The document discusses digital marketing trends and how the agency adapts to changes in the industry. It highlights emerging technologies like big data, artificial intelligence, and social media that are shaping advertising. The agency provides traditional and digital advertising services across multiple channels. It prides itself on innovative thinking and creative solutions. Projections show plans for growth over the next three years through diligent research and creative campaign creation.
The Times_Raconteur_Sales Performance report 2014Lisa Graham
The document discusses how selling is changing and gaining more importance in businesses. Specifically:
- Selling is becoming more complex as it involves multiple channels and is closely tied to business strategy. It is moving beyond traditional product-focused roles.
- There is a focus on professionalism in selling with demand for accredited qualifications and sales becoming recognized as a true profession.
- Technology is enabling more data-driven and scientific approaches to selling, helping businesses better understand customers.
- As a result, selling is emerging from an identity crisis and taking center stage in the drive for business growth due to its importance in today's competitive environment.
The document discusses the challenges of open commerce, including tax compliance with VAT regulations in different countries, currency and commodity volatility, complex trade regulations, enabling suppliers to trade electronically, and managing cash flow visibility across global supply chains. It also examines how e-invoicing can help address these challenges by streamlining processes, improving supplier relationships, and enhancing operational efficiency for businesses engaging in international trade.
The Complete Guide to Unifying Your Sales & Marketing EffortsClearPivot
This document provides a guide to unifying sales and marketing efforts by creating a "Smarketing" organization. It outlines six key elements to implement: 1) Establish closed-loop reporting between marketing software and CRM to share lead data; 2) Define funnel stages and lead qualification metrics that sales and marketing agree on; 3) Implement a service-level agreement where marketing commits to delivering qualified leads and sales commits to follow-up efforts; 4) Use dashboards to monitor metrics and identify top-performing marketing channels and assets; 5) Hold regular meetings between sales and marketing; 6) Employ additional communication tactics. Implementing this data-driven framework can help sales and marketing teams work better together to achieve revenue goals.
Komuniciranje in prodaja kupcem prek večkanalnega marketinga (multichannel marketing), kjer je poznavanje preferenc in navad kupcev ključnega pomena. Danes so stranke so tiste, ki spreminjajo pravila, zato jim morajo podjetja ponuditi in omogočiti rešitve.
September 9th and 10th was the launch of the Cross-Cultural Marketing and Communications Association and Total Market Conference. We've taken the time to compile a summary of the event and provide highlights from the day.
HubSpot surveyed 167 professionals on where they spend their marketing dollars, unveiling that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
The document discusses digital marketing trends and how the agency adapts to changes in the industry. It highlights emerging technologies like big data, artificial intelligence, and social media that are shaping advertising. The agency provides traditional and digital advertising services across multiple channels. It prides itself on innovative thinking and creative solutions. Projections show plans for growth over the next three years through diligent research and creative campaign creation.
The Times_Raconteur_Sales Performance report 2014Lisa Graham
The document discusses how selling is changing and gaining more importance in businesses. Specifically:
- Selling is becoming more complex as it involves multiple channels and is closely tied to business strategy. It is moving beyond traditional product-focused roles.
- There is a focus on professionalism in selling with demand for accredited qualifications and sales becoming recognized as a true profession.
- Technology is enabling more data-driven and scientific approaches to selling, helping businesses better understand customers.
- As a result, selling is emerging from an identity crisis and taking center stage in the drive for business growth due to its importance in today's competitive environment.
The document discusses the challenges of open commerce, including tax compliance with VAT regulations in different countries, currency and commodity volatility, complex trade regulations, enabling suppliers to trade electronically, and managing cash flow visibility across global supply chains. It also examines how e-invoicing can help address these challenges by streamlining processes, improving supplier relationships, and enhancing operational efficiency for businesses engaging in international trade.
