This document discusses the marketing services of a company that markets over 21,993 resort and vacation lodging properties globally. It notes that the company generates 1,456 phone calls and 684 requests for proposals per day, representing significant revenue opportunities. It promotes the company's network of niche travel sites and describes how properties are showcased through digital marketing channels like email blasts, ads, and landing pages to generate web visits, inquiries, phone calls, and reservations.

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FACTS
• Since 1998 in the Travel Category
• We market over 21,993 Resort and Vacation Lodging Properties Globally
1,456 phone calls generated per day
- average phone call = $800
- $34,994,000 million in transient revenue oppurtunity per month
684 request for proposals to groups per day
- average group = $5,412
- $111,054,240 million in group revenue oppurtunity per month
• Largest complete guide of professional video - 1,500 and growing
• RezTracker.com - property management system
• Red Rock Resort - we own our own resort
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DON’T WASTE MONEY
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DOLLARS SPENT ONLINE FOR LEISURE TRAVEL
79 billion 146 billion
2006 2010
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INTERNET USAGE FOR LEISURE TRAVEL
8 out of 10 people taking vacations this year
will research their trips online
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NICHE PORTAL VS. GENERIC SEARCH
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NICHE VS. INDIVIDUAL BUSINESS
Research shows consumers want choice and options, not just one brand. Shopping all your options,do
you click just one brand, “Samsung”, or do you click into Circuit City to compare all TV’s?
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NICHE VS. INDIVIDUAL BUSINESS
Research shows consumers want choice and options, not just one resort. Are you going to buy or click in to
see just one water park in Wisconsin or would you click into ResortsandLodges.com to see all water parks?
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NETWORK
Message is broadcast
– and tracked – through
thousands of global and
niche sites dedicated to
resort & lodge travel deals.
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NETWORK EXAMPLES:
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NETWORK E-MAIL BLASTS
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DYNAMIC AND CONTEXTUAL
E-MAIL MARKETING SPONSORSHIPS
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TOP 10 AD PLACEMENT
Additional placement
and articles property
specific to the top 10’s
by region
Contextual ad placement
best deals & regional travel
deals on article pages
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TRAVEL GUIDE
Regional “Stay Here” banners
highlight premiere properties
Property text ads appear within
relevant content about the region
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LANDING PAGE
A complete property profile
Property photos and
Clickable categories detail high-quality video
property’s features and Booking requests
points of difference by event type
Property’s deals and
Separate links for special offers
website visits &
reservation requests
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THREE WAYS TO CONTACT THE PROPERTY DIRECT
Telephone tracking number
E-mail RFP
for groups
Visit Website link
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TRACKING
Impressions, web site visits, email inquiries, and phone calls for
transient & group business.
32868 2152 22 112
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GROUP RFP
Number of
Event type attendees Rooms
Inquiry date requested
Customer & organization names
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CALL RECORDING
Records calls in mp3 format, allowing users to listen to the content of each call.
Oct 2, 2008 8:39:39 570.489.8586
Unreviewed
0:59 Dallas, PA
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TRACKING CALL RESERVATIONS
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TRACKING ONLINE RESERVATIONS
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thank you
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