Trender is an online application launched in 2008 in Romania that facilitates structured word-of-mouth marketing campaigns, connecting consumers and companies. With 7,000 users, predominantly young and educated, Trender is the only word-of-mouth marketing company in the national market and focuses on measurable consumer-to-consumer communication. The platform aims for international expansion while offering a SaaS solution for clients, supported by a team with strong international experience.

1. the WOMM Company
The X - Channel Marketing Company

2. Word of mouth is the
best medium of all.
-quoted in Bill Bernbach Said (1989),
DDB Needham Worldwide.

3. In 2008 trender is launched as:
– a “bridge” between the offline and
online channels
– a “connection” between consumers
and companies

4. What is trender?
An online application that allows marketers to
conduct and measure structured Word of Mouth
Campaigns, drive sales, build new communities of
brand evangelists and gather consumer insights and
feedback about brands.

5. How it works
Now, for the first time in Romania companies
can book consumer to consumer conversations
trenders love to talk about brands and
recommend products after testing it
We can get them to do this for companies -
online and face to face - in measurable ways

6. The Market facts
90%
of consumers trust recommendations from family and friends
67%
of the economy is influenced by Word of Mouth
70%
of consumers trust other consumer opinions posted online
More than third respondents generated a lot of
recommendations in the last 3 months, for at least one
of the 10 categories of products and services reviewed

7. Competition
trender is the only Word of Mouth Marketing Company
on the national market
In Europe the main competitor is trnd, in the US there is
buzzagent.com
Strengths:
• “First on market”
• strong operational and technological know-how
• streamlined processes both online and offline

8. Some Facts
7000 users in Romania
69% female and 31% male, between the ages 18 — 35,
with higher education level and average and above
average incomes
40% of all trender members read blogs and
30% run their own blog

9. Valuable Key Accounts
Since late 2008, trender has implemented
WOM campaigns for clients such as:
Whiteland, EuroWeb, or Editura Publica

10. Making marketing a better place
for marketers and consumers
The consumer is in charge now, One to One
communication is crucial and leads to a
segmenting of the marketing communication
Different communication on different channels
with different people

11. Trender Evolution
E T
OSI
IMA EO &
GES
R
MIC
VID
K
OO
E
BIL
EB
FAC
MO A X-channel publishing
TW
SM
platform for marketing
S
campaigns
IT T
ER
NEW
EM
A
SL
IL
ETT
R E

12. More facts
Idea
– marketing mix, 360,
Multichannel

13. More facts
Team
– Strong International
Experience (De, Ch, AT,
US, RO)

14. More facts
Market
– Romania (Proof of Concept),
international roll out
(German speaking Europe).

15. More facts
Monetization
- SaaS for endcustomers
and resellers

16. Investment
Business Development
Extending the actual platform to a SaaS white label solution
and adding further Marketing channels to sustain a true
x-channel application
Sales and local presence in Bucharest (Romania) as well as
in 2 cities in Europe (preferably London and Berlin or
Munich)
During the same period further growth will be covered by
income generated by sales activities, especially from UK
and Germany

17. Who we are
Giorgiana
Petre
Chief
Marketing
Officer
Cristiana
Stiuca
Marketing
Communication
Specialist
Ovidiu
Banica
Founder
and
strategic
advisor
The epoint team developed and supports the technology engine of trender