The Complete Guide to Unifying Your Sales & Marketing EffortsClearPivot
This document provides a guide to unifying sales and marketing efforts by creating a "Smarketing" organization. It outlines six key elements to implement: 1) Establish closed-loop reporting between marketing software and CRM to share lead data; 2) Define funnel stages and lead qualification metrics that sales and marketing agree on; 3) Implement a service-level agreement where marketing commits to delivering qualified leads and sales commits to follow-up efforts; 4) Use dashboards to monitor metrics and identify top-performing marketing channels and assets; 5) Hold regular meetings between sales and marketing; 6) Employ additional communication tactics. Implementing this data-driven framework can help sales and marketing teams work better together to achieve revenue goals.
Komuniciranje in prodaja kupcem prek večkanalnega marketinga (multichannel marketing), kjer je poznavanje preferenc in navad kupcev ključnega pomena. Danes so stranke so tiste, ki spreminjajo pravila, zato jim morajo podjetja ponuditi in omogočiti rešitve.
September 9th and 10th was the launch of the Cross-Cultural Marketing and Communications Association and Total Market Conference. We've taken the time to compile a summary of the event and provide highlights from the day.
HubSpot surveyed 167 professionals on where they spend their marketing dollars, unveiling that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
Business Days - Workshop de Marketing in era Social MediaGiorgiana Petre
Influenta Word of Mouth-ului sau cum sa-ti transformi clientii in avocati ai brandului. Cum a fost BUZZ-ul in campania de WOMM trender-Ivatherm
Filmuletul face parte din prezentare:
http://www.youtube.com/watch?v=Fz22PfPxoXI&feature=relmfu
The document discusses Trender, a word of mouth marketing company. It summarizes that Trender is a community that encourages consumers to discuss products and brands. Trenders enjoy sharing honest opinions about products they like with friends and family. Trender believes word of mouth marketing through social media discussions can facilitate sharing and conversations that lead to brand awareness in an effective yet unpaid manner.
The document discusses Word of Mouth (WOM) marketing campaigns conducted by trender, a Romanian marketing company. It provides two case studies: one for EuroVoice, a digital telephony service, and one for Don Gustosso, a food brand. The EuroVoice campaign led to a 400% increase in revenue. The Don Gustosso campaign helped introduce consumers to the brand's full product line and develop brand advocates. trender's WOM campaigns utilize a community of influencers to generate awareness, traffic, and consumer insights for clients.
2 davor kunc wbif presentation to undp editedUNDPhr
The document discusses sustainable energy and EU enlargement in Southeast Europe. It provides an overview of key energy policies and infrastructure projects in the region. The Western Balkans Investment Framework (WBIF) is highlighted as the main vehicle for channeling grants and loans to priority energy and infrastructure projects. The WBIF has supported over €3.6 billion in total estimated energy investments through grants of €71.8 million and loans of €270 million. Challenges to the region such as fiscal constraints and slowing economic growth are also summarized.
The document describes how a word of mouth marketing company called Trender Solutions conducts campaigns. They identify trendsetters within their community that match clients' target profiles. These trendsetters receive products to test and provide feedback and reviews to their social networks. Trender measures the impact of the campaigns using metrics like the Net Promoter Score, user generated content, and search engine analysis to provide insights to brands.
The document discusses the transition of marketing from a product-focused approach to a customer-focused approach. It outlines how marketing has evolved over time from focusing on the traditional 4Ps of product, price, place, and promotion to now focusing on building customer relationships through integrated marketing communications, brands, and measuring financial returns. The new approach involves managing marketing as a profit center rather than just a cost center by measuring how it contributes to business goals like increasing and stabilizing cash flows through loyal customers.
The document discusses a social m-commerce platform called forTiBi that uses a group-buying model to enable users to receive discounts by inviting friends to buy products together. It operates in the German market, which is one of the largest and most stable e-commerce markets in Europe. The business model aims to cultivate an active buyer base through a viral and interactive shopping experience on mobile. The presentation outlines the company's vision, team, and future steps which include launching an MVP and developing an e-commerce marketplace.
