Best practices for social media for travel guides. How to use Facebook, Twitter, Foursquare, apps and more to create amazing tour experiences with a professional guide.
This document outlines a 3 day tour itinerary for a group visiting Medan, North Sumatra, Indonesia. The itinerary includes visits to local landmarks such as the Town Hall, museums, a university, zoo, and botanical garden. It also includes transportation between locations and meals. The group will visit these educational and recreational areas to experience the history and culture of Medan before concluding their tour.
An introduction of the concept of tour guiding as a concept and as a profession. This presentation was created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
- Journalism is facing both challenges and opportunities in the current digital and coronavirus age. While it has never been a more difficult time to be a journalist, it has also never been a better time due to the various platforms and opportunities available.
- The professor discussed the state of various news mediums and how consumption of news has changed, with people now preferring visual-first social media. Younger audiences in particular do not feel traditional media is worth their time.
- Jobs in journalism are being impacted by the pandemic, with many outlets instituting pay cuts and layoffs. However, being a journalist still provides benefits like informing the public and being part of documenting history. The professor encouraged gaining experience and using social media
The document is a summary of an intensive social media training session led by instructor Mo Krochmal. It provides tips and strategies for using major social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube to build an online presence and community. It emphasizes creating engaging content, customizing profiles, using hashtags and analytics to measure results. The goal is to help writers and professionals leverage social media effectively for their business and career.
Knight CUNYJ social mobile video journalismMo Krochmal
Mobile video journalism allows journalists to tell compelling stories using smartphones. It has several advantages over traditional video journalism, including lower equipment and production costs. Skills like shooting, editing, and publishing video on mobile devices are becoming increasingly important for journalists. Social platforms each have their own optimal video lengths and formats - videos on Instagram and Snapchat tend to be shorter, while YouTube and Facebook allow for longer videos. Revenue from online video views can be substantial depending on the platform and viewership numbers.
We share content on social media that will make us look good according to Jonah Berger's STEPPS model - things that are triggers, emotional, public, practical, and told as stories rather than just information. Dunbar's Number suggests people can only maintain stable social relationships with approximately 155 people, and this cognitive limit may apply to online social networks as well. Social media makes it easy to create and maintain many low-value connections, but according to the small world problem, the degrees of separation between any two people is relatively small, around six connections.
Deck for Mo Krochmal's lecture and presentation to Knight CUNY Journalism Diversity Fellows at City University of New York, Journalism School, on June 8, 2017.
This document outlines a 3 day tour itinerary for a group visiting Medan, North Sumatra, Indonesia. The itinerary includes visits to local landmarks such as the Town Hall, museums, a university, zoo, and botanical garden. It also includes transportation between locations and meals. The group will visit these educational and recreational areas to experience the history and culture of Medan before concluding their tour.
An introduction of the concept of tour guiding as a concept and as a profession. This presentation was created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
- Journalism is facing both challenges and opportunities in the current digital and coronavirus age. While it has never been a more difficult time to be a journalist, it has also never been a better time due to the various platforms and opportunities available.
- The professor discussed the state of various news mediums and how consumption of news has changed, with people now preferring visual-first social media. Younger audiences in particular do not feel traditional media is worth their time.
- Jobs in journalism are being impacted by the pandemic, with many outlets instituting pay cuts and layoffs. However, being a journalist still provides benefits like informing the public and being part of documenting history. The professor encouraged gaining experience and using social media
The document is a summary of an intensive social media training session led by instructor Mo Krochmal. It provides tips and strategies for using major social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube to build an online presence and community. It emphasizes creating engaging content, customizing profiles, using hashtags and analytics to measure results. The goal is to help writers and professionals leverage social media effectively for their business and career.
Knight CUNYJ social mobile video journalismMo Krochmal
Mobile video journalism allows journalists to tell compelling stories using smartphones. It has several advantages over traditional video journalism, including lower equipment and production costs. Skills like shooting, editing, and publishing video on mobile devices are becoming increasingly important for journalists. Social platforms each have their own optimal video lengths and formats - videos on Instagram and Snapchat tend to be shorter, while YouTube and Facebook allow for longer videos. Revenue from online video views can be substantial depending on the platform and viewership numbers.
We share content on social media that will make us look good according to Jonah Berger's STEPPS model - things that are triggers, emotional, public, practical, and told as stories rather than just information. Dunbar's Number suggests people can only maintain stable social relationships with approximately 155 people, and this cognitive limit may apply to online social networks as well. Social media makes it easy to create and maintain many low-value connections, but according to the small world problem, the degrees of separation between any two people is relatively small, around six connections.
Deck for Mo Krochmal's lecture and presentation to Knight CUNY Journalism Diversity Fellows at City University of New York, Journalism School, on June 8, 2017.
Court reporting requires writing drama into leads without being boring, reporting both sides of cases without jargon, and working background details into stories. When reporting, include names, charges, pleas, trial court/judge, lawyers, verdicts/sentences, and noting if cases continue. Preparation involves obtaining the docket, documents, and taking notes.
