Virtual Reality, Artificial Intelligence, Generation Z, Internet of Things, giffar och millennials. Allt detta och lite till snackades det om under SXSW 2016. Här är spaningar från KAN-teamet.

1. SXSW 2016
De senaste trenderna ifrån

4. Vanligaste
synen i år

5. ???

6. 6
!!!

7. 2015En tillbakablick

8. Disruption
Smart data
Digital transformation

9. 9
Upplevelse
i centrum
Millennials
är allas
drömmålgrupp
”Digitalt
är bara
ett medium”

10. 2016 års SXSW bjöd på….
VR: Virtual reality
AI: Artificial Intelligence
Tracking stuff
Marketing to the moments
Gen Z & Millennials
Let’s go!
10

11. VR: Virtual
Reality

12. 12
IMAGE CRED: http://paleofuture.gizmodo.com/this-is-what-i-see-every-time-you-tell-me-how-cool-ocul-1530587594

13. 13 IMAGE CRED: TheGuardian

14. 14
IMAGE CRED: Samsung

15. IMAGE CRED: T3.com
?

16. 16
Högupplösta skärmar
IMAGE CRED: SonyMobile

17. 17
IMAGE CRED: Apple
GyroskopAccelerometer

18. IMAGE CRED: Samsung
Processorerna

19. Högupplösta skärmar
Accelerometer& Gyroskop
Processor
$

20. IMAGE CRED: Oculusg
Next big thing.

21. Immersion VR Presence MR
Mixed reality / Augmented reality

22. IMAGE CRED: Oculus
Immersion VR

23. IMAGE CRED: Vrscout.com

24. IMAGE CRED: Vrscout.comIMAGE CREDPolygon.com

25. IMAGE CRED: Vrscout.com
IMAGE CREDPolygon.com

26. IMAGE CRED: Vrscout.com
IMAGE CREDPolygon.com

27. IMAGE CRED: TheVerge / Microsoft
Presence MR

28. Presence MR
“the most intuitive access to digital information and direct hand interaction with holograms.”

29. Swivel
Low-end
Roam
High-end

30. IMAGE CRED: Vrgeeks.se / Google

31. IMAGE CRED: HTCVive

32. Internet of Experiences
IMAGE CRED: blog.harmonicinc.com

33. First-person

35. IMAGE CRED: Oculus

36. Re-directed
touch

37. Uppfattad ruttVerklig rutt
Re-directed
walking

39. “Internet of Experiences”

41. “Virtual reality has the potential
to be the most social platform”
Mark Zuckerberg

43. Hur är VR applicerbart
på er verksamhet?

44. NU.

45. AI: Artificial
Intelligence

46. 46

47. 47

48. 48

49. 49

50. 50

51. 51

52. 52

53. 53

54. 54

55. 55

56. 56

57. 57

58. 58

59. X + AI
59

60. “Anything that
can be tracked
will be tracked”

63. 1. Effektivare verksamhet

64. 2. Miljömässiga vinster

65. 3. Disruptiv innovation och
nya affärsmodeller

66. The Internet of Caring Things
“The challenge is converting a world built byand for the young into a world
that’s supports and engages population that live 100 years and beyond”*
* Laura Carstensen, professor of psychology and director of Stanford Center. Time Magazine February 23 2015.

67. 4. Anpassade tjänster

68. Privat Transparent
Generell Personaliserad

69. Vanity trumps privacy

70. Kreativitet
slår data

71. “Big data is the new oil”
IMAGE CRED: atlanticsentinel.com

72. Marketing
to the Moments

74. Moments that Matter
• On an average day in the US, there are 18 million posts,
comments, likesand sharesabout cooking and baking
• Tuesday and Wednesday have the fewest posts. 52%of the FB
posts about cooking and baking happen on Friday, Saturday
and Sunday
• People are cooks on weekdays, gourmets on weekends
• 83%of the cooking and baking interactions happen on
a mobile device in the US
• Married people interact about cooking and baking than
single people
*Facebook IQ

75. Be Personal Be Precise Be Persistent

77. Information Connectivity Sensors

80. Millennials & Gen Z

81. IMAGE CRED: Unsplash.com

82. GEN Z

83. Men…
Går det ens att prata om dem
som en enda grupp?
83

84. • Etniskt diversifierade
• Könsöverskridande identiteter
• Har online personas
• Flerakarriärsinriktningaroch ett flexibelt synsätt på yrkesval
• Leveri icke-traditionellahushåll
• Stor köpkraft
84

85. Vi pratar om
Gen Z & Millennials
som om de vore kloner
IMAGE CRED: Unsplash.com

87. Mindset

88. ”The power
of the niche”
Syfte
Individualism
Samhörighet

89. 89
#dropthemillennial
IMAGE CRED: Unsplash.com

90. Defines
me
Fits
me
Tidigare generationerMillennials & Gen Z
”Jag väljer
varumärken och
produkter som stödjer
den jag vill vara!”
The creation of myself
IMAGE CRED: Unsplash.com

91. Koncentrationsförmåga = noll
Hur påverkar det content?
91

92. 92

93. Exempel
93

94. 94

95. 95
Uttrycker en känsla

96. 96
Berättar en historia

97. 97
Gärna med en katt

98. Sammanfattningsvis
Årets heta ämnen var…
VR: Virtual reality
AI: Artificial Intelligence
Tracking stuff
Marketing to the moments
Gen Z & Millennials
98

99. Just det, vi höll på att
glömma…
99

100. 100