Digital marketing for the new era soft com 2017-fi-npptxIgor Jurčić
The document discusses the basics of digital marketing. It defines digital marketing as being more than just digital advertising and involving the development and management of interactive services. The main parts of digital marketing include digital advertising through company websites, email, social media, and mobile. Digital advertising focuses on presenting products/services and their benefits, while branding and raising the image of the company and employees are also important aspects of digital marketing strategy.
Fernando Samaniego's Presentation at Publishing Expo 2008 in Moscow: Vocento Online - From Player To Market Leader. Fernando Samaniego is an International New Media Consultant.
Marcos Carmena León is a highly motivated senior professional with over 20 years of experience in sales, marketing, business development, and management in the telecommunications and IT industries. He has a proven track record of success developing strategies, managing teams and partnerships, and achieving sales targets. Currently, he is the founder of Social Media Lab, focused on supporting entrepreneurs, advising organizations on social media strategy, and analyzing trends in the networked business world.
Matchcode is a global marketing firm that provides integrated marketing solutions to help insurance companies address challenges in a changing digital landscape. It has over 100 employees and annual revenue of €15 million. Matchcode uses data analytics, marketing automation, and other digital technologies to help clients improve customer acquisition, retention, and experience across online and offline channels. One example is Matchcode's work with Canada Life to relaunch its website and intermediaries extranet, providing 24/7 self-service to enhance the customer experience.
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...REFRAME: THE BRAND
The inaugural Total Market Conference launched the Cross-Cultural Marketing and Communications Association (CCMCA). The conference provided clarity on defining a Total Market industry vertical and Total Market Enterprise (TME) model. Speakers from brands like PepsiCo and Kimberly-Clark discussed best practices for building a TME. A new Cross-Cultural Index was introduced to assess how brands appeal to general and multicultural markets. Over the next year, CCMCA aims to establish TME criteria, provide educational services, and offer certification to help brands build TMEs.
Portfolio en rui martins international pr and digital marketing advisorRuiMartins533245
With over 20 years in the Communication and Marketing industry both as a consultant at worldwide PR Firms and in-house as Corporate Communication and Public Affairs Director, including Digital Marketing & Social Media Marketing,
I offer a vision-driven approach to decision making, strategic planning, and tactical implementation that I am excited to bring to your team.
My career history demonstrates my outstanding communication and leadership skills as well as my reputation for being organized and dependable.
Further, my record of leadership has resulted in a measurable benefit to companies like Dianova Portugal, European Commission / European Parliament, Tinkle, and BCW / Burson-Marsteller.
This document summarizes the services of ditto, a creative agency that specializes in finance and technology clients. It provides examples of clients and projects across branding, campaigns, design, and strategy. Ditto helps clients with messaging, marketing assets, websites, videos and events to generate business and sales. The agency takes a full-service approach across online and offline media. It emphasizes strategic planning, creative design, integrated campaigns, and measuring results against goals.
Copyright, ASHRAE 2011. Presented by Greg Martin, ASHRAE manager of advertising sales, to the Air Movement and Control Assocation International. Comments and questions should go to gmartin@ashrae.org
As a full-service B2B agency, we're no strangers to complicated.
We go further and dig deeper to truly understand our clients' business. Cutting through the noise to identify the unique, the unusual and the stimulating.
We call this Extracting the Extraordinary.
Through this approach, we simplify the complex, craft compelling creative and deliver results.
The document provides information about an agency including their services, approach, case studies, and clients. They deliver integrated communications including brand development, storytelling, advertising, internal communications, sales enablement, and digital services. Their approach involves understanding goals, conducting research, developing ideas, and immersing themselves in their clients' industries. They provide case studies demonstrating their work in areas like brand development, internal communications, and campaigns.
This document discusses interactive marketing campaigns and campaign management. It finds that with increased media fragmentation and availability of customer data, interactive campaign management has become more important. Successful campaign management involves testing, using small target groups, and multi-step campaigns. Organizational hurdles include a lack of flexibility, systematic campaign knowledge and capabilities, and clashes between marketing and sales teams. The document studies campaign practices of Dutch companies and finds that most are "problem campaigners" that allocate too much resources to campaigns given the revenue results, suggesting they need more efficient practices or to generate more revenue from campaigns.