Snapchat is a mobile app launched in 2011 that allows users to share photos and videos that disappear. It gained popularity with its Stories feature in 2013, which links media together. Many businesses now use Snapchat to connect with younger users through behind-the-scenes content, coupons, giveaways and more. With over 100 million daily users spending 30 minutes on average, Snapchat provides opportunities for businesses to engage millennials on the platform through creative content.
Professor Mo Krochmal explores the emerging mobile and app economies for his Quinnipiac interactive master's degree class "Issues in Contemporary Media."
Professor Krochmal lectures on social media and television, a field he helped pioneer with a conference in 2011 "TV Goes Social" as well as founding Social TV Daily. He talks about TV disrupted, engaged viewers, the ad market, Twitter vs. Facebook, and the 2015 TV season.
Slidedeck for guest lecture at Baruch College business journalism class on Oct. 10, 2015. Discussion on mobile first, video production, apps and social media.
ICM 501 -- Learning Module No. 6 News Events and Social MediaMo Krochmal
This document discusses the increasing use of social media by journalists. It notes that over half of journalists report being unable to do their jobs without social media and that most spend 1-2 hours per day on social platforms. Journalists are using smartphones extensively for tasks like email, research, photos and social media. The document also examines some top journalist brands on social media and provides best practices for journalists using social platforms, including fact checking and avoiding conflicts of interest. It analyzes platforms like Twitter, Snapchat and Periscope in the context of news coverage and assignments related to analyzing social media and news are described.
Lecture on viral video, stickiness and spreadability. Terms to know, and video grabs of leading thinkers in the field of content distribution online. Goes with YouTube video lecture: http://www.slideshare.net/krochmal/eij2015
SMWKND Livestreaming Workshop, June 20, 2015Mo Krochmal
Live streaming video with mobile devices has exploded onto the scene with the popularity of first Meerkat and then Periscope, exposing mobile live video to its largest audience and making it a part of the social media conversation. What should journalists know?
Knight CUNYJ Interns June 2014 mobile journalism presentationMo Krochmal
This document discusses the emerging field of mobile multimedia journalism. It introduces goals of providing skills for mobile storytelling and building a portfolio. Trends discussed include the growth of mobile devices and their use primarily for entertainment and social media. The document outlines various platforms, tools, and skills needed for mobile multimedia reporting including video, audio, writing, and interviewing. It emphasizes writing concisely for different formats and platforms with a mobile-first approach.
Slide deck for presentation at National Association of Hispanic Journalists 2014 Convention, San Antonio, Texas. Taking journalists through their smartphones to be able to cut and edit short packages, as well as stream video live through an application.
This document provides an overview of Mo Krochmal's background and expertise in digital journalism, new media, and social media. Some key points:
- Mo Krochmal is currently the principal and founder of Social Media News NY, a communications consultancy focused on social media and content strategy.
- He has a background as a career journalist covering innovation in communication and science. He holds one of the first master's degrees from Columbia University with a new media concentration.
- Krochmal has consulted with major organizations and was the first digital journalism professor at Hofstra University. He regularly teaches classes on topics like mobile apps and their impact on journalism.
One page with six slides as a quick reference for journalists on how to use their phones as a reporting tool, focusing on Apple iPhone and apps. Created as a handout for the 2013 New York Press Association Foundation's annual journalism conference by Mo Krochmal of Social Media News NY (facebook.com/smnny)
Tim Berners-Lee invented the World Wide Web in 1989-1991 while working at CERN, defining HTML, HTTP, and URLs. He created the first GUI web browser to allow easy access to documents across different computers and networks. Hyperlinks are a key part of the web, allowing users to click between related documents and adding context. Effective use of hyperlinks and ensuring they go to credible sources is important for building trust online. The semantic web aims to further link related data to create a more useful web of interconnected information.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Court reporting requires writing drama into leads without being boring, reporting both sides of cases without jargon, and working background details into stories. When reporting, include names, charges, pleas, trial court/judge, lawyers, verdicts/sentences, and noting if cases continue. Preparation involves obtaining the docket, documents, and taking notes.
Snapchat is a mobile app launched in 2011 that allows users to share photos and videos that disappear. It gained popularity with its Stories feature in 2013, which links media together. Many businesses now use Snapchat to connect with younger users through behind-the-scenes content, coupons, giveaways and more. With over 100 million daily users spending 30 minutes on average, Snapchat provides opportunities for businesses to engage millennials on the platform through creative content.
Professor Mo Krochmal explores the emerging mobile and app economies for his Quinnipiac interactive master's degree class "Issues in Contemporary Media."
Professor Krochmal lectures on social media and television, a field he helped pioneer with a conference in 2011 "TV Goes Social" as well as founding Social TV Daily. He talks about TV disrupted, engaged viewers, the ad market, Twitter vs. Facebook, and the 2015 TV season.
Slidedeck for guest lecture at Baruch College business journalism class on Oct. 10, 2015. Discussion on mobile first, video production, apps and social media.
