Adam Lacombe - Personalizzazione e approccio peer-to-peer: i viaggiatori oggi sono sempre più influenzati dai contenuti generati dagli utenti, ritenuti più autorevoli ed empatici…..

1. User-Generated
Content

2. Hello!
Adam Lacombe
Director of Marketing
adam.lacombe@crowdriff.com
@adamjlacombe
www.crowdriff.com/blog

3. First, meet CrowdRiff.
CrowdRiff is a visual content
marketing platform trusted by
over 800+ travel and tourism
brands worldwide.

4. @tinanealwhite
@tinanealwhite

5. The power of
authentic content
66%
92%
of travellers rely on UGC
for purchase decisions
trust word of mouth
over advertising

6. 60-70%people share photos of
their travel experiences
Source: World Food Travel Association

7. Trust Access to Fresh
Content
Stretching
Photography
Budgets
Driving
Visitors
5 key reasons you should use UGC
Why should DMOs use UGC?
Brand
Differentiation

8. 5 ways tourism brands
can leverage UGC

9. UGC imagery on websites decrease bounce rate & increase time on site
1Improve website performance
Visit Harrogate

10. UGC photos and videos are really effective when used in your digital advertising.
2Increase Ad Conversions
Visit Indy

11. Visit Indy saw 3X higher CTR
with UGC video ads on social

12. Instagram Stories are a great way to share UGC
3Highlight Activities or Seasons on Instagram
Lucerne Tourism

13. Disperse Visitors Across Regions4Help Combat Overtourism

14. “It is our goal that everyone
in Holland, from the northern
parts to the southwestern
parts, can enjoy the wealth
that tourism brings.”
Jasper Broekhuis
Social Media Marketing Manager, NBTC

15. Provide visual navigation on your website5

16. How to encourage
more UGC

17. Encourage it in
your marketing1

19. #

20. Use photo
2prompts

22. Can you spot the
photo prompt?

25. Run a photo or
3video contest

26. A contest is a fun and easy way to generate more UGC and
engage with your audience.
Nelson & Kootenay

27. #FindingAwesome
Nelson & Kootenay

28. Thank You!