Business Days - Workshop de Marketing in era Social MediaGiorgiana Petre
Influenta Word of Mouth-ului sau cum sa-ti transformi clientii in avocati ai brandului. Cum a fost BUZZ-ul in campania de WOMM trender-Ivatherm
Filmuletul face parte din prezentare:
http://www.youtube.com/watch?v=Fz22PfPxoXI&feature=relmfu
The document discusses Trender, a word of mouth marketing company. It summarizes that Trender is a community that encourages consumers to discuss products and brands. Trenders enjoy sharing honest opinions about products they like with friends and family. Trender believes word of mouth marketing through social media discussions can facilitate sharing and conversations that lead to brand awareness in an effective yet unpaid manner.
The document discusses Word of Mouth (WOM) marketing campaigns conducted by trender, a Romanian marketing company. It provides two case studies: one for EuroVoice, a digital telephony service, and one for Don Gustosso, a food brand. The EuroVoice campaign led to a 400% increase in revenue. The Don Gustosso campaign helped introduce consumers to the brand's full product line and develop brand advocates. trender's WOM campaigns utilize a community of influencers to generate awareness, traffic, and consumer insights for clients.
2 davor kunc wbif presentation to undp editedUNDPhr
The document discusses sustainable energy and EU enlargement in Southeast Europe. It provides an overview of key energy policies and infrastructure projects in the region. The Western Balkans Investment Framework (WBIF) is highlighted as the main vehicle for channeling grants and loans to priority energy and infrastructure projects. The WBIF has supported over €3.6 billion in total estimated energy investments through grants of €71.8 million and loans of €270 million. Challenges to the region such as fiscal constraints and slowing economic growth are also summarized.
The document describes how a word of mouth marketing company called Trender Solutions conducts campaigns. They identify trendsetters within their community that match clients' target profiles. These trendsetters receive products to test and provide feedback and reviews to their social networks. Trender measures the impact of the campaigns using metrics like the Net Promoter Score, user generated content, and search engine analysis to provide insights to brands.
The document discusses the transition of marketing from a product-focused approach to a customer-focused approach. It outlines how marketing has evolved over time from focusing on the traditional 4Ps of product, price, place, and promotion to now focusing on building customer relationships through integrated marketing communications, brands, and measuring financial returns. The new approach involves managing marketing as a profit center rather than just a cost center by measuring how it contributes to business goals like increasing and stabilizing cash flows through loyal customers.
The document discusses a social m-commerce platform called forTiBi that uses a group-buying model to enable users to receive discounts by inviting friends to buy products together. It operates in the German market, which is one of the largest and most stable e-commerce markets in Europe. The business model aims to cultivate an active buyer base through a viral and interactive shopping experience on mobile. The presentation outlines the company's vision, team, and future steps which include launching an MVP and developing an e-commerce marketplace.
Digital marketing for the new era soft com 2017-fi-npptxIgor Jurčić
The document discusses the basics of digital marketing. It defines digital marketing as being more than just digital advertising and involving the development and management of interactive services. The main parts of digital marketing include digital advertising through company websites, email, social media, and mobile. Digital advertising focuses on presenting products/services and their benefits, while branding and raising the image of the company and employees are also important aspects of digital marketing strategy.
Fernando Samaniego's Presentation at Publishing Expo 2008 in Moscow: Vocento Online - From Player To Market Leader. Fernando Samaniego is an International New Media Consultant.
Marcos Carmena León is a highly motivated senior professional with over 20 years of experience in sales, marketing, business development, and management in the telecommunications and IT industries. He has a proven track record of success developing strategies, managing teams and partnerships, and achieving sales targets. Currently, he is the founder of Social Media Lab, focused on supporting entrepreneurs, advising organizations on social media strategy, and analyzing trends in the networked business world.
