This document outlines the process for designing a website for a company that sells retro toys. It discusses conducting industry and competitive research, analyzing stakeholders, performing user research through personas and card sorting, developing design ideas and recommendations, creating low and high-fidelity wireframes and site maps, and prototyping the website. The next steps include hiring a photographer, setting up social media profiles, and developing a marketing plan.

1. The Treasure Chest:
Designing a Website
1

2. 2
Statement of Purpose
To give a brief overview on My Process.

3. 3
Industry Research

4. 4
hooks
The best-loved toys,
games and magic from
yesterday and today, in
your hands tomorrow.

5. 5
Competitive Analysis
 Maker-Movement
Trend Is Hot
 Collectors Want
Retro Toys
 Increased Sales of
Gender Neutral
Toys

6. 6
Comparative Analysis:

7. 7
Stakeholders & Clients

8. Affinity Board from Stakeholder
Conference

9. Key Insights
Key signature services:
 In-house experts
 Source rare toys
 Specialize in Quality
9

10. 10
User Research

11. Personas
Two personas were created to identify
pain points, which included knowing
what’s age appropriate & staying on
top of toy trends.
11

12. Card Sorting Testing
12
Confusion on cataloging toys
was resolved with card
sorting tests.

13. 13
Design Ideas

14. 14
Recommendations
• Include social media for trending toy in
• Use conveyor and thumbnail display
so users can quickly scan for toys
• List ratings & comments on product pa

15. 15
Iteration & Wireframes

16. Lo-Fidelity
Sketching
16

17. Lo- Fidelity
Wireframe
17

18. Site Mapes &
Wireframes
A site map. Hi-
Fidelity prototypes
followed.
18

19. 19
Hi-Fidelity
Site Map Using OmniGraffle

20. 20
Prototype

21. NextSteps

22. 22
Next Steps

23. 23
NEXT STEPS
• Hire
Photographer
• Create Social
Media Profiles
• Develop
Marketing Plan

24. 24
THANK YOU!
The best-loved toys,
games and magic from
yesterday and today, in
your hands tomorrow.