ICM 501 -- Learning Module No. 6 News Events and Social MediaMo Krochmal
This document discusses the increasing use of social media by journalists. It notes that over half of journalists report being unable to do their jobs without social media and that most spend 1-2 hours per day on social platforms. Journalists are using smartphones extensively for tasks like email, research, photos and social media. The document also examines some top journalist brands on social media and provides best practices for journalists using social platforms, including fact checking and avoiding conflicts of interest. It analyzes platforms like Twitter, Snapchat and Periscope in the context of news coverage and assignments related to analyzing social media and news are described.
Lecture on viral video, stickiness and spreadability. Terms to know, and video grabs of leading thinkers in the field of content distribution online. Goes with YouTube video lecture: http://www.slideshare.net/krochmal/eij2015
SMWKND Livestreaming Workshop, June 20, 2015Mo Krochmal
Live streaming video with mobile devices has exploded onto the scene with the popularity of first Meerkat and then Periscope, exposing mobile live video to its largest audience and making it a part of the social media conversation. What should journalists know?
Knight CUNYJ Interns June 2014 mobile journalism presentationMo Krochmal
This document discusses the emerging field of mobile multimedia journalism. It introduces goals of providing skills for mobile storytelling and building a portfolio. Trends discussed include the growth of mobile devices and their use primarily for entertainment and social media. The document outlines various platforms, tools, and skills needed for mobile multimedia reporting including video, audio, writing, and interviewing. It emphasizes writing concisely for different formats and platforms with a mobile-first approach.
Slide deck for presentation at National Association of Hispanic Journalists 2014 Convention, San Antonio, Texas. Taking journalists through their smartphones to be able to cut and edit short packages, as well as stream video live through an application.
This document provides an overview of Mo Krochmal's background and expertise in digital journalism, new media, and social media. Some key points:
- Mo Krochmal is currently the principal and founder of Social Media News NY, a communications consultancy focused on social media and content strategy.
- He has a background as a career journalist covering innovation in communication and science. He holds one of the first master's degrees from Columbia University with a new media concentration.
- Krochmal has consulted with major organizations and was the first digital journalism professor at Hofstra University. He regularly teaches classes on topics like mobile apps and their impact on journalism.
One page with six slides as a quick reference for journalists on how to use their phones as a reporting tool, focusing on Apple iPhone and apps. Created as a handout for the 2013 New York Press Association Foundation's annual journalism conference by Mo Krochmal of Social Media News NY (facebook.com/smnny)
Tim Berners-Lee invented the World Wide Web in 1989-1991 while working at CERN, defining HTML, HTTP, and URLs. He created the first GUI web browser to allow easy access to documents across different computers and networks. Hyperlinks are a key part of the web, allowing users to click between related documents and adding context. Effective use of hyperlinks and ensuring they go to credible sources is important for building trust online. The semantic web aims to further link related data to create a more useful web of interconnected information.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
3. Learning About You as a Group:
Website?
Social media?
Daily social media?
Mobile phone for more than text and phone?
Smartphone AND a tablet?
4. Big Trends
People are using social media for travel
inspiration, for roughly 20 percent of all global
regions. Facebook is the top service.
38% US and 64% non-US use social media
services when traveling.
85 percent use mobile when traveling.
Reference:
http://www.emarketer.com/Article/Asia-Pacific-Social-Media-Inspires-Travelers/1009605
Four Seasons Hotels case study:
http://www.forbes.com/sites/steveolenski/2014/02/07/the-impact-of-social-media-in-the-travel-marketing-industry/
Infographic on social media and travel
http://www.tnooz.com/article/impact-of-social-media-on-the-travel-industry-infographic/
5.
6. Reasons to use social media
Presence – You should 'own' your name
SEO and SMO. Be findable.
Listening – People are talking.
Engaging – It's called 'social' for a reason.
Sharing – Create useful content, value.
Selling – The last thing to do, but don't forget to
ask the ask! Funnel to your website.
28. What Matters:
Shareable posts – events, news, hashtags
Branding – what you stand for, values
Engaging – questions, salutes
Success stories
Frequency
Culture of the platform
Service
Honesty, credibility, authenticity
29. What does it cost
Social media are mostly “free” platforms, but they
do require investment:
$500 for a Facebook Page
$500 for a Twitter account
Be authentic, be a trusted source, be social.
30. Costs
Advertising on Facebook, Twitter, LinkedIn can be
effective, but ...
Don't buy followers
Do share good stuff and grow organically
Do it yourself and be real
Do change your passwords
31. Goals
Social media is effective if you consider what you
would like to accomplish and work to goals.
Get more “likes,” get more RT's, shares,
comments.
Get more leads.
32. Measurement
Consider a social media management tool such
as Hootsuite.
Facebook Insights on Pages are useful, though
the platform is not the free lunch it once was.
Open a Twitter account and get access to
analytics.
33.
34.
35.
36.
37. My Social
Social Media News NY http://socialmedianewsny.com
Travel Blog http://bickersonstravel.tumblr.com
@krochmal on Twitter http://twitter.com/krochmal
YouTube channel http://youtube.com/mmkrochmal
Professional http://linkedin.com/in/mokrochmal
And many, many more