Matchcode is a global marketing firm that provides integrated marketing solutions to help insurance companies address challenges in a changing digital landscape. It has over 100 employees and annual revenue of €15 million. Matchcode uses data analytics, marketing automation, and other digital technologies to help clients improve customer acquisition, retention, and experience across online and offline channels. One example is Matchcode's work with Canada Life to relaunch its website and intermediaries extranet, providing 24/7 self-service to enhance the customer experience.
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...REFRAME: THE BRAND
The inaugural Total Market Conference launched the Cross-Cultural Marketing and Communications Association (CCMCA). The conference provided clarity on defining a Total Market industry vertical and Total Market Enterprise (TME) model. Speakers from brands like PepsiCo and Kimberly-Clark discussed best practices for building a TME. A new Cross-Cultural Index was introduced to assess how brands appeal to general and multicultural markets. Over the next year, CCMCA aims to establish TME criteria, provide educational services, and offer certification to help brands build TMEs.
Portfolio en rui martins international pr and digital marketing advisorRuiMartins533245
With over 20 years in the Communication and Marketing industry both as a consultant at worldwide PR Firms and in-house as Corporate Communication and Public Affairs Director, including Digital Marketing & Social Media Marketing,
I offer a vision-driven approach to decision making, strategic planning, and tactical implementation that I am excited to bring to your team.
My career history demonstrates my outstanding communication and leadership skills as well as my reputation for being organized and dependable.
Further, my record of leadership has resulted in a measurable benefit to companies like Dianova Portugal, European Commission / European Parliament, Tinkle, and BCW / Burson-Marsteller.
This document summarizes the services of ditto, a creative agency that specializes in finance and technology clients. It provides examples of clients and projects across branding, campaigns, design, and strategy. Ditto helps clients with messaging, marketing assets, websites, videos and events to generate business and sales. The agency takes a full-service approach across online and offline media. It emphasizes strategic planning, creative design, integrated campaigns, and measuring results against goals.
Copyright, ASHRAE 2011. Presented by Greg Martin, ASHRAE manager of advertising sales, to the Air Movement and Control Assocation International. Comments and questions should go to gmartin@ashrae.org
As a full-service B2B agency, we're no strangers to complicated.
We go further and dig deeper to truly understand our clients' business. Cutting through the noise to identify the unique, the unusual and the stimulating.
We call this Extracting the Extraordinary.
Through this approach, we simplify the complex, craft compelling creative and deliver results.
The document provides information about an agency including their services, approach, case studies, and clients. They deliver integrated communications including brand development, storytelling, advertising, internal communications, sales enablement, and digital services. Their approach involves understanding goals, conducting research, developing ideas, and immersing themselves in their clients' industries. They provide case studies demonstrating their work in areas like brand development, internal communications, and campaigns.
This document discusses interactive marketing campaigns and campaign management. It finds that with increased media fragmentation and availability of customer data, interactive campaign management has become more important. Successful campaign management involves testing, using small target groups, and multi-step campaigns. Organizational hurdles include a lack of flexibility, systematic campaign knowledge and capabilities, and clashes between marketing and sales teams. The document studies campaign practices of Dutch companies and finds that most are "problem campaigners" that allocate too much resources to campaigns given the revenue results, suggesting they need more efficient practices or to generate more revenue from campaigns.
The document discusses the future of public relations and how it is evolving in a digital, multichannel environment. It highlights how companies are now using an integrated, brand communications approach across online, social media, and events to engage customers. It also provides examples of the author's experience leading large PR programs and teams for companies like eBay and Kodak, and developing new PR products and strategies to drive engagement.
The document summarizes an event hosted by World Financial Symposiums (WFS) on growth and exit strategies for software and IT companies. WFS is an international organization that educates technology leaders through webcasts and conferences. The event featured presentations from industry experts on topics such as mobile advertising trends, mergers and acquisitions in the ad tech sector, and experiences from companies involved in M&A. Contact information is provided for those seeking more information on WFS and the presented materials.
Statista aims to become a global leader in market statistics by expanding its content coverage and building brand recognition worldwide. It currently has strong coverage of North America and Europe but is working to improve coverage of Asia, South America, and other regions. Statista uses its own exclusive content and global marketing campaigns to increase its brand visibility internationally. It also aims to grow its multinational client base and global sales team to facilitate further international expansion. Recent results show Statista's revenues and international business increasingly growing each year, exceeding targets and pointing to continued strong performance.
A look at client-agency relationships. Mark Linder
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPP
Sales promotion is a tool used in integrated marketing communications to boost sales and attract new customers. It allows companies to temporarily lower prices to gain customers without incurring losses. Sales promotions influence trade and consumer behavior by increasing customer numbers, sales, attracting new customers, and rewarding loyal ones.
This document provides information about a new professional sales awards scheme launched in the UK. It summarizes perspectives from industry experts on how sales has evolved in recent decades. Key points include:
- Sales now requires a deeper understanding of customers and their businesses to demonstrate value beyond just solving known problems.
- Customers are more informed and don't need to be educated as much, requiring salespeople to help uncover new issues and perspectives.
- Recognizing top performers through awards gives credibility to winners and the sales industry. Experts see a need for sales to become a fully professionalized domain.
Similar to trender WOMM & MultiChannel Communication (20)
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
2. Word of mouth is the
best medium of all.
-quoted in Bill Bernbach Said (1989),
DDB Needham Worldwide.
3. In 2008 trender is launched as:
– a “bridge” between the offline and
online channels
– a “connection” between consumers
and companies
4. What is trender?
An online application that allows marketers to
conduct and measure structured Word of Mouth
Campaigns, drive sales, build new communities of
brand evangelists and gather consumer insights and
feedback about brands.
5. How it works
Now, for the first time in Romania companies
can book consumer to consumer conversations
trenders love to talk about brands and
recommend products after testing it
We can get them to do this for companies -
online and face to face - in measurable ways
6. The Market facts
90%
of consumers trust recommendations from family and friends
67%
of the economy is influenced by Word of Mouth
70%
of consumers trust other consumer opinions posted online
More than third respondents generated a lot of
recommendations in the last 3 months, for at least one
of the 10 categories of products and services reviewed
7. Competition
trender is the only Word of Mouth Marketing Company
on the national market
In Europe the main competitor is trnd, in the US there is
buzzagent.com
Strengths:
• “First on market”
• strong operational and technological know-how
• streamlined processes both online and offline
8. Some Facts
7000 users in Romania
69% female and 31% male, between the ages 18 — 35,
with higher education level and average and above
average incomes
40% of all trender members read blogs and
30% run their own blog
9. Valuable Key Accounts
Since late 2008, trender has implemented
WOM campaigns for clients such as:
Whiteland, EuroWeb, or Editura Publica
10. Making marketing a better place
for marketers and consumers
The consumer is in charge now, One to One
communication is crucial and leads to a
segmenting of the marketing communication
Different communication on different channels
with different people
11. Trender Evolution
E T
OSI
IMA EO &
GES
R
MIC
VID
K
OO
E
BIL
EB
FAC
MO A X-channel publishing
TW
SM
platform for marketing
S
campaigns
IT T
ER
NEW
EM
A
SL
IL
ETT
R E
12. More facts
Idea
– marketing mix, 360,
Multichannel
13. More facts
Team
– Strong International
Experience (De, Ch, AT,
US, RO)
14. More facts
Market
– Romania (Proof of Concept),
international roll out
(German speaking Europe).
15. More facts
Monetization
- SaaS for endcustomers
and resellers
16. Investment
Business Development
Extending the actual platform to a SaaS white label solution
and adding further Marketing channels to sustain a true
x-channel application
Sales and local presence in Bucharest (Romania) as well as
in 2 cities in Europe (preferably London and Berlin or
Munich)
During the same period further growth will be covered by
income generated by sales activities, especially from UK
and Germany
17. Who we are
Giorgiana
Petre
Chief
Marketing
Officer
Cristiana
Stiuca
Marketing
Communication
Specialist
Ovidiu
Banica
Founder
and
strategic
advisor
The epoint team developed and supports the technology engine of trender