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Traqusa
- 1. TRAQUSA ALEXANDER QUINOA AGUSTO SANDINO MAYEN VERGARA BRETT GORDON JOSE MENCIA SALIM GARAMI
- 2. What are we? • TRAQUSA, founded in 2017, is a privately held company by FIU MSIS students.The TRAQUSA team is committed to providing quality tracking systems that offer higher value at a cheaper price, backed by our strong customer service team we always place our customers’ needs first.TRAQUSA has a highly experienced staff that can provide the most effective tracking solutions for any industry. • We are providing devices to track children, pets, electronic & non-electronic assets, vehicles, boats, businesses, inventory, commercial, and drones.
- 3. TRAQUSA.com
- 4. Segmentation Comparison List Best Productsto Sell: Subject/ Item Segmentation Product 1 Product 2 Product 3 Product 4 Product 5 Group Prefences Price Google Rating Customer Survey Rating Price Rating TraqUSA Rating Personal Tracking/ Children Pricing Key Score Personal Tracking/ Children Personal Spark Nano GPSTracker Eon 2.0 GPS Tracker Spark Nano GPS International Tracker TrackRBravo Personal GPSTracker Alzheimer's Dementia Kids Indoor/ Outdoor $30 4.2 9 3 5 Asset Tracking/ Electronic 0-50 3 Personal Tracking/ Pets Personal GL-300 Real Time GPS Covert PebbleBee Honey Stick-N-Find T8 Mini GPS Tracker Mini Personal GPSTracker Indoor/ Outdoor $45 4.8 4 3 4 Vehicle Tracking/ Personal Vehicle 50-100 2 Personal Tracking/ Adults Personal Catch a Cheater Tile Mate Breadcrumb Tzumi Tag It MX-LOCare GPS Indoor $35 3.8 1 3 3 Commercial Tracking 100-200 1 Asset Tracking/ Electronic Asset Spark Nano GPSTracker Eon 2.0 GPS Tracker Spark Nano GPS International Tracker Sat Track GPS World Tracker Sat Track Micro GPS World Tracker Indoor $50 2.5 9 2 5 Asset Tracking / Non-Electronic Asset Linxup GPS Asset Tracker Magnet Tracker E-ZTrack Trackhouse ClapTrack Indoor $20 3 5 3 4 Vehicle Tracking/ Personal Vehicle Vehicle GPSCar Tracker MOTO Safety Car Tracker iTrail GPS Logger Spark Nano 5.0 GPS Tracker MYNTSmart Tracker Outdoor $99 3.6 10 2 5 Vehicle Tracking/ Boat Vehicle LiveWire Micro GPS Vehicle Tracker TrackPort 2.0 GPSVehicle Tracker Livewire GPS Vehicle Tracker Trackport International SilverCloud Overdrive GPSTracker Outdoor $200 4 3 1 3 Business Tracking / Fleet Business Livewire GPS Eon 2.0 GPS Tracker Livewire Micro GPS Spark Nano 5.0 GPS Tracker Spark Nano Internationa l Outdoor $50 4.1 8 2 5 Business Tracking / Inventory Business WASP WPL305 Mobile Asset HC1 Bundle POSPro Indoor $20 3.2 6 3 4 Commercial Tracking Commercial Linxup GPS Asset Tracker TrackerSpy Commercial Farmer Tracking Device Mastrack Obd Live GPS Tracker Tracking Stick Key Indoor/ Outdoor $200 2.5 10 1 5 Drone Tracking Recreational Trackimo TRK Loc8tor RC Model Recovery System DJI Phantom Lost Tracker GPS RC Model Recovery System Outdoor $25 5 1 3 3
- 5. Revenue Model • TRAQUSA will implement different marketing channels to meet its goals.The company is a traditional e-commerce company using aWeb Catalog revenue model. Customers place orders through the website and we partner with existing logistics companies for shipping. Promotion • One of our methods of promotion is to reach a larger audience via social media which would be run in house. Currently we have a social media page on Facebook displayed here
- 6. Promotion E-mail Campaign We purchased e-mail distribution list from EBD marketing company and we paid $10,000 for 500,000 e-mail addresses. We will send an e-blast for $.01 per e-mail through MailChimp. The total cost of the e-blast campaign is $5,000. Google AdWords The company purchased pay-per-click marketing from Google Ads. Radio Tracker $ 1.30 * 50,000 clicks = $65,000 GPS Tracker $ 1.40 * 75,000 clicks = $105,000 Car Tracker $1.60 * 75,000 clicks = $120,000 Key Tracker $ 1.70 * 100,000 clicks = $170,000 Pet Tracker $ 2.00 * 200,000 clicks = $400,000