand
The trenders provide us their honest feedback
about your product through reports and
questionnaires.
Step 1 2 3 4 5 6

8. High response rate and reactions
We measure the impact of the Word Of Mouth
Marketing Campaign.
In all, we aggregate and measure all the
conversations around your product and use
proven metrics to track market impact and
gather consumer insights about your brand.
Step 1 2 3 4 5 6

9. Measurable results
Some of our tools used to measure the
efficiency and impact of the Campaigns are
NPS (Net Promoter Score), UGC (User
Generated Content), Search Engine Analysis or
Consumers Insights …
Step 1 2 3 4 5 6

10. THANK YOU!

11. DO YOU WANT TO ACTIVATE LARGE-SCALE
CONVERSATIONS ABOUT YOUR BRAND?
Cristiana Ştiucă Giorgiana Petre
Marketing Communication Specialist Chief Marketing Officer
Tel - +40 749 /173 741 Tel - +40 752 / 292 103
Email - cristiana.stiuca@trender.ro Email - giorgiana.petre@trender.ro
Skype - cristiana.stiuca Skype - giorgiana.petre
Contact us through any of below or call.
TRENDER SOLUTIONS SRL | VAT No RO 22439083 | I. VACARESCU No 7, 300182 TIMISOARA, ROMANIA | FAX +40 / 256 